General Motors just launched a new marketing campaign to promote the Chevy Colorado in South Korea, where the midsize pickup debuts as the star of a high-rated television series. The Colorado, the first and only American pickup to be sold in the Asian country, can be seen on the House on Wheels series, whose second season recently began airing.
With its participation in House on Wheels 2, GM Korea is presenting the refreshed Chevy Colorado for the first time in an advertising campaign in South Korea, which arrived in the country in September 2020. The automaker once again partnered with local television channel TVN to create the series’ second season, which promotes an improved outdoor lifestyle.
House on Wheels is a variety TV series that showcases nature while camping in a mobile home, which is larger and heavier than a normal camping trailer. Last year, with the many restrictions outside of home due to COVID-19, the show provided viewers with a refreshing outlook of outdoor life and recoded the highest viewer ratings on Korean television.
Like the Chevy Traverse did during the first season of the series, in House on Wheels 2, the Chevy Colorado shows off its high towing capacity and performance pulling the tiny house in which presenters and guests stay while traveling. The midsize pickup can tow up to 7,055 pounds (3,200 kilograms), a class-leading rating that ranks the Colorado as the most capable light vehicle for towing in South Korea.
In addition, the TV series highlights the excellent towing technologies of the Chevy Colorado, with features not found in locally manufactured pickups. The Colorado not only includes a tow/haul mode, but state-of-the-art roll stability control, providing a more stable and smoother ride with an optimized shift pattern, even when towing a large and heavy trailer such as the tiny house.
The 2021 Chevy Colorado is available in South Korea in four variants, including Extreme, Extreme-X, Z71-X and range-topping Z71-X Midnight Edition. All versions are equipped with the 3.6L LGZ V6 engine, producing 308 horsepower and 275 pound-feet of torque, mated to the eight-speed automatic transmission. It represents the strongest and more reliable powertrain in its class.