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Chevy Trailblazer Sales Jump To Second Place In Segment During Q1 2021

Chevy Trailblazer sales increased in United States and South Korea during Q1 2021. Additionally, Trailblazer recorded 2,181 deliveries in Canada during the same time frame.

Chevrolet Trailblazer Sales - Q1 2021 - United States

In the United States, Chevrolet Trailblazer deliveries totaled 25,024 units in Q1 2021, an increase of about 834,033 percent compared to 3 units sold in Q1 2020.
MODEL Q1 2021 / Q1 2020 Q1 2021 Q1 2020
TRAILBLAZER +834,033.00% 25,024 3

Chevrolet Trailblazer Sales - Q1 2021 - Canada

In Canada, Chevrolet Trailblazer deliveries totaled 2,181 units in Q1 2021.
MODEL Q1 2021 / Q1 2020 Q1 2021 Q1 2020
TRAILBLAZER * 2,181 *

Chevrolet Trailblazer Sales - Q1 2021 - South Korea

In South Korea, Chevrolet Trailblazer deliveries totaled 4,604 units in Q1 2021, an increase of about 21 percent compared to 3,795 units sold in Q1 2020.
MODEL Q1 2021 / Q1 2020 Q1 2021 Q1 2020
TRAILBLAZER +21.32% 4,604 3,795

Competitive Sales Comparison (USA)

Chevy Trailblazer sales performance during the first quarter of 2021 places the crossover in second place in its segment by cumulative sales volume. In other words, it was outsold by only one model while outselling 17 others. The performance nets the Trailblazer a nine percent share of the segment.

Sales Numbers - Mainstream Subcompact Crossovers - Q1 2021 - United States

MODEL Q1 21 / Q1 20 Q1 21 Q1 20 Q1 21 SHARE Q1 20 SHARE
HONDA HR-V +34.83% 26,175 19,414 10% 9%
CHEVROLET TRAILBLAZER +834,033.00% 25,024 3 9% 0%
NISSAN KICKS +74.82% 24,421 13,969 9% 7%
HYUNDAI KONA +49.00% 22,610 15,174 8% 7%
JEEP COMPASS -33.07% 19,959 29,820 7% 14%
BUICK ENCORE GX +608.77% 18,435 2,601 7% 1%
KIA SOUL +2.86% 17,191 16,713 6% 8%
CHEVROLET TRAX -39.97% 16,955 28,242 6% 13%
KIA SELTOS +232.26% 16,786 5,052 6% 2%
JEEP RENEGADE +12.94% 15,997 14,164 6% 7%
MITSUBISHI OUTLANDER SPORT +22.10% 15,356 12,577 6% 6%
MAZDA CX-30 +74.43% 14,589 8,364 5% 4%
FORD ECOSPORT -0.35% 12,878 12,923 5% 6%
TOYOTA C-HR +0.28% 10,401 10,372 4% 5%
BUICK ENCORE -56.25% 6,229 14,238 2% 7%
HYUNDAI VENUE +82.69% 5,784 3,166 2% 1%
KIA NIRO -13.35% 4,311 4,975 2% 2%
MAZDA CX-3 -40.71% 1,513 2,552 1% 1%
FIAT 500X -6.36% 265 283 0% 0%
TOTAL +28.09% 274,879 214,602

The four GM vehicles in the space – the Chevrolet Trax and Buick Encore, as well as their all-new cousins, the Chevrolet Trailblazer and Buick Encore GX – accounted for a cumulative 66,643 deliveries. By comparison, Stellantis’ three rivals – the Jeep Compass, Jeep Renegade and Fiat 500X – accounted for 36,221 deliveries. Meanwhile, Hyundai (Kona and Venue) and Kia (Seltos, Niro, Soul) saw 66,682 deliveries. The figures give GM 24 percent of the segment, equal to 24 percent for Hyundai-Kia and 13 percent for Stellantis (previously Fiat Chrysler Automobiles).

However, a strong argument can be made that the Kia Soul is not part of the segment in question, but is rather in a segment below based on its size and price point. Removing the Soul from the Hyundai-Kia results nets 49,491 deliveries for an 18 percent share.

