Chevy Trax Sales Place Eighth In Segment During Q1 2021
Sponsored Links
Chevy Trax sales decreased in the United States, South Korea, and Mexico while increasing in Canada during the first quarter of 2021.
Chevrolet Trax Sales - Q1 2021 - United States
In the United States, Chevrolet Trax deliveries totaled 16,955 units in Q1 2021, a decrease of about 40 percent compared to 28,242 units sold in Q1 2020.| MODEL | Q1 2021 / Q1 2020 | Q1 2021 | Q1 2020 |
|---|---|---|---|
| TRAX | -39.97% | 16,955 | 28,242 |
Chevrolet Trax Sales - Q1 2021 - Canada
In Canada, Chevrolet Trax deliveries totaled 892 units in Q1 2021, an increase of about 14 percent compared to 781 units sold in Q1 2020.| MODEL | Q1 2021 / Q1 2020 | Q1 2021 | Q1 2020 |
|---|---|---|---|
| TRAX | +14.21% | 892 | 781 |
Chevrolet Trax Sales - Q1 2021 - South Korea
In South Korea, Chevrolet Trax deliveries totaled 1,028 units in Q1 2021, a decrease of about 43 percent compared to 1,818 units sold in Q1 2020.| MODEL | Q1 2021 / Q1 2020 | Q1 2021 | Q1 2020 |
|---|---|---|---|
| TRAX | -43.45% | 1,028 | 1,818 |
Chevrolet Trax Sales - Q1 2021 - Mexico
In Mexico, Chevrolet Trax deliveries totaled 46 units in Q1 2021, a decrease of about 98 percent compared to 2,828 units sold in Q1 2020.| MODEL | Q1 2021 / Q1 2020 | Q1 2021 | Q1 2020 |
|---|---|---|---|
| TRAX | -98.37% | 46 | 2,828 |
Competitive Sales Comparison (USA)
Chevy Trax sales performance during the first quarter of 2021 places the crossover in eighth place in its segment, falling six places from the second place position it held in Q4 2020. The Honda HR-V came in first with 26,175 units, the Traxs’ all-new corporate cousin – the Chevrolet Trailblazer – placed second with 25,024 deliveries, and the Nissan Kicks took third with 24,421 sales. The Hyundai Kona came in fourth, Jeep Compass in fifth, the Traxs’ other new corporate cousin – the Buick Encore GX – took sixth, and the Kia Soul in seventh. The Trax placed eighth, outselling the remaining 11 models.
Sales Numbers - Mainstream Subcompact Crossovers - Q1 2021 - United States
| MODEL | Q1 21 / Q1 20 | Q1 21 | Q1 20 | Q1 21 SHARE | Q1 20 SHARE |
|---|---|---|---|---|---|
| HONDA HR-V | +34.83% | 26,175 | 19,414 | 10% | 9% |
| CHEVROLET TRAILBLAZER | +834,033.00% | 25,024 | 3 | 9% | 0% |
| NISSAN KICKS | +74.82% | 24,421 | 13,969 | 9% | 7% |
| HYUNDAI KONA | +49.00% | 22,610 | 15,174 | 8% | 7% |
| JEEP COMPASS | -33.07% | 19,959 | 29,820 | 7% | 14% |
| BUICK ENCORE GX | +608.77% | 18,435 | 2,601 | 7% | 1% |
| KIA SOUL | +2.86% | 17,191 | 16,713 | 6% | 8% |
| CHEVROLET TRAX | -39.97% | 16,955 | 28,242 | 6% | 13% |
| KIA SELTOS | +232.26% | 16,786 | 5,052 | 6% | 2% |
| JEEP RENEGADE | +12.94% | 15,997 | 14,164 | 6% | 7% |
| MITSUBISHI OUTLANDER SPORT | +22.10% | 15,356 | 12,577 | 6% | 6% |
| MAZDA CX-30 | +74.43% | 14,589 | 8,364 | 5% | 4% |
| FORD ECOSPORT | -0.35% | 12,878 | 12,923 | 5% | 6% |
| TOYOTA C-HR | +0.28% | 10,401 | 10,372 | 4% | 5% |
| BUICK ENCORE | -56.25% | 6,229 | 14,238 | 2% | 7% |
| HYUNDAI VENUE | +82.69% | 5,784 | 3,166 | 2% | 1% |
| KIA NIRO | -13.35% | 4,311 | 4,975 | 2% | 2% |
| MAZDA CX-3 | -40.71% | 1,513 | 2,552 | 1% | 1% |
| FIAT 500X | -6.36% | 265 | 283 | 0% | 0% |
| TOTAL | +28.09% | 274,879 | 214,602 |
On a segment share basis, the Trax took 6 percent of the space, compared to the 10 percent of the segment-leading HR-V, and 9 percent each held by Trailblazer and Kicks.
