After launching the 2022 Chevy S10 in Brazil last month, General Motors is accelerating production of the midsize pickup in the South American country, which is the vehicle’s only manufacturing center in the world. As announced with the arrival of the new model year, the automaker resumed production of the Chevy S10 at a faster pace in order to catch up with high demand.
On May 17th, GM South America started building the refreshed Chevy S10 at the São José dos Campos plant, which had been operating on a single shift after being affected by the lack of supplies caused by the COVID-19 pandemic. The company is planning to increase 2022 S10 volume to fight for first place in pickup sales in Brazil.
Since the arrival of the third and final refresh of the third-generation Chevy S10 in the second half of 2020, sales of the midsize pickup have been steadily rising, reaching levels similar to those recorded back when the nameplate dominated the segment. In fact, the S10 led in category sales during October and November before parts shortages began to affect production.
“There is a strong demand for the new Chevrolet S10, mainly for the more-equipped versions, which today exceed more than half of sales,” said Product Marketing Director at GM South American, Rodrigo Fioco, in an previous press release. “This shows that, in addition to reliability, robustness and power, pickup truck consumers are looking for the highest level of security and connectivity,” he added.
With the restart of 2022 Chevy S10 production in Brazil at an accelerated pace, GM is aiming to fulfill orders accumulated in recent months and strengthen its position as the most technologically advanced pickup in all of South America. As such, the S10 is currently the only truck in the region with a Wi-Fi hotspot, wireless phone charging as well as wireless Apple CarPlay and Android Auto integration.
The 2022 Chevy S10 is now available in the entire Brazilian Chevrolet dealership network, maintaining Chassis Cab, Regular Cab and Crew Cab configurations. In addition, it offers five trim levels and several powertrain and drivetrain choices. The only change from a design standpoint is more custom trim on the LTZ edition.