Generally speaking, automakers want each of its models to achieve a certain level of sales, and will go into emergency mode if it falls short of those expectations. In the case of the 2021 Chevy Trailblazer crossover, General Motors has a quite different challenge to overcome.
The issue with the Chevy Trailblazer is not that people don’t want to buy it – it’s that GM has been struggling to build enough units to satisfy demand. This is confirmed partly by the fact that landed, or on-the-ground, inventory of the vehicle at Chevy dealerships was running at just seven days in the opening week of June 2021, GM Authority has learned from sources familiar with the matter. Even if the Trailblazer were sitting on dealer lots for four times as long, it would still suggest insufficient supply.
A related figure from the same period is that demand was running at 190 percent of supply. In other words, dealers sold into inventory slated for sale in the future. This is, in a way, a nice problem for a manufacturer to have, but it’s still a problem.
Sales Numbers - Mainstream Subcompact Crossovers - Q1 2021 - United States
|MODEL||Q1 21 / Q1 20||Q1 21||Q1 20||Q1 21 SHARE||Q1 20 SHARE|
|BUICK ENCORE GX||+608.77%||18,435||2,601||7%||1%|
|MITSUBISHI OUTLANDER SPORT||+22.10%||15,356||12,577||6%||6%|
The rise in the popularity of the Chevy Trailblazer in the past year has been something to behold. In Q3 of 2020, it placed 14th out of 19 models in the U.S. mainstream subcompact crossovers sales charts. In Q4 of 2020, it jumped to fifth, having graduated from a non-speaking part to a supporting role.
The most recent quarterly sales figures are for Q1 of 2021. During that period, the Trailblazer rose to second place in its segment with sales of 25,024 units, just 1,151 short of the first-place Honda HR-V. That enabled it to become a star in the segment, and our information regarding the supply situation in early June suggests that it will still be a star when the Q2 figures are released – given that supply hasn’t been hindered by production difficulties arising from the global semiconductor shortage. The circumstance has curtailed production of both the Trailblazer and its VSS-F platform mate, the Buick Encore GX, at the GM Bupyeong plant in South Korea.
As GM Authority reported in late May of this year, Bupyeong is returning to full production as microchips become more widely available. GM will undoubtedly be relieved that it will at last be able to build as many Trailblazers as customers desire.