Over the last 18 months, the new generations of the Chevy Tracker and the Chevy Onix set new standards in Brazil, establishing themselves as benchmarks in their respective segments thanks to their great value. In addition to offering a modern design, a high-level of connectivity and next-generation powertrains, the two vehicles lead the Brazilian market with the most advanced safety features in their class.
The new Chevy Tracker and Onix played a leading role in increasing the popularity of safety equipment in Brazil, introducing features that until recently were exclusive to vehicles in the premium segments. In fact, the two vehicles are available with automatic crash response, blind spot alert and forward collision alert with autonomous emergency braking.
“Safety is more and more relevant in customers’ purchase decision, so much so that today, just over a third of new Tracker sales include the most complete safety feature package,” said Product Marketing Manager for GM South America, Paulo Leandro Santos, in a statement. “The trend is for these devices to become increasingly accessible with the increase in sales and the development of these technologies,” he added.
The second-generation Chevy Onix’s arrival at the end of 2019 marked a major leap in safety within its category. For example, it became the first car in the country’s most popular vehicle segment to include six airbags as standard, along with an audible warning for the front and rear seat belts. That’s in addition to other novelties such as electronic stability control, hill start assist and a reinforced structure.
Meanwhile, General Motors claims the Chevy Tracker innovated with a new braking system that includes several standout features, such as Brake Assist during a loss of effectiveness due to excess heat, and a system that helps maintain a straight line under heavy braking. The subcompact crossover also introduced the latest generation of GM’s exclusive OnStar telematics system in Brazil.
Thanks to these features fitted as standard and the addition of various optional safety systems, the Chevy Tracker and Chevy Onix ended being the crossover and the sedan with the biggest sales growths over the past year in the Brazilian market. This contributed to strengthening the sales leadership of the nameplates and enhancing the image of the Chevrolet brand in Brazil.