The mainstream subcompact crossover segment expanded 28 percent to 274,879 units during Q1 2021.

Sales Breakouts By Automaker

Sales Numbers - GM Mainstream Subcompact Crossovers - Q1 2021 - USA

MODEL Q1 21 / Q1 20 Q1 21 Q1 20
CHEVROLET TRAX -39.97% 16,955 28,242
CHEVROLET TRAILBLAZER +834,033.00% 25,024 3
BUICK ENCORE -56.25% 6,229 14,238
BUICK ENCORE GX +608.77% 18,435 2,601
TOTAL +47.82% 66,643 45,084

Sales Numbers - Stellantis Mainstream Subcompact Crossovers - Q1 2021 - USA

MODEL Q1 21 / Q1 20 Q1 21 Q1 20
JEEP COMPASS -33.07% 19,959 29,820
JEEP RENEGADE +12.94% 15,997 14,164
FIAT 500X -6.36% 265 283
TOTAL -18.18% 36,221 44,267

Sales Numbers - Hyundai - Kia Mainstream Subcompact Crossovers (With Soul) - Q1 2021 - USA

MODEL Q1 21 / Q1 20 Q1 21 Q1 20
KIA SOUL +2.86% 17,191 16,713
KIA SELTOS +232.26% 16,786 5,052
KIA NIRO -13.35% 4,311 4,975
HYUNDAI KONA +49.00% 22,610 15,174
HYUNDAI VENUE +82.69% 5,784 3,166
TOTAL +47.92% 66,682 45,080

Sales Numbers - Hyundai - Kia Mainstream Subcompact Crossovers (Without Soul) - Q1 2021 - USA

MODEL Q1 21 / Q1 20 Q1 21 Q1 20
KIA SELTOS +232.26% 16,786 5,052
KIA NIRO -13.35% 4,311 4,975
HYUNDAI KONA +49.00% 22,610 15,174
HYUNDAI VENUE +82.69% 5,784 3,166
TOTAL +74.47% 49,491 28,367

The GM Authority Take

After placing toward the bottom of the pack in Q3, Chevy Trailblazer sales took a leap in Q4, becoming the fifth-best-selling model in the segment despite also being the newest, while also facing internal competition from the more affordable Chevy Trax. The Trailblazer continued to climb in Q1 2021, taking second place in the segment.

We attribute the jump in Q1 to better availability of the vehicle at the dealer level, though inventory has not yet reached optimal levels.

Going forward, we expect Trailblazer sales and market share to continue growing, especially in the near-term future as inventory begins to further improve during 2021 and beyond. Assuming that supply can keep up with demand, we expect the Trailblazer to continue to hold one of the top-selling spots in the segment.

About The Numbers

  • All percent change figures compared to Chevrolet Trailblazer sales in Q1 2020, unless noted otherwise
  • In the United States, there were 74 selling days for Q1 2021 and 76 selling days for Q1 2020
  • South Korea sales figures reflect actual vehicle registrations rather than wholesales
  • China sales figures represent retail deliveries and not wholesales
GM Q1 2021 sales reports:
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Francisco Cruz: A life-long learner who prefers to use cars as vehicles.

View Comments (9)

  • (Drinks water, clears throat)...La Kia is better......😉

    Notice Trax and TB is cleaning up..

    • Genuinely surprised with how well GM is selling. Especially since the Trailblazer is brand new, I can see it easily taking number 1 later this year if it continues this trajectory

  • I didn’t know they sold them in this country. Never seen one on the road. But since all the crossovers blend in I’m sure I never took notice.

  • Can't believe how close Chevrolet is to Honda in the segment. Am suprised Renegade and CX 30 (my favorite) are so weak.
    GM dominates because Buick can contribute. GM needs more Buicks (like Hyundai has Kia) in more segments that can compete

    • Normally, the Honda is a distant also-ran. I believe Q1 2021 is an anomaly as it relates to Honda. The same goes for Jeep Compass - it's typically among the top three, but supply issues might have been in play during Q1.