Molson Coors has launched a new contest that offers beer drinkers a chance to win a fully restored 1977 Pontiac Firebird.
This contest is essentially a scavenger hunt for the 1977 Pontiac Firebird in question. Participants can enter by registering at www.coorsbanquetmobile.com starting at 7 a.m. Mountain Time on Thursday, June 3rd. They will then receive their first clue with regard to the car’s location via email on Friday, June 11th at 7 a.m. MT. Once the first clue is found, participants will be required to scan a QR code and take a selfie at the location in order to receive their next clue. The hunt will close once the car is found and an official winner is verified.
Coors says this contest celebrates the history of Coors Banquet. Brewed only in Colorado, this beer was often smuggled across state lines to parts of the country where it was not officially sold. The 1977 Pontiac Firebird prize car was once used to smuggle the beer across state lines, making it an appropriate prize for this scavenger hunt-style contest.
“Almost 150 years later, Coors Banquet is still brewed only in Colorado,” Nigel Jones, senior marketing manager for the Coors Family of Brands, said in a statement. “To celebrate the brand’s rich history and reward our adventurous drinkers this summer, we’re giving fans a chance to seek out the ultimate prize – a ’77 Firebird and Coors Banquet for a year. It’s the perfect way to kick-off summer and remind people that Banquet has been so coveted that in the past, it was literally considered to be contraband.”
The search is open to those over the age of 21 who hold a valid driver’s license and will take place in Colorado. Those who are too far away from the clue locations can also participate in trivia questions via Coors Banquet’s Instagram page for their chance to win a free year’s supply of the beer.
Happy hunting, Pontiac fans!