General Motors sold a healthy 94,599 units of the C1XX-platform Chevy Blazer in the U.S. in 2020, a strong showing in the hotly contested midsize crossover segment. Roughly 45 percent of buyers of the current-generation Chevy Blazer are new to the Chevrolet brand as well, a sign that the crossover is also helping to popularize and elevate the automaker’s image in the eyes of consumers.
A large part of this popularity can be attributed to the Chevy Blazer’s sporty design. With a high waistline, low roofline, narrow greenhouse and sporty front and rear fasciae, the Blazer has been affectionately referred to as the Camaro of crossovers. It even carries this design philosophy over into the cabin, where the Blazer implements more Camaro-inspired styling elements, such as circular HVAC vents and available red contrasting stitching and trim.
The GM Design team recently shared an early sketch for the Chevy Blazer on its Instagram page, giving us a better idea of how the crossover’s geometric styling evolved. The sketch was completed by GM lead exterior designer Brian Malczewski in 2015 and shows an early draft of the Blazer’s unique silhouette and front fascia design. Despite being an early draft, many aspects of this concept made it to the production vehicle, like the large grille, narrow LED headlights, rearward sloping roofline and pointed taillights.
In a separate post on his own Instagram page, Malczewski revealed that this was one of the “main theme sketches for the Blazer” during its conception in 2015. He also said that he “wasn’t the biggest fan,” of the name choice for the Blazer at first, but he still had a lot of fun designing it. He also said that he enjoys seeing all the sporty Blazer RS models driving around on public roads today, which stay true to his initial concept sketches with their contrasting exterior trim and large alloy wheels.