Few cars are as dominant in their market segments as the Chevy Spark. GM’s city hatch is one of the automaker’s big success stories: GM is now the undisputed leader in a segment it has not traditionally competed in. There is just one problem – The General is struggling to build enough to meet demand.
GM Authority has learned that landed, or on-the-ground, inventory of the Spark was running at just 14 days as of the end of May and into the first few days of June. This is well below the 26 days’ supply at the end of April, and suggests a wild (and increasing) excess of demand over supply.
The car is built at the GM Changwon plant in South Korea. As GM Authority exclusively reported a few days ago, production of the 2022 Chevy Spark began there on June 7th. Given the need to build as many possible, any delay in producing the Spark would have been very unfortunate, but it’s unlikely that there was a problem in this case.
The 2022 Spark is exactly the same as the outgoing 2021 Chevy Spark in almost every respect. The only difference is that three exterior colors – Passion Fruit, Toasted Marshmallow and Caribbean Blue – have been discontinued, while another three – Crimson Metallic, Blue Glow Metallic and Nitro Yellow Metallic – have been added.
Sales Numbers - Mainstream City Cars - Q1 2021 - United States
|MODEL||Q1 21 / Q1 20||Q1 21||Q1 20||Q1 21 SHARE||Q1 20 SHARE|
In the United States, the Chevy Spark has the mainstream city car market segment all to itself. Now that the Fiat 500 has been discontinued, Chevrolet‘s only rival in this space is the Mitsubishi Mirage, which the Spark easily outsold by 11,505 units to 6,932 in Q1 of 2021.
Clearly, the Mirage is still finding customers, but the little Chevy’s dominance is almost inevitable. It has 20 more horsepower, three more airbags and a standard seven-inch display screen with Apple CarPlay and Android Auto. And in our opinion, the Spark also looks much better and drives even more so. Priced to start at $14,595, including destination charge, it remains the most affordable car currently on sale in the U.S.