The study, making its inaugural release this week, is designed to assess EV owners’ experience with various brands’ mobile app offerings. The study included a survey of EV owners as well as an expert benchmarking assessment, with results based on “a standardized evaluation approach relying on more than 300 best practices for vehicle apps that include more than 60 EV-specific attributes.”
The myChevrolet app was among the top-performing EV mobile apps recognized by the study, with Kia Access, FordPass, Porsche Connect, and MyHyundai also recognized.
“These owners are looking for different features in a mobile app,” said senior director of global automotive consulting at J.D. Power, Frank Hanley. “With charging infrastructure still being developed and range anxiety having a significant effect on customer behavior, tasks like checking the battery level and monitoring the charging process are high priorities for EV owners.”
Among the key findings from the study was a significantly higher app usage rate among EV owners, with 41 percent of EV owners indicating that they use their respective brand’s app more than half of the time or every time they drive, as compared to 19 percent of ICE owners. The study also found that while new features and functions were a plus for EV owners, usability with an intuitive layout and structure for those features and functions were key. Furthermore, EV owners were less willing to pay for an automaker’s mobile app than ICE owners.
The myChevrolet app is available to Chevrolet customers on Apple and Android devices, and provides a wealth of features and functions, including several for non-EV owners as well. Just a few highlights include Wi-Fi hotspot management, driving habit insights, service scheduling, trailering features, roadside assistance, vehicle status, remote commands, and more.
Source: J.D. Power