Electric vehicle charging network company Volta Charging has announced plans to expand to 3,000-plus stations by the end of 2021. Volta Charging currently has 1,700 stations spread across 23 U.S. states.
According to a recent post from Ad Age, which cites the Ad Age “Marketer’s Brief” podcast, Volta Charging chief strategy officer Drew Lipsher discussed the EV charging network’s plans to offer new charging opportunities in a variety of places, including grocery stores, movie theaters, drug stores, malls, and more.
“In a world of electric mobility, drivers will no longer drive to fuel, but they will fuel where they drive,” Lipsher said said during the recent Ad Age “Marketer’s Brief” podcast.
The strategy includes matching charging speeds with the “dwell time” that customers expect to be parked at a given location. Additionally, Volta Charging includes a 55-inch digital display with each charger, selling advertising that subsidizes the cost of electricity, thus making the charge for the consumer completely free. For advertisers and property owners, the advertising helps to drive shopping patterns.
“As brands are trying to influence behavior in store or on property, getting the ability to reach consumers directly before they walk in is something that is really unique and differentiated,” Lipsher said. “It’s also on the last half yard of retail, so if you want [you can] influence purchase decisions just before someone pulls out their wallet.”
Back in February, General Motors announced a new nationwide ad campaign for the new 2022 Chevy Bolt EUV through the Volta Charging network. The advertising included photos of the new Bolt EUV on top of the charge stalls, as well as general background information on the vehicle.
As General Motors gears up to introduce 30 new EV models by 2025, reaching potential customers while simultaneously expanding charging opportunities will be crucial. What’s more, GM plans to hit zero tailpipe emissions for all new passenger vehicles by 2035, placing even greater emphasis on quickly expanding EV model adoption.