Chevy Trax Sales Place Eighth In Segment During Q1 2021

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    Chevy Trax sales decreased in the United States, South Korea, and Mexico while increasing in Canada during the first quarter of 2021.

    Chevrolet Trax Sales - Q1 2021 - United States

    In the United States, Chevrolet Trax deliveries totaled 16,955 units in Q1 2021, a decrease of about 40 percent compared to 28,242 units sold in Q1 2020.
    MODEL Q1 2021 / Q1 2020 Q1 2021 Q1 2020
    TRAX -39.97% 16,955 28,242

    Chevrolet Trax Sales - Q1 2021 - Canada

    In Canada, Chevrolet Trax deliveries totaled 892 units in Q1 2021, an increase of about 14 percent compared to 781 units sold in Q1 2020.
    MODEL Q1 2021 / Q1 2020 Q1 2021 Q1 2020
    TRAX +14.21% 892 781

    Chevrolet Trax Sales - Q1 2021 - South Korea

    In South Korea, Chevrolet Trax deliveries totaled 1,028 units in Q1 2021, a decrease of about 43 percent compared to 1,818 units sold in Q1 2020.
    MODEL Q1 2021 / Q1 2020 Q1 2021 Q1 2020
    TRAX -43.45% 1,028 1,818

    Chevrolet Trax Sales - Q1 2021 - Mexico

    In Mexico, Chevrolet Trax deliveries totaled 46 units in Q1 2021, a decrease of about 98 percent compared to 2,828 units sold in Q1 2020.
    MODEL Q1 2021 / Q1 2020 Q1 2021 Q1 2020
    TRAX -98.37% 46 2,828

    Competitive Sales Comparison (USA)

    Chevy Trax sales performance during the first quarter of 2021 places the crossover in eighth place in its segment, falling six places from the second place position it held in Q4 2020. The Honda HR-V came in first with 26,175 units, the Traxs’ all-new corporate cousin – the Chevrolet Trailblazer – placed second with 25,024 deliveries, and the Nissan Kicks took third with 24,421 sales. The Hyundai Kona came in fourth, Jeep Compass in fifth, the Traxs’ other new corporate cousin – the Buick Encore GX – took sixth, and the Kia Soul in seventh. The Trax placed eighth, outselling the remaining 11 models.

    Sales Numbers - Mainstream Subcompact Crossovers - Q1 2021 - United States

    MODEL Q1 21 / Q1 20 Q1 21 Q1 20 Q1 21 SHARE Q1 20 SHARE
    HONDA HR-V +34.83% 26,175 19,414 10% 9%
    CHEVROLET TRAILBLAZER +834,033.00% 25,024 3 9% 0%
    NISSAN KICKS +74.82% 24,421 13,969 9% 7%
    HYUNDAI KONA +49.00% 22,610 15,174 8% 7%
    JEEP COMPASS -33.07% 19,959 29,820 7% 14%
    BUICK ENCORE GX +608.77% 18,435 2,601 7% 1%
    KIA SOUL +2.86% 17,191 16,713 6% 8%
    CHEVROLET TRAX -39.97% 16,955 28,242 6% 13%
    KIA SELTOS +232.26% 16,786 5,052 6% 2%
    JEEP RENEGADE +12.94% 15,997 14,164 6% 7%
    MITSUBISHI OUTLANDER SPORT +22.10% 15,356 12,577 6% 6%
    MAZDA CX-30 +74.43% 14,589 8,364 5% 4%
    FORD ECOSPORT -0.35% 12,878 12,923 5% 6%
    TOYOTA C-HR +0.28% 10,401 10,372 4% 5%
    BUICK ENCORE -56.25% 6,229 14,238 2% 7%
    HYUNDAI VENUE +82.69% 5,784 3,166 2% 1%
    KIA NIRO -13.35% 4,311 4,975 2% 2%
    MAZDA CX-3 -40.71% 1,513 2,552 1% 1%
    FIAT 500X -6.36% 265 283 0% 0%
    TOTAL +28.09% 274,879 214,602

    On a segment share basis, the Trax took 6 percent of the space, compared to the 10 percent of the segment-leading HR-V,  and 9 percent each held by Trailblazer and Kicks.

    Sales Numbers - GM Mainstream Subcompact Crossovers - Q1 2021 - USA

    MODEL Q1 21 / Q1 20 Q1 21 Q1 20
    CHEVROLET TRAX -39.97% 16,955 28,242
    CHEVROLET TRAILBLAZER +834,033.00% 25,024 3
    BUICK ENCORE GX +608.77% 18,435 2,601
    BUICK ENCORE -56.25% 6,229 14,238
    TOTAL +47.82% 66,643 45,084

    The four GM offerings – the Chevrolet Trax and Buick Encore, as well as their all-new corporate cousins – the Chevrolet Trailblazer and Buick Encore GX – accounted for a cumulative 66,643 deliveries. GM held a combined 24 percent segment share.

