This is less than half the 60 days considered optimal for the auto industry in the United States. The implication is that there is too much demand for the 2021 Chevy Spark, or insufficient supply, or a combination of both.
Demand for Chevrolet’s smallest and most affordable vehicle is certainly high. With the withdrawal of the Fiat 500 from the U.S. market, customer choice for mainstream city cars now comes down to the Chevy Spark and the Mitsubishi Mirage.
Sales Numbers - Mainstream City Cars - Q1 2021 - United States
|MODEL||Q1 21 / Q1 20||Q1 21||Q1 20||Q1 21 SHARE||Q1 20 SHARE|
Sales of the Mirage are on the rise, but the Chevy Spark currently dominates what has become a two-car market segment. 62 percent of U.S. customers for these vehicles went down the Chevy route during the first quarter of 2021.
The Spark has several advantages over the Mirage, starting with the fact that Chevrolet is a more recognizable brand than Mitsubishi in the U.S. Furthermore, the Spark’s engine has a 20 horsepower advantage than the one in the Mirage, and the Spark has a lower entry price of just $14,790, compared with the Japanese model’s $15,565. This means the Spark retains its title of lowest priced car on sale in the United States.
Production of the 2022 Chevy Spark is scheduled to commence at the GM Changwon factory in South Korea on June 7th. Among the small number of changes will be the deletion of three exterior colors – Passion Fruit, Toasted Marshmallow and Caribbean Blue – as exclusively reported by GM Authority back in January.
They will be replaced by three new colors which unfortunately can not be illustrated as of this writing. However, since they are named Crimson, Blue Glow and Nitro Yellow, accusations that Chevy has chosen three shades of gray seem to be wide of the mark.