CarGurus recently published the findings from its Electric Vehicle Sentiment survey, which asked 1,097 automobile owners in the U.S. about their attitudes toward electric vehicles and certain new EV makes and models. The survey included a question that asked consumers if they would genuinely consider purchasing any of the following future electric pickup truck models:
- GMC Hummer EV
- Tesla Cybertruck
- Ford F-150 EV
Only 16 percent of survey participants said they would consider buying the GMC Hummer EV, while 31 percent said they would consider the Tesla Cybertruck. The Ford F-150 EV fared better than the GMC Hummer EV, with 28 percent of participants saying they would consider the Blue Oval’s upcoming electric pickup offering.
The Tesla Cybertruck is also the most popular electric pickup truck among those who are most likely to purchase an EV as their next vehicle, CarGurus says. Among those who plan to own an EV within the decade, 40 percent are interested in a Tesla Cybertruck, while 32 percent are interested in a Ford F–150 EV and 17 percent in a GMC Hummer EV.
While brand perception and marketing likely play a major role in this survey result, it’s worth noting that the GMC Hummer EV is the most expensive pickup truck of the three. The Hummer EV Edition 1 model that will launch later this year starts at $112,995, while the tri-motor EV3X will cost $99,995. The dual-motor EV2X and EV2 models will start at $89,995 and $79,995, respectively, but are not slated to arrive until spring 2023 and spring 2024. The Tesla Cybertruck, by comparison, is said to start at $39,900 for the single-motor rear-wheel-drive model, while the dual-motor model will start at $49,900 and the range-topping tri-motor will start at $69,900.
It’s worth noting that GM is currently working to develop an electric version of its Chevy Silverado pickup, which will be a more cost-effective alternative to the GMC Hummer EV and likely a more direct comparison for the Cybertruck and Ford F-150 EV.