Chevrolet Launches New Alcantara-Trimmed Interior In China12
General Motors worked hard over the past few years to completely renew the image of its Chevrolet brand in China, which is the largest automotive market in the world. After establishing a unique trim level strategy for the Asian country, focused on the sporty Redline Edition and RS variants, the automaker just launched a new custom interior trim for several Chevy models in the Chinese market.
As a matter of fact, Chevrolet just announced a strategic partnership with the Italian manufacturer of the Alcantara material, as it introduces new custom and colourful interior finishes for four core models in China, including the new Chevy Blazer, the refreshed Chevy Equinox, the Chevy Menlo EV and the Chevy Malibu XL, the latter serving as the brand’s flagship sedan in that country.
As such, Chevrolet becomes the first mainstream brand to offer an interior package dressed up in Alcantara trim in several of its models in China, aiming to strengthen its commitment to position itself as a brand focused mainly on a younger customer base all while continuing to transform its image in the Asian country. In fact, the only models that offer an Alcantara interior as standard belong to luxury or supercar marques.
In this new interior trim, Alcantara will cover all the areas users touch on a daily basis, such as the center console, steering wheel, center armrest, seats, dashboard as well as front and rear doors. Previously, suede-like material has been available in various North-American Chevrolet models, but not as extensively as this.
Additionally, customers can choose the Alcantara interior in one of five colors – Frost Gray, Maple Red, Celestic Blue, Amber Brown and Sapphire Gray – which will be combined with black interior paneling and a range of custom stitching. The idea is to enhance the perceived quality of the interior in the four targeted models and offer an exclusive feature in order to attract new customers.
The new custom Alcantara-trimmed interior will be fitted as standard in the current Chinese-market 2021 model-year Blazer, Equinox, Menlo EV and Malibu XL models built from May onwards. Thanks to a large-scale cooperation with an Alcantara manufacturer in China, Chevrolet will make classic American design more unique and appealing to local customers.
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Meanwhile in the U.S., we just get to enjoy more Tonka truck levels of plastic.
Meanwhile this article is about the market in China and how Chevrolet is now offering more upscale interiors. So you can try again to leave a positive comment under this positive post about GM doing something right. It seems that even when they do, y’all almost always ONLY have negative comments to share regardless of the nature of the article. Smh. A bunch of complaining trolls day in and day out on GMA.
Explain to me what’s so positive about GM (an American company) making the very same vehicles they make in America NICER than the vehicles in China? Just a reminder, China the country that’s doing all it can to take down America and is responsible for over 3 MILLION DEATHS worldwide. Once again greed outweighs morality.
This new material would be great in the new Impala four door sedan and station wagon. It would be a revival worthy of the brand.
Colors for the chinese and black for americans
Guess it should be cm, for china motors.
So the obvious question to the US marketing folks is why are these not an option for the US buyers?
Let me share a secret with you marketing folks, people love “limited edition” and are willing to pay for it, make it a number that makes GM money but making sure to not making beyond that otherwise people will wise up next time you offer another ‘limited edition”, bringing in the products GM already selling in other markets that are not selling in the US assuming they are legal to sell in the US, speaking of that, why are car makers not engineer their products(high volume models that is) to sell worldwide? Now that GM isn’t a volume seller anymore, make them(apply to all products desirable to own in both styling and performance, it cost the same to stamp beautiful fenders; hood; doors skin, etc… compare to one that is not, you know what I mean. Alright, enough of my rant, come on GM, let makes some reasonable price car that is fun to own and drive, use those billions of dollars in profit and put them to work, instead of the Zero, Zero, Zero, about using beautiful and fun in your marketing slogan.
Where in this article does it says this option package will be limited to limited availability trims? It only says it will be a option on the non-limited trim levels of RS and Redline Editions.
This stuff is just synthetic suede, like the leatherate is fake leather. I personally don’t like it. Gm doesn’t need to do this in US, for one its takes a lot to take care of and seeing how most americans don’t take the best care of their interiors except on highend cars its a nighhtmare waiting to happen in the US. I do however think they need to start offering more interior colors. Too much jet black. Need more grays, tans. and some reds and blues. .
I,m all for improved car interiors but I have alcantara on my car seats and it doesn’t wear very well. OK for trim but awful on seats and steering wheels in terms of long-term wear.