General Motors has dropped the relevant trademark filings for the Cadillac Symboliq and Cadillac Optiq nameplates – a sign that the automaker may be abandoning these names for two future battery-electric vehicles.
The American automaker filed three trademark applications last year for future electric Cadillac vehicles: Celestiq, Symboliq and Optiq. These names followed the newly introduced EV naming strategy of only using nameplates ending in the letters “iq,” a trend that began with the introduction of the Cadillac Lyriq crossover. The filings were initially made on July 21st and covered both the singular “Optiq” and “Symboliq” wordmarks and the phrases “Cadillac Optiq” and “Cadillac Symboliq.”
|Trademark||Trademark Office||Serial Number||Filing Date||Goods and Services||Status|
|Cadillac Celestiq||USPTO||90065072||July 21, 2020||Motor land vehicles, namely, automobiles||Notice of allowance issued, pending Statement of Use|
|Celestiq||USPTO||90064951||July 21, 2020||Motor land vehicles, namely, automobiles||Notice of allowance issued, pending Statement of Use|
|Cadillac Optiq||USPTO||90065317||July 21, 2020||Motor land vehicles, namely, automobiles||Abandoned-Failure To Respond Or Late Response|
|Optiq||USPTO||90065282||July 21, 2020||Motor land vehicles, namely, automobiles||Abandoned-Failure To Respond Or Late Response|
|Cadillac Symboliq||USPTO||90065451||July 21, 2020||Motor land vehicles, namely, automobiles||Notification of non-final action emailed|
|Symboliq||USPTO||90065419||July 21, 2020||Motor land vehicles, namely, automobiles||Notification of non-final action emailed|
GM may have simply failed to pursue the trademark filing procedures and will apply for them again, or decided on different names for these future Cadillac EVs. Cadillac is currently plotting five future electric vehicles, which will include the Cadillac Lyriq, the Cadillac Celestiq flagship sedan, a full-size SUV that pulls DNA from the Cadillac Escalade, a three-row crossover and a compact crossover. The Symboliq and Optiq names were expected to be used on the two EV crossover models, though this was never confirmed by anyone from GM.
Cadillac’s head of global brand strategy, Phil Dauchy, previously said the automaker’s new “iq” naming convention “signals that Cadillac is bringing a different type of vehicle to market, one that works in concert with man, nature, and machine.” This nomenclature will replace the CT# and XT# naming strategy it uses currently, so it’s likely that Cadillac has simply decided on different “iq” names for the vehicles that were going to be named “Symboliq” and “Optiq.”
The first of these “iq” vehicles to arrive, the Cadillac Lyriq, will enter production at the GM Spring Hill Assembly plant in Tennessee early next year.