Automakers around the world are feeling the effects of the limited supply of microchips, but the shortage does not affect every model currently in production. One vehicle which has escaped the problem is the Chevy Trax crossover.
The 2021 Chevy Trax is now built exclusively at the GM Bupyeong plant in South Korea, after production at the GM San Luis Potosi plant in Mexico ended (and replaced by the Chevy Tracker). GM Authority has learned that chips suitable for the Trax remain in plentiful supply, so General Motors can theoretically build as many units as it likes.
The problem is that The General doesn’t want to build as many as it used to. GM planned to reduce Trax production by 30 percent this year, and devote the resulting capacity to manufacturing the more modern – and already very popular – Chevy Trailblazer. This is unlikely to be achieved any time soon, since the Trailblazer is one of the models affected by the global chip shortage.
As a result of GM’s plans to curtail Trax production in favor of the Trailblazer, the Trax fell to eighth position in the U.S. mainstream subcompact crossovers market segment during Q1 2021. Previously, in Q4 of 2020, it had been placed second, a position now occupied by the Trailblazer.
Sales Numbers - Mainstream Subcompact Crossovers - Q1 2021 - United States
|MODEL||Q1 21 / Q1 20||Q1 21||Q1 20||Q1 21 SHARE||Q1 20 SHARE|
|BUICK ENCORE GX||+608.77%||18,435||2,601||7%||1%|
|MITSUBISHI OUTLANDER SPORT||+22.10%||15,356||12,577||6%||6%|
Nevertheless, the Trax is still performing well for a vehicle that is one of the oldest in its segment, and whose manufacturer is limiting its supply. Trax sales were well over half those of the segment-leading Honda HR-V, and ahead of the Kia Seltos, Jeep Renegade and Mitsubishi Outlander Sport. Since GM currently has no problem building the Trax, there’s a chance that it will come up higher in the sales rankings for Q2 of 2021.
GM Authority has also learned that landed, or on-the-ground, inventory of the Trax at Chevrolet dealerships was sitting at 30 days at the end of April. This is the third highest figure of any Chevy model, but it is also well under the 60 days considered optimal in the U.S. auto industry, suggesting that there is still strong demand for the aging vehicle.