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Chevy Blazer Sales Slip 13 Percent During Q1 2021

Chevy Blazer sales decreased in the United States and Mexico while increasing in Canada during the first quarter of 2021.

Chevrolet Blazer Sales - Q1 2021 - United States

In the United States, Chevrolet Blazer deliveries totaled 19,265 units in Q1 2021, a decrease of about 13 percent compared to 22,144 units sold in Q1 2020.
MODEL Q1 2021 / Q1 2020 Q1 2021 Q1 2020
BLAZER -13.00% 19,265 22,144

Chevrolet Blazer Sales - Q1 2021 - Canada

In Canada, Chevrolet Blazer deliveries totaled 1,000 units in Q1 2021, an increase of about 56 percent compared to 643 units sold in Q1 2020.
MODEL Q1 2021 / Q1 2020 Q1 2021 Q1 2020
BLAZER +55.52% 1,000 643

Chevrolet Blazer Sales - Q1 2021 - Mexico

In Mexico, Chevrolet Blazer deliveries totaled 286 units in Q1 2021, a decrease of about 7 percent compared to 308 units sold in Q1 2020.
MODEL Q1 2021 / Q1 2020 Q1 2021 Q1 2020
BLAZER -7.14% 286 308

Competitive Sales Comparison (USA)

Chevy Blazer sales during the first quarter of 2021 decreased 13 percent in the U.S. market, which is not completely unexpected given the supply-level issues associated with the ongoing microchip shortage. The decline in sales this quarter follows a minimal increase in Q4 2020, notable sales growth in Q3 2020 as well as during Q2 2020, despite a very tight supply.

When compared to its expanded segment of 21 total competitors, the Camaro-inspired crossover fell to fourteenth place during Q1 2021. It was outsold by the Ford Explorer, Toyota Highlander, Jeep Grand Cherokee, the Blazer’s larger stablemate – the Chevrolet Traverse, Honda Pilot, Volkswagen Atlas, Hyundai Santa Fe, Ford Edge, Kia Telluride, Hyundai Palisade, Dodge Durango, GMC Acadia, and the Kia Sorento.

Sales Numbers - Midsize & Full-Size Mainstream Crossovers - Q1 2021 - United States

MODEL Q1 21 / Q1 20 Q1 21 Q1 20 Q1 21 SHARE Q1 20 SHARE
FORD EXPLORER +15.87% 65,244 56,310 12% 12%
TOYOTA HIGHLANDER +33.29% 63,831 47,890 12% 10%
JEEP GRAND CHEROKEE +10.21% 55,198 50,083 10% 11%
CHEVROLET TRAVERSE +26.39% 38,037 30,095 7% 7%
HONDA PILOT +31.61% 31,451 23,898 6% 5%
VOLKSWAGEN ATLAS +98.09% 30,520 15,407 6% 3%
HYUNDAI SANTA FE +38.30% 28,570 20,658 5% 4%
FORD EDGE -25.17% 22,150 29,599 4% 6%
KIA TELLURIDE +29.88% 21,854 16,826 4% 4%
HYUNDAI PALISADE +29.84% 21,207 16,333 4% 4%
DODGE DURANGO +15.47% 20,560 17,805 4% 4%
GMC ACADIA +12.84% 19,956 17,686 4% 4%
KIA SORENTO +9.24% 19,724 18,055 4% 4%
CHEVROLET BLAZER -13.00% 19,265 22,144 4% 5%
SUBARU ASCENT -7.37% 14,473 15,624 3% 3%
TOYOTA VENZA * 13,623 * 3% 0%
HONDA PASSPORT +48.22% 11,610 7,833 2% 2%
NISSAN MURANO -26.53% 11,523 15,683 2% 3%
MAZDA CX-9 +30.02% 9,386 7,219 2% 2%
NISSAN PATHFINDER -50.78% 8,905 18,092 2% 4%
MITSUBISHI OUTLANDER -67.94% 4,106 12,809 1% 3%
TOTAL +15.46% 531,193 460,049

On a segment share basis, the Blazer accounted for a 4 percent segment share, well behind the 12 percent share held by both the segment-leading Ford Explorer and Toyota Highlander. The Jeep Grand Cherokee accounted for 10 percent followed by the Chevrolet Traverse with 7 percent. The Honda Pilot and Volkswagen Atlas both held 6 percent with the Hyundai Santa Fe following close behind with 5 percent. The rest of the segment held a 4 percent share or less.

