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General Motors Announces $40M Investment For Pontiac Stamping Plant

General Motors has announced a $40 million investment for its Pontiac Stamping Plant in Michigan. The new investment will go towards facility renovations and the installation of new fabrication machinery for future EV production.

General Motors Lansing Grand River Stamping pictured here.

General Motors Lansing Grand River Stamping pictured here.

The new machinery includes “Flex Fab” sheet metal fabrication tech, which will provide “repeatable, custom and precise stamping.” Critically, the new Flex Fab tech requires little to no additional tooling investments when creating new stampings, thus reducing overall costs with regard to low-volume applications.

“This investment will bring the latest in flexible, sheet metal fabrication technology to the Pontiac team,” said GM vice president of North America Manufacturing and Labor Relations, Phil Kienle. “Our manufacturing capabilities create a competitive advantage for GM, and I am confident the team at Pontiac Stamping will continue delivering excellence in all areas of the business as they deploy this new equipment.”

General Motors says that the new renovation work will begin immediately, and that the investment is anticipated to create 20 new positions.

General Motors Lansing Grand River Stamping pictured here.

General Motors Lansing Grand River Stamping pictured here.

At the moment, the Pontiac Stamping facility employs 31 salaried employees and 191 hourly employees. The plant first began production in 1926 and became part of the Pontiac Motor Division in 1932. The Pontiac Stamping facility currently produces sheet metal in support of production at Factory Zero and Orion Assembly, both located in Michigan.

The Factory Zero facility, previously known as Detroit-Hamtramck, was upgraded recently with a $2.2 billion investment, becoming the first GM facility to exclusively produce electric vehicles. Production is expected to ramp up later in 2021 with the all-new GMC Hummer EV Pickup, while the upcoming GMC Hummer EV SUV, Chevy Silverado EV, and Cruise Origin robo-taxi will be built there as well.

Meanwhile, at the Orion facility, GM has earmarked a $402 million investment to build further all-electric vehicles, including the refreshed Chevy Bolt EV and the all-new Chevy Bolt EUV.

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Jonathan is an automotive journalist based out of Southern California. He loves anything and everything on four wheels.

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Comments

  1. Need to invest in fixing there silverado. I have one that’s been at the dealer 4 times and they keep saying nothings wrong. I feel like there saying this so they don’t have to fix it since it’s a very common and known problem with these trucks!!!!

    Reply
  2. Thought that maybe GM was going to further destroy the Pontiac name by bringing it back as electric. Would not surprise anyone.

    Reply
  3. Is it me? Or why do they still call it the Pontiac plant, since they destroyed that name years ago and to me it was a big mistake, even though I’ve owned you looks as well I would have rather they took Buick out, well good luck to them and hopefully they won’t create an electric Pontiac and bring it back like they did with the Hummer it would be a slap in the face.

    Reply
    1. Because it is in Pontiac Michigan.

      Reply
  4. I’m thinking the plant is probably located in Pontiac, Michigan. Nevertheless, if they do bring back Pontiac, they better bring along a Firebird / Trans Am & a GTO. In this day and age, I’ll even welcome an electric TA but it better look like one…

    Reply
  5. Has anyone stop to think about all this electric Crap? First of all I will NEVER buy a electric vehicle!!! Not interested!!
    Second, I live in Texas, as you all heard this winter the grid almost collapsed when demand was high. What do you think will happen when these tree huggers start buying these worthless vehicles and want to charge them. Do you really think the grid can handle? All I have to say is stock up on lots batteries and candles.
    GM SUCKS!!! All car company’s that are pushing this crap SUCK!!
    LOVE MY SCATPACK!!

    Reply
  6. Not interested in buying new vehicles. They break down way too easily, and cost a bunch of money. This is why I still drive an all steel 1970 Chevrolet C/10 pickup, and a 2001 Silverado. Sure, the new ones look nice with cool features and all, but they don’t make them like they used to. Not to mention, vehicles don’t have class anymore, like old cars had fins and other stuff to make them unique. Every damn car looks the same, it’s boring! Come on GM, step up you game! You used to make vehicles to last, now they’re junk piles! Make a vehicle worth buying again. If you need help designing vehicles, refer back to the ’55-’57 Bel Air, ’60 Cadillac, ’69 Camaro, ’62-’72 C/10, ’53 Corvette, ’90s silverado…the list goes on, but the point is, those were all great vehicles. They should be remade in some way, sure make it more modern, airbags, seat belts, etc, but since 2007, its been nothing but garbage! Please, I want to buy a newer vehicle, just make it worth buying!

    Reply
    1. Finally!! I still have my 91 Oldsmobile Custom Cruiser!! But she’s been redone 383ci 373 R gears out of H/D van H/D Corvette 400trans and no rust a little on my driver’s door but no hole. One thing she has camel tan int. a color someone had to order.

      Reply
  7. As long as the firebird will be included, if not l am not a fan.

