Demand for the Chevy Colorado ZR2 Bison has risen to 16 percent of all Colorado Special Edition models, GM Authority has learned from sources familiar with the situation. Other such models include the Redline Special Edition, ZR2 Dusk Special Edition and ZR2 Midnight Special Edition.
Clearly, the Colorado ZR2 Bison is a minority interest product among Chevy Colorado buyers. However, there is more to the story than that. In March of this year, GM Authority exclusively reported that the ruggedized pickup truck was sitting on dealer lots for only 33 days before being sold on to customers. This suggests that it is in higher demand than Chevrolet initially expected.
Furthermore, the Colorado ZR2 Bison is a specialized vehicle. Strictly speaking, it is not a standalone vehicle, but rather a 2021 Chevy Colorado ZR2 fitted with the Bison Package developed by aftermarket off-road and overland equipment manufacturer American Expedition Vehicles (AEV). It was foreshadowed by the 2017 Colorado ZR2 AEV Concept, a more extreme version of the 2017 Chevy Colorado ZR2.
The Bison Package (so-called because AEV’s logo features a bison) is priced at $5,750, and includes the following equipment:
- CHEVROLET lettered grille with Flowtie logo
- AEV Front Bumper
- Fog lamps (T3U)
- AEV rear bumper (VHU)
- Wheel Moldings (B7O)=
- Fuel tank skid plate (PZ9)
- Front skid plate (PZG)
- Rear differential skid plate (PZL)
- Transfer case skid plate (PZN)
- 17-inch AEV aluminum wheels (RIG)
- 17-inch AEV spare wheel (S4M)
- Front floor liners (CPX)
- Rear floor liners (CPY)
- AEV Embroidered Headrests
Neither GM nor Chevrolet share sales figures for individual models within a range, so it is impossible to say how well the Colorado ZR2 Bison is selling. However, in Q1 of 2021 the Colorado in general retained its 2020 position as Chevy’s sixth most popular model in the United States.
Sales Results - Q1 2021 - USA - Chevrolet
|MODEL||Q1 2021 / Q1 2020||Q1 2021||Q1 2020|
|LOW CAB FORWARD||+10.38%||957||867|
With 24,083 units sold during that period, it was very close to the recently introduced (and more affordable) Chevy Trailblazer (25,024 units) and slightly ahead of the Chevy Tahoe (23,038 units).
The 2021 Chevy Colorado received several minor updates, primarily to its exterior via a slightly updated front end. We expect much greater changes for the 2023 Colorado, which will be overhauled on an evolved version of the GMT-31XX platform used for the current model.