Two months after launching the updated 2021 Chevrolet Cruze in South America, General Motors just surpassed 150,000 manufactured units of the compact car at the Alvear plant in Argentina – the only country in the world where the vehicle is still made. Since the beginning of its local assembly in 2016, the Chevrolet Cruze has been well received and is currently the best-selling model in its segment in the Argentine market.
It is worth noting that since March 2019, exactly two years ago, the Alvear plant has been the only facility that manufactures the second-generation Chevrolet Cruze worldwide. The model was discontinued due to its poor sales performance in China and fell victim to the abrupt halt of vehicle manufacturing at the North American plants of GM Lordstown (Ohio) and GM Ramos Arizpe (Mexico).
“It is a great pride for us to achieve this manufacturing volume of a model that continues to be the most technologically advanced sedan manufactured in Argentina,” said Vice President of GM Argentina, Uruguay and Paraguay, Federico Ovejero, in a statement. “The Cruze has become a Chevrolet benchmark in our country and in the region, as a result of our commitment to the quality of manufacturing that exists in our factory,” he added.
The 150,000th unit of the Chevrolet Cruze manufactured at the Alvear plant, which rolled off the production line last Friday, March 26th, is a Premier sedan painted in white that will be destined for Brazil – which has been Cruze’s main market in recent years. The Argentine plant also manufactures the five-door hatchback version for the South American market.
Since the beginning of its manufacture in Argentina during the second quarter of 2016, the second-generation Chevrolet Cruze has seen its sales and recognition grow in all South American countries. While manufacturing and sales volumes are relatively low, the Cruze has done much to enhance Chevrolet’s brand image in the region by positioning itself from the outset as one of the most high-tech vehicles on the market.
The 2021 Chevrolet Cruze is available in most South American countries with three trim levels (LT, LTZ and Premier) and in two body styles (five-door hatch and four-door sedan). The main novelty of the 2021 model year was the relaunch of the mid-range LTZ version that adopts a more sporty appearance and is positioned in the price bracket most sought after by C-segment customers.