Sales Numbers - GM Mainstream Subcompact Crossovers - Q1 2021 - USA
| MODEL | Q1 21 / Q1 20 | Q1 21 | Q1 20 |
|---|---|---|---|
| CHEVROLET TRAX | -39.97% | 16,955 | 28,242 |
| CHEVROLET TRAILBLAZER | +834,033.00% | 25,024 | 3 |
| BUICK ENCORE GX | +608.77% | 18,435 | 2,601 |
| BUICK ENCORE | -56.25% | 6,229 | 14,238 |
| TOTAL | +47.82% | 66,643 | 45,084 |
The four GM offerings – the Chevrolet Trax and Buick Encore, as well as their all-new corporate cousins – the Chevrolet Trailblazer and Buick Encore GX – accounted for a cumulative 66,643 deliveries. GM held a combined 24 percent segment share.
Sales Numbers - FCA Mainstream Subcompact Crossovers - Q1 2021 - USA
| MODEL | Q1 21 / Q1 20 | Q1 21 | Q1 20 |
|---|---|---|---|
| JEEP COMPASS | -33.07% | 19,959 | 29,820 |
| JEEP RENEGADE | +12.94% | 15,997 | 14,164 |
| FIAT 500X | -6.36% | 265 | 283 |
| TOTAL | -18.18% | 36,221 | 44,267 |
GM’s cross-town rival, Stellantis (née FCA), fields three offerings in this segment – the Jeep Compass, Jeep Renegade and Fiat 500X. The trio accounted for 36,221 deliveries during the quarter. As such, GM outsold Stellantis by 30,422 units in the segment during the quarter, marking the seventh time that The General sold more than Stellantis in this space since the introduction of the second-generation Jeep Compass. Stellantis held a combined 13 percent segment share.
Sales Numbers - Hyundai - Kia Mainstream Subcompact Crossovers - Q1 2021 - USA
| MODEL | Q1 21 / Q1 20 | Q1 21 | Q1 20 |
|---|---|---|---|
| HYUNDAI KONA | +49.00% | 22,610 | 15,174 |
| KIA SELTOS | +232.26% | 16,786 | 5,052 |
| KIA SOUL | +2.86% | 17,191 | 16,713 |
| KIA NIRO | -13.35% | 4,311 | 4,975 |
| HYUNDAI VENUE | +82.69% | 5,784 | 3,166 |
| TOTAL | +47.92% | 66,682 | 45,080 |
Meanwhile, Hyundai and Kia sold a combined 66,682 units of their five offerings in the segment, a mere 39 units more than GM. Notably, the Kia Seltos, Hyundai Venue and Kona outpaced the segment, reporting 232, 83, and 49 percent increases in sales volumes, respectively.
Sales Numbers - Hyundai - Kia Mainstream Subcompact Crossovers (excluding Soul) - Q1 2021 - USA
| MODEL | Q1 21 / Q1 20 | Q1 21 | Q1 20 |
|---|---|---|---|
| HYUNDAI KONA | +49.00% | 22,610 | 15,174 |
| KIA SELTOS | +232.26% | 16,786 | 5,052 |
| KIA NIRO | -13.35% | 4,311 | 4,975 |
| HYUNDAI VENUE | +82.69% | 5,784 | 3,166 |
| TOTAL | +74.47% | 49,491 | 28,367 |
However, the Kia Soul could be considered to be part of the smaller A-segment. Removing the Soul from the Hyundai and Kia sales totals leaves the Korean duo with 49,491 units, or 17,152 units less than GM.
