The fully-electric Ford F-150 Lightning pickup will make its official debut during a special live-streamed event on May 19th, the automaker announced this week.
The debut event will be held at Ford World Headquarters in Dearborn, Michigan at 9:30 p.m. EST and will be “livestreamed for millions to watch,” across multiple platforms, including the brand’s different social media pages and on the social media pages of various national media publications. The event will also be streamed to 18 “out-of-home,” locations in well-known tourist areas such as Times Square in New York City and Las Vegas Boulevard.
In a statement released this week, Ford CEO Jim Farley said the all-electric F-150 Lightning will disrupt “the status quo,” and “change the game,” with its innovative battery-electric powertrain and impressive battery-powered performance.
“America’s favorite vehicle for nearly half a century is going digital and fully electric,” Farley said. “F-150 Lightning can power your home during an outage; it’s even quicker than the original F-150 Lightning performance truck; and it will constantly improve through over-the-air updates.”
The Ford F-150 Lightning will be built at the Ford Rouge Complex in Dearborn, Michigan, the same site where the standard internal combustion engine variants of the popular full-size truck are produced. Ford has invested $700 million in the Rouge Complex to prepare it for F-150 Lightning production, most of which went toward a new assembly line dedicated to the truck called the Rouge Electric Vehicle Center. Production of the Ford F-150 Lightning will begin in the spring of 2022, with deliveries set to commence shortly after.
GM is preparing its own rival to the Ford F-150 Lightning with the future all-electric Chevy Silverado. The electric Silverado will be built alongside the GMC Hummer EV pickup at the automaker’s Factory Zero plant in Michigan and will utilize the automaker’s Ultium battery technology and Ultium Drive electric motors. The truck will also boast more than 400 miles of GM-estimated range and will be offered in both retail and fleet versions.
More details on the Ford F-150 Lightning, including information on its performance, range and price, should be announced during the debut event later this week.
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