The mainstream mid- and full-size crossover segments, comprised of CUVs with a starting price in the vicinity of $30,000, expanded nearly 15.5 percent to 531,193 units in Q1 2021, meaning that Blazer sales underperformed the segment average.

Narrowing down the segment to only midsize crossovers with two rows of seating like the Blazer puts the vehicle in fourth place. It was outsold by the Jeep Grand Cherokee (by nearly 36,000 units), Hyundai Santa Fe (by approximately 9,000 units), and Ford Edge (by roughly 3,000 units). The Grand Cherokee, Santa Fe, and Honda Passport were the only models to see an uptick in sales volume this quarter on an annual basis, while the Edge, Blazer, and Murano all experienced declines.

Sales Numbers - Two-Row Midsize Mainstream Crossovers - Q1 2021 - United States

MODEL Q1 21 / Q1 20 Q1 21 Q1 20 Q1 21 SHARE Q1 20 SHARE
JEEP GRAND CHEROKEE +10.21% 55,198 50,083 34% 34%
HYUNDAI SANTA FE +38.30% 28,570 20,658 18% 14%
FORD EDGE -25.17% 22,150 29,599 14% 20%
CHEVROLET BLAZER -13.00% 19,265 22,144 12% 15%
TOYOTA VENZA * 13,623 * 8% 0%
HONDA PASSPORT +48.22% 11,610 7,833 7% 5%
NISSAN MURANO -26.53% 11,523 15,683 7% 11%
TOTAL +10.92% 161,939 146,000

The Blazer’s share of the midsize, two-row CUV segment fell 3 points to 12 percent compared to the year-ago quarter.

The mainstream mid-size, two-row crossover segment expanded nearly 11 percent to 161,939 units during the first quarter of 2021. In this case, Blazer sales still under-performed the segment average.

The GM Authority Take

Chevy Blazer sales faced a multitude of headwinds during the first quarter of 2021, primarily low inventory as a result of the ongoing microchip shortage. Supply for the vehicle remains extremely tight, running at 28 days as of the beginning of January 2021 and 16 days as of the end of April.

Even so, the Blazer managed to hold its own by posting a minimal decrease in sales volume compared to some of the other models in its segment. The model sold roughly 3,000 less units compared to the year-ago quarter and the midsize CUV saw a dip of 1 percentage point to 4 percent in terms of segment share.

Going forward, we believe that Chevrolet’s new midsize crossover will continue to find success, with sales volume keeping steady or growing – but only as long as supply permits.

About The Numbers

  • All percent change figures compared to Chevrolet Blazer sales for Q1 2020, unless noted otherwise
  • In the United States, there were 74 selling days in Q1 2021 and 76 selling days in Q1 2020
GM Q1 2021 sales reports:

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Comments

  1. Good luck trying to find one. It can be the best vehicle ever made, but if you can’t find one to buy it doesn’t matter.

    Reply
  2. At the high price of these there has to be a lot of profit in these you would think it would be higher on the ”must build” list.

    Reply
  3. Let’s see No Chips, No sales, dropping body styles, no twin clutch and no v6 in premier, dropped colors and they don’t have a grey like other gm brands. And they wonder why they dropped in sales. Someone’s head or whole division is going to get chopped. You here this Mary.

    Reply
    1. The RS Blazer still has the twin clutch and the Premier still has the V6. Plus the 3 GM offerings are #3 on the list, a couple hundred units behind #2 Toyota, and about 10,000 behind Ford. A lot of those Explorers are low margin fleet sales, one reason why GM is more profitable than Ford, and outsells them overall. Did you tell Mary that too?

      Reply
  4. You can keep your Made in Mexico products.

    Reply
    1. I honestly believe that one of the biggest downfalls that the current GM management is making is cost cutting by sourcing production and assembly out of the country. If the Blazer was assembled in the US or Canada or had more major components produced here, I think GM’s typical buyer would be more likely to purchase one over a competitor. Made in Mexico does not ring quality and durability for me. You can do all the cost cutting you want but losing sales is the ultimate cost cutter.

      Reply

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