The mainstream subcompact crossover segment expanded 28 percent to 274,879 units during Q1 2021, meaning the Chevy Trax significantly underperformed the segment average.
The GM Authority Take
The 40 percent decline in Chevy Trax sales during the first quarter of 2021 is not unexpected, since it’s now facing internal competition from the all-new Chevy Trailblazer. However, despite the 40 percent sales slide, the Trax still managed to maintain a decent position in the segment, outselling over half of the segment contenders.
The Trax managed to post a 3 percent growth rate during Q2 2020, defying the COVID-19 pandemic to become the only model in the segment to post a sales uptick. We suspected that the Q2 increase was the result of favorable supply of the model at the retail level when compared to other models, as the GM Bupeyong plant in South Korea was somewhat shielded from production interruptions brought about by the COVID-19 pandemic. By comparison, the GM San Luis Potosi plant in Mexico – which also produces the Trax – saw a greater disruption due to the virus.
2021 Chevrolet Trailblazer joins the Trax in the mainstream subcompact crossover segment
Given that the Trax is being sold alongside the much newer and more attractive Trailblazer, it’s possible that Trax sales will continue dropping as Trailblazer continues to gain at the expense of Trax. However, the Trax and Trailblazer transact at notably different prices, with the former significantly more affordable than the latter. And, as GM Authority reported recently, the Trax and Trailblazer both have the youngest buyers in the segment.
About The Numbers
- All percent change figures compared to Chevrolet Trax sales in Q1 2020, unless noted otherwise
- In the United States, there were 74 selling days in Q1 2021 and 76 selling days in Q1 2020
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
- GM Q1 2021 sales USA
- Chevrolet sales Q1 2021 USA
- Cadillac sales Q1 2021 USA
- Buick sales Q1 2021 USA
- GMC sales Q1 2021 USA
- GM car sales Q1 2021 USA
- GM crossover sales Q1 2021 USA
- GM truck sales Q1 2021 USA
- GM SUV sales Q1 2021 USA
- GM Canada sales Q1 2021
- Chevrolet Canada sales Q1 2021
- Cadillac Canada sales Q1 2021
- Buick Canada sales Q1 2021
- GMC Canada sales Q1 2021
- GM Mexico sales Q1 2021
- GM Mexico sales January 2021
- Chevrolet Mexico January 2021 sales
- Buick Mexico January 2021 sales
- GMC Mexico January 2021 sales
- Cadillac Mexico January 2021 sales
- GM Mexico sales February 2021
- Chevrolet Mexico February 2021 sales
- Buick Mexico February 2021 sales
- GMC Mexico February 2021 sales
- Cadillac Mexico February 2021 sales
- GM Mexico sales March 2021
- Chevrolet Mexico March 2021 sales
- Buick Mexico March 2021 sales
- GMC Mexico March 2021 sales
- Cadillac Mexico March 2021 sales
- GM Mexico sales January 2021
- GM China sales Q1 2021
- Chevrolet China Q1 2021 sales
- Buick China Q1 2021 sales
- Cadillac China Q1 2021 sales
- GM Brazil sales Q1 2021
- GM Argentina sales Q1 2021
- GM South Korea sales Q1 2021
- GM South Korea January 2021 sales
- Chevrolet South Korea January 2021 sales
- Cadillac South Korea January 2021 sales
- GM South Korea February 2021 sales
- Chevrolet South Korea February 2021 sales
- Cadillac South Korea February 2021 sales
- GM South Korea March 2021 sales
- Chevrolet South Korea March 2021 sales
- Cadillac South Korea March 2021 sales
- GM South Korea January 2021 sales
- GM Russia sales Q1 2021
- GM Russia sales January 2021
- GM Russia sales February 2021
- GM Russia sales March 2021
Interest-free financing is also available, but may not be combined with the 12 percent discount. In theory, GM can build more units of the Trax than of models impacted by the crisis.Trax News
Chevy Trax Discount Takes 12 Percent Off Price In June 2021
Chevy Trax Production Not Impacted By Global Chip Shortage
- Sweepstakes Of The Month: Win a 2021 C8 Corvette Z51 Convertible. Details here.
Sponsored Links
The trailblazer is a bigger and better CUV, and is cheaper.