Hot on the heels of the 2022 Chevy Tracker’s launch in Brazil, General Motors announced that more than 100,000 units of the current-generation crossover have been produced so far in the South American country. The milestone was achieved approximately one year after the introduction of the new Tracker in the Brazilian market, where it has been the monthly best-selling utility vehicle on several occasions, including in March.
According to the automaker, two-thirds of the new Chevy Tracker’s production at the GM São Caetano do Sul plant in Brazil is destined for the local market, where the popularity of utility vehicles continues to grow, especially the subcompact crossover segment that may end up leading the Brazilian auto market this year. The remaining one-third of the Tracker’s production is exported to other Latin American countries.
The Chevy Tracker has notably been the fastest-growing nameplate in the Brazilian market for twelve consecutive months, and in the first quarter of 2021 alone, it registered an increase of almost 12,000 units compared to the same period last year. This significant sales success coincides with the start of assembly of the fourth-generation Tracker in Brazil, becoming a key model in GM’s local product strategy.
“The produce the Tracker, we implemented several new technologies from Industry 4.0 that brought gains not only productivity, but also in safety, ergonomics and quality,” said Vice President, Manufacturing of GM South America, Luiz Peres, in the press release. “Thus, the consumer wins, who benefits from an updated, safe and connected SUV; the industry wins, making its work more efficient; and the national industry wins, with a factory that’s the most up to date in terms of global manufacturing,” he added.
Officially launched in the Brazilian market in March 2020, the new Chevy Tracker is the company’s second vehicle based on the GEM platform, which brings important improvements in ride quality and technologies for a vehicle in its category. In fact, the Tracker is the most advanced utility vehicle in its segment regarding aspects that customers value, such as connectivity, safety, performance and fuel efficiency.
The 2022 Chevy Tracker is the second model year of the current-generation utility vehicle, which went on sale in Brazil at the beginning of April. The 2022 Tracker gained wireless Apple CarPlay and Android Auto integration, seeking to keep up with current trends and maintaining its sales lead in the Brazilian market and throughout South America.