The Chevy Colorado, the smallest of Chevrolet’s pickup trucks in North America, might be unable to match the sales success of the enormously successful Chevy Silverado, but it is a popular vehicle in its own right. And now, GM Authority has learned that the mid-range LT and Z71 models of the Colorado are doing particularly well, since – at the end of March – both were spending only 30 days sitting on dealer lots before finding customers.
This is half of the 60 days considered optimal in the U.S. auto industry, suggesting that demand for the LT and Z71 models is outstripping supply.
As GM Authority previously reported, sales of the Chevy Colorado in general have been buoyant during Q1 of 2021, with an increase of 12 percent to 24,083 units in the United States and a dramatic 63 percent to 1,956 units in Canada. The U.S. improvement more than compensates for a drop in sales in both Mexico and South Korea.
Sales Numbers - Midsize Mainstream Pickup Trucks - Q4 2020 - USA
|MODEL||Q1 21 / Q1 20||Q1 21||Q1 20||Q1 21 SHARE||Q1 20 SHARE|
The performance placed the Chevy Colorado third in the midsize mainstream pickup truck segment by sales volume, behind the Ford Ranger, but by only 83 units. Add in the Colorado’s fast-improving corporate cousin, the GMC Canyon, and GM’s combined offerings outsell the Ford by over 7,000 units. However, both are still well behind the segment-leading Toyota Tacoma.
The LT and the more off-road-focused Z71 are two of four trim levels in the the 2021 Colorado range, below ZR2 yet above the base WT. Both trim levels come with a choice of three engines – the naturally aspirated 2.5L I4 LCV, rated at 200 horsepower and 191 pound-feet of torque, the naturally aspirated 3.6L V6 LGZ, which produces 308 horsepower and 275 pound-feet of torque, and the 2.8L I4 LWN turbodiesel baby Duramax, which makes 181 horsepower and 369 pound-feet of torque. Availability of each engine varies depending on which body style is chosen.
The four-cylinder engines are mated with GM’s six-speed automatic transmission, while the V6 is paired with an eight-speed automatic.
The Chevy Colorado received a light update for the 2021 model year, the most visibly obvious change being a revised front fascia. The vehicle is expected to go into its third generation in the 2023 model year thanks to a complete overhaul (see more about the 2023 Chevy Colorado). Among a new exterior and interior, the engine choice will be reduced to a single unit – the 2.7L I4 L3B, which produces 310 horsepower and 348 pound-feet of torque as fitted to the current Chevy Silverado.