General Motors today announced its new Ultium Charge 360 service, which it describes as a “holistic charging approach” that integrates charging networks, GM vehicle mobile apps, and other products and services to simplify the overall charging experience for GM EV owners.
Through Ultium Charge 360, GM hopes to relieve some of the range anxiety experienced by EV owners by making it easier to find charging stations nearby and pay for charge time. The “holistic charging approach” will see the automaker partner with a variety of third-party charging companies, as well as electric utility operators and government agencies, to set up more charging stations at workplaces and other public areas.
Thanks to Ultium Charge 360, GM EV owners will also enjoy a more intuitive mobile experience with regard to vehicle smartphone apps, which will now make navigating to a charging station and paying for charging time much easier.
Additionally, GM says it is “working to offer EV owners charging accessories and installation services tailored to their lifestyle.” For example, the automaker says it will cover the standard installation of a Level 2 at-home charger for eligible customers who purchase or lease a 2022 Chevy Bolt EUV or 2022 Chevy Bolt EV. This is made possible thanks to a new collaboration between GM and Qmerit, a California-based installer of EV charging stations.
“GM agrees with the customer need for a robust charging experience that makes the transition to an EV seamless and helps drive mass adoption,” said GM chief EV officer, Travis Hester. “As we launch 30 EVs globally by the end of 2025, Ultium Charge 360 simplifies and improves the at-home charging experience and the public charging experience – whether it’s community-based or road-trip charging.”
GM says it “will continue to provide updates about Ultium Charge 360,” in the coming months, including new collaborations with charging station installers and operators.
The rollout of Ultium Charge 360 comes just as GM prepares to release an onslaught of new battery-powered products this year and early next year, which will include the 2022 Chevy Bolt EV and Bolt EUV, GMC Hummer EV pickup and the Cadillac Lyriq crossover.