Nine months after the official launch of the refreshed midsize pickup in Brazil, General Motors is introducing the 2022 Chevy S10 in the South American country with a few updates. This is the second model year for the third and final refresh of the third-generation S10, with which the automaker seeks to regain its leadership as the best-selling pickup truck in the Brazilian market.
According to GM, the arrival of the 2022 Chevy S10 over the next month in Brazil coincides with a bold plan to resume production of the pickup at an accelerated rate, with the aim of meeting the high demand in the Brazilian market. The company will increase 2022 S10 production at the São José dos Campos plant, which has been partially affected by supply chain component shortages caused by the COVID-19 pandemic.
“There is a strong demand for the new Chevrolet S10, mainly for the more-equipped versions, which today exceed more than half of sales,” said Product Marketing Director at GM South American, Rodrigo Fioco, in an official press release. “This shows that, in addition to reliability, robustness and power, the consumer of pickup trucks is looking for the highest level of security and connectivity,” he added.
To maximize its impact in Brazil, the 2022 Chevy S10 will star in a new advertising campaign highlighting the pickup’s new model year, along with a focus on the agribusiness, which is the most prosperous sector in the country. The campaign emphasizes the fact that 1 million trucks have been produced in the country over the past 25 years, while the latest chapter titled “Together in the Same Direction” brings a message of support and solidarity during these tough times.
In addition to the recent refresh focused on design, powertrain, safety and connectivity, the 2022 Chevy S10 emphasizes the High Country variant’s visual appeal, in addition to giving the mid-range LTZ a more personalized appearance. The country’s best-selling vehicle prior to the plant shutdown, the S10 maintains its competitive advantage as the only pickup in Brazil with on-board Wi-Fi, wireless smartphone charging as well as wireless Apple CarPlay and Android Auto integration.
The updated 2022 Chevy S10 will arrive in Brazilian dealerships in mid-May, with exactly the same choice of three body styles, five trim levels as well as two engine, transmission and drivetrain setups. After its arrival in Brazil, the 2022 S10 will be progressively introduced this year in other Latin American countries.
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Comments
If GM is smart, they will keep their eye on the cheaper end of the small pickup truck market in North America. Other small pickups are coming to the USA and GM could import a cheap manual transmission model with a 4 cylinder engine to compete for that market share. Dome people just want basic transportation and a $20,000 Chevy S10 pickup without all the toys is perfect. as long as GM ships the parts from various North American parts makers for the USA bound trucks, it will meet the low import duty tariff rate for the USA and Canada markets. GM could even use the 2 liter turbo 4 cylinder engine to keep costs down but give enough low end torque to get the truck moving when it has a 900 pound load of stuff in the truck bed.
This truck is based on the Colorado with just minor changes.
Note all the so called smaller truck (they are not that much smaller or cheaper) are based on CUV FWD platforms. Mfgs want them to work as the profit margins are much greater.
But to this point they all have not done well. The Ridgeline has done the best is still only selling half the Colorado.
The new Maverick is trying to look like a truck and the Hyundai is trying to move away from the truck concept. Will either connect? Time will tell.
GM has to just watch as these vehicles could pick up sales or they could fight for th e same small segment of buyers between them.
Small CUV based trucks are not a sure thing.
BRING THE S10 TO U.S.!
They did Larry in 2015. It’s called a Colorado here.
El motor de la S10 usa correa de distribución, cuando la mayoría de sus competidores en la categoría las reemplazaron por cadena de distribución, mucho más duraderas y confiables
Front end looks better than the Colorado front end.
Bring back the Avalanche already.
Cant we have a small pickup again for casual/occasional users and those who want or need something more basic. Yes, I own a Cadillac and a Corvette, but neither is any good for Costco or Home Depot runs. An old S10 with 2500 pounds towing ability would be about perfect. I would prefer a body on frame real truck since I am not going to use it to haul my family around.