    Reply
  8. I have a 2017 GMC 2500HD Denali 4×4 6.6 Duramax Diesel pickup. I also have a GMC 1/2 TON 1500 GAS PICKUP. I never thought that I would like my 2017 but I do very much. It is a beautiful truck. I am looking past the electric vehicles, and looking forward not the past to the real winner the hydrogen vehicles. The past is just that past. I am looking towards the future.

    Reply
  9. I’m Retired now i worked for GM 30 years at the So Gate Plant in Calif til they Closed it Down Why ? I Don”n know

    Reply
  10. If they even was considdding bringing back pontiac first off let pontiac be pontiac. .no stupid littlle junk cars with chevy motors in them..real pontiac modern v8s made like the old pontiac motors ..no junk suvs..or crap four banger cars

    .gto..lemans.tempest.firbird.trans am..then u will sell some cars .thats a fact

    Reply
  11. First off, I miss my old 1969 Firebird, and the Pontiac brand needs to be resurrected…they could make a modern replica of the Bird, with all the new safety features and amenities like Ford did with the Mustang.

    Secondly, while I dig the old-school iron and v8 gas burning engine, the planet ABSOLUTELY NEEDS ELECTRIC CARS, TRUCKS AND SUV’S…..and, no, the electric grid won’t be overwhelmed as electric cars can recharge themselves while rolling along, or a small on-board portable generator. There is absolutely the technology availabile to eliminate the plug-in requirement, that’s merely a stall tactic.

    We are cooking earth with co2 emissions.
    If we ramped up electric car production, it would take the pressure off our fragile planet. A balanced mix of electric and gas vehicles would be a viable answer.
    Business as usual, i.e. millions of gas guzzlers everywhere is just not sustainable.

    Reply
  12. I still drive a 99 Firebird Formula everyday. Absolutely love it. This is where the future is going, I think GM is right to head this direction. People need to understand that a large percentage of our household electricity still comes from fossil fuel, and that all of the so far “green energy” isn’t as green as it looks. They each have a downside. The batteries are made of precious materials mined in less than Environmentally sound ways. Our cell phones too. It isn’t just cars, but this is a start. GM…I hope you find a more sustainable solution.

    Reply
  13. Doesn’t give much future for Oshawa stamping. Maybe in 36 months we will find out the news.

    Reply
  14. Need to get the chip shortage figured out before they worry about all those crappy Biden EV vehicles. Manufacturers have hundreds of thousands of new vehicles waiting on chips before they can be shipped and all the can do is fix factories for EV vehicles. Right now their priorities are way off.

    Reply
  15. Have owned 2 Oldsmobiles and six Pontiacs. Big fan of Firebird and Grand Prix… The only car among them that had a division built engine was the ’75 Cutlass Supreme … the most anemic of the engines. Never understood why anyone but marketing a-holes cared who made the engines. They were largely varaints of the same basic engineering. All the divisions copied from each other. Modern engine factories make way more engines than the ones in the 60& 70s.. so having dedicated plants for 150000 engines a year makes no sense whatsoever. The capital investment for an assembly plant is so big you can’t afford to have idle shifts.. so fewer plants make more engines… welcome to reality.

    Reply
    1. Bring back Pontiac Grand Prix, body style of the 2005. Model.. it was beautiful and a great car. Still see them now and then in Florida… people would buy it!!!

      Reply
  16. yes, bring back the pontiac line and oldsmobile. i am tried of your grama cars style or no style to began with. The best cars you had and dump both of them no wonder you can’t sell cars!! for some leader in cars and innovation within cars industry you suck at your job and let asia japan, china, germany past you in innovation, technology, car design and affordabilty get your crap together. build your own cars and parts here in the usa, out sourcing jobs and stop make other countries rich

    Reply
  17. This is not an announcement that they are bringing back the Pontiac line unfortunately. It’s just an investment at the Pontiac Michigan Plant. Wish they would bring it back though as IMO it was one of GM’s biggest mistakes (besides creating Saturn) when they cancelled that line. Should have done away with Buick instead as they are similar to the Cadillac line. They could have kept the GTO, Grand Prix, Trans Am, and Firebird models as a rotating sports line while dumping the mid 2000’s styling when they tried to mimic Japanese and European sports cars when introducing new models like the G6 and G8. That said the mid 2000’s Grand Prix Super Charge V6’s and V8’s were the most reliable engines GM ever made and they were quick.

    Reply
  18. It would be brilliant idea for gm to bring back pontiac. I certainly think that it would create more jobs also.

    Reply
  19. It’s about time you start bring back car line the pronation, Oldsmobile. It not going to any good if you don’t get a lot more of the car shipped in or made here from China to stop or very limited amount brought in to USA. If you can’t match their prices, and technology 0n these vehicle. If you want protect your company and if want your company around in another 20 to 50 years from now . If you don’t do this I don’t go or Ford being around in the future. You needed to take this more seriously and stop line your pockets and put the money in the business and the workers! Stop made China rich, and not going bail you either. You need the government to seriously limited the amount of each of China car makes coming into the country along with a foreign maker tax, foreign environmental tax, foreign dealer tax, their more than 12 Asian car makers! Start taking it’s seriously, don’t see around in future next 20 years.

    Reply

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