Following the refreshed 2022 Chevy Captiva’s world debut in Mexico at the end of last year, Chevrolet’s new compact crossover has arrived in dealerships and is posting good sales numbers so far in the Mexican market. In fact, in its first full month on sale, the Captiva’s strong performance has quickly positioned it as a worthy competitor in its segment.
As GM Authority recently covered in its GM Mexico April 2021 sales report, the 2022 Chevy Captiva registered 628 units sold, the first official sales month in the Mexican market. This result made the 2022 Captiva the automaker’s second best-selling crossover in Mexico, after the Chevy Tracker subcompact.
In addition, the 2022 Chevy Captiva’s sales results allowed it to rank among the top five best-selling crossovers in Mexico. That marks an important achievement for GM, which until now had very little presence in that segment, with the low local volume of the Chevy Equinox. In fact, the Captiva hit the market beating the Nissan X-Trail/Rogue and coming close to the Volkswagen Tiguan in sales – its direct competitors.
Sales Numbers - Mainstream Compact Crossovers - April 2021 - Mexico
|MODEL||APR 21 / APR 20||APRIL 21||APRIL 20||APRIL 21 SHARE||APRIL 20 SHARE||YTD 21 / YTD 20||YTD 21||YTD 20|
|FORD BRONCO SPORT||*||229||*||3%||0%||*||647||*|
Officially launched in Mexico during the last week of March, the new 2022 Chevy Captiva is the newest member of the Bow Tie brand’s broad portfolio of utility vehicles in the country. It fills the wide space between the new Tracker and the Equinox, aiming to establish itself as a rational alternative in the utility vehicle segment with the highest sales volume in the country.
The 2022 Chevy Captiva’s main focus is to win over Mexican customers with its spacious interior with seating for up to seven passengers, along with its highly competitive price. It also includes a lengthy list of standard features, such as a suite of safety systems, a 10.4-inch infotainment touchscreen, a panoramic sunroof and a choice of two cabin colors.
The 2022 Chevy Captiva is currently completing its second month on sale in Mexico, which has already established itself as the top volume market for the crossover, as planned by GM. It arrives in the country imported from China, where it’s sold under the Baojun brand. The Captiva is expected to pursue its strong sales performance in the coming months as it gains more customers in the Mexican market.