    Sales Numbers - FCA Mainstream Subcompact Crossovers - Q1 2021 - USA

    MODEL Q1 21 / Q1 20 Q1 21 Q1 20
    JEEP COMPASS -33.07% 19,959 29,820
    JEEP RENEGADE +12.94% 15,997 14,164
    FIAT 500X -6.36% 265 283
    TOTAL -18.18% 36,221 44,267

    GM’s cross-town rival, Stellantis (née FCA), fields three offerings in this segment – the Jeep Compass, Jeep Renegade and Fiat 500X. The trio accounted for 36,221 deliveries during the quarter. As such, GM outsold Stellantis by 30,422 units in the segment during the quarter, marking the seventh time that The General sold more than Stellantis in this space since the introduction of the second-generation Jeep Compass. Stellantis held a combined 13 percent segment share.

    Sales Numbers - Hyundai - Kia Mainstream Subcompact Crossovers - Q1 2021 - USA

    MODEL Q1 21 / Q1 20 Q1 21 Q1 20
    HYUNDAI KONA +49.00% 22,610 15,174
    KIA SELTOS +232.26% 16,786 5,052
    KIA SOUL +2.86% 17,191 16,713
    KIA NIRO -13.35% 4,311 4,975
    HYUNDAI VENUE +82.69% 5,784 3,166
    TOTAL +47.92% 66,682 45,080

    Meanwhile, Hyundai and Kia sold a combined 66,682 units of their five offerings in the segment, a mere 39 units more than GM. Notably, the Kia Seltos, Hyundai Venue and Kona outpaced the segment, reporting 232, 83, and 49 percent increases in sales volumes, respectively.

    Sales Numbers - Hyundai - Kia Mainstream Subcompact Crossovers (excluding Soul) - Q1 2021 - USA

    MODEL Q1 21 / Q1 20 Q1 21 Q1 20
    HYUNDAI KONA +49.00% 22,610 15,174
    KIA SELTOS +232.26% 16,786 5,052
    KIA NIRO -13.35% 4,311 4,975
    HYUNDAI VENUE +82.69% 5,784 3,166
    TOTAL +74.47% 49,491 28,367

    However, the Kia Soul could be considered to be part of the smaller A-segment. Removing the Soul from the Hyundai and Kia sales totals leaves the Korean duo with 49,491 units, or 17,152 units less than GM.

    The mainstream subcompact crossover segment expanded 28 percent to 274,879 units during Q1 2021, meaning the Chevy Trax significantly underperformed the segment average.

    The GM Authority Take

    The 40 percent decline in Chevy Trax sales during the first quarter of 2021 is not unexpected, since it’s now facing internal competition from the all-new Chevy Trailblazer. However, despite the 40 percent sales slide, the Trax still managed to maintain a decent position in the segment, outselling over half of the segment contenders.

    The Trax managed to post a 3 percent growth rate during Q2 2020, defying the COVID-19 pandemic to become the only model in the segment to post a sales uptick. We suspected that the Q2 increase was the result of favorable supply of the model at the retail level when compared to other models, as the GM Bupeyong plant in South Korea was somewhat shielded from production interruptions brought about by the COVID-19 pandemic. By comparison, the GM San Luis Potosi plant in Mexico – which also produces the Trax – saw a greater disruption due to the virus.

    2021 Chevrolet Trailblazer joins the Trax in the mainstream subcompact crossover segment

    Given that the Trax is being sold alongside the much newer and more attractive Trailblazer, it’s possible that Trax sales will continue dropping as Trailblazer continues to gain at the expense of Trax. However, the Trax and Trailblazer transact at notably different prices, with the former significantly more affordable than the latter. And, as GM Authority reported recently, the Trax and Trailblazer both have the youngest buyers in the segment.

    About The Numbers

    • All percent change figures compared to Chevrolet Trax sales in Q1 2020, unless noted otherwise
    • In the United States, there were 74 selling days in Q1 2021 and 76 selling days in Q1 2020
    • South Korea sales figures reflect actual vehicle registrations rather than wholesales
    GM Q1 2021 sales reports:

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    1 Comment

    1. Steve says:
      May 7, 2021 at 7:16 am

      The trailblazer is a bigger and better CUV, and is cheaper.

      Reply

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