Production setbacks and high demand have led to low vehicle inventory levels at car dealerships across the country. The Chevy Traverse has not been shielded from this unfortunate trend, with the midsize crossover running on a very low average dealer supply throughout the month of May.
According to data from Cox Automotive, the Chevy Traverse operated on a sub-20 day supply throughout May. While demand for the Chevy Traverse (and crossovers in general) is strong, this problem can mainly be attributed to low production output at the GM Lansing Delta Township plant where the vehicle is built. The Delta Township plant was idled for two whole weeks in April due to the chip shortage, which would have taken a considerable bite out of its U.S. inventory levels – especially with more consumers racing to dealers to get a new vehicle at the same time.
Cox Automotive notes this problem was not exclusive to the Chevy Traverse, nor GM as a whole. The entire industry is facing low inventory levels due to the microchip shortage, but experts are confident the worst of the chip shortage is now behind us.
“The auto industry entered June with historically low inventories of unsold new vehicles due to continued strong sales and further production disruptions caused mostly by the global computer chip shortage,” Cox Automotive said in its report.
The Chevy Traverse was among those models that GM was stockpiling in parking lots in Michigan amid the chip shortage. By building partially completed examples of in-demand vehicles like the Traverse, GM can mitigate the effects of the chip shortage even if it doesn’t have the chips it needs to complete vehicles right away.
GM is introducing a mid-cycle enhancement (or MCE) of the Chevy Traverse for the 2022 model year, which includes redesigned front and rear ends, a mildly updated interior design and three new exterior colors. The base L trim level is also being dropped for 2022.