Chevy Malibu sales decreased in all markets tracked by GM Authority during the first quarter of 2021, including the United States, Canada, and South Korea.
Chevrolet Malibu Sales - Q1 2021 - United States
In the United States, Chevrolet Malibu deliveries totaled 26,987 units in Q1 2021, a decrease of about 24 percent compared to 35,283 units sold in Q1 2020.| MODEL | Q1 2021 / Q1 2020 | Q1 2021 | Q1 2020 |
|---|---|---|---|
| MALIBU | -23.51% | 26,987 | 35,283 |
Chevrolet Malibu Sales - Q1 2021 - Canada
In Canada, Chevrolet Malibu deliveries totaled 754 units in Q1 2021, a decrease of about 7 percent compared to 811 units sold in Q1 2020.| MODEL | Q1 2021 / Q1 2020 | Q1 2021 | Q1 2020 |
|---|---|---|---|
| MALIBU | -7.03% | 754 | 811 |
Chevrolet Malibu Sales - Q1 2021 - South Korea
In South Korea, Chevrolet Malibu deliveries totaled 887 units in Q1 2021, a decrease of about 27 percent compared to 1,209 units sold in Q1 2020.| MODEL | Q1 2021 / Q1 2020 | Q1 2021 | Q1 2020 |
|---|---|---|---|
| MALIBU | -26.63% | 887 | 1,209 |
Competitive Sales Comparison (USA)
Chevy Malibu sales performance kept the model in fourth place out of a total of 12 rivals during Q1 2021. The midsize Chevrolet sedan was outsold by the Toyota Camry in first place, Honda Accord in second, and the Nissan Altima in third. Placing fourth, the Malibu outsold the all-new Hyundai Sonata and Kia K5 (and its predecessor, the Optima), the recently-discontinued Ford Fusion (see Ford Fusion sales), Subaru Legacy, Volkswagen Passat (see VW Passat sales), Mazda6 (see Mazda6 sales), and the Chrysler 200.
Sales Numbers - Midsize Mainstream Sedans - Q1 2021 - United States
| MODEL | Q1 21 / Q1 20 | Q1 21 | Q1 20 | Q1 21 SHARE | Q1 20 SHARE |
|---|---|---|---|---|---|
| TOYOTA CAMRY | +1.25% | 78,151 | 77,188 | 32% | 26% |
| HONDA ACCORD | -1.13% | 46,591 | 47,125 | 19% | 16% |
| NISSAN ALTIMA | -32.38% | 32,017 | 47,347 | 13% | 16% |
| CHEVROLET MALIBU | -23.51% | 26,987 | 35,283 | 11% | 12% |
| HYUNDAI SONATA | +31.76% | 20,557 | 15,602 | 8% | 5% |
| KIA K5 | * | 20,378 | * | 8% | 0% |
| KIA OPTIMA | -99.92% | 16 | 20,345 | 0% | 7% |
| FORD FUSION | -78.64% | 7,889 | 36,937 | 3% | 12% |
| SUBARU LEGACY | -3.52% | 6,305 | 6,535 | 3% | 2% |
| VOLKSWAGEN PASSAT | -24.18% | 4,535 | 5,981 | 2% | 2% |
| MAZDA MAZDA6 | -4.90% | 4,285 | 4,506 | 2% | 2% |
| CHRYSLER 200 | -67.00% | 1 | 3 | 0% | 0% |
| TOTAL | -16.55% | 247,712 | 296,852 |
From a segment share standpoint, the Camry led the segment with a dominant 32 percent, up six percentage points year-over-year. The Accord took 19 percent, up 3 percentage points, while the Altima had 13 percent, down 3 percentage points. The Malibu accounted for 11 percent share, down one percentage point. All other rivals held an 8 percent or less share.
The midsize mainstream sedan segment contracted nearly 17 percent to 247,712 units in Q1 2021, meaning that Malibu sales fell faster than the segment average.
The GM Authority Take
After being the fifth-best-selling model in its segment during Q3 2020, the Malibu moved up one spot in the rankings during the fourth quarter of 2020, holding on to its position in Q1 2021.
We attribute the Malibu’s stable position in the sales rankings to the discontinuation of the Ford Fusion, which has historically outsold the Malibu. But despite achieving a higher spot in the sales charts, the Malibu underperformed the segment, with sales lagging the segment average as newer rivals from Hyundai and Kia land on scene.
It’s worth noting that the the Malibu is currently the only Chevrolet sedan offered in the United States. Other Chevy sedans like the Cruze, Impala, and Sonic have been discontinued. For its part, the Malibu is expected to be sunset at the end of its lifecycle around 2024.
About The Numbers
- All percent change figures compared to Chevrolet Malibu sales in Q1 2020, except if noted
- In the United States, there were 74 selling days for Q1 2021 and 76 selling days for Q1 2020
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
- China sales figures represent retail deliveries and not wholesales
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Malibu News
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Comments
Malibu refuses to die, What GM did is a terrible crime against this handsome icon.
The few things that really jump out at me: First, I recall the days when the biggest names in this segment would sell that many a month and not the quarter. Things are changing. Second, I still feel the now dead Ford Fusion is one of the best in this segment. With it being killed off, they still outsold the Legacy, Passat and Mazda 6. Funny thing is that of all those cars, my top four would be the Fusion, Mazda 6 and then Malibu and K5. Our poor Mazda 6 just doesn’t have a chance.
The Fusion nameplate continues on an Outback wannabe soon. Would be exciting to see a Ford sedan again.
I hope GM sticks with the Malibu until a next gen electric powered vehicle replaces it. An attractive dynamically restyled Malibu on the current platform should usher out the marque and make way for its replacement.
I agree. The current Malibu quote honestly just appears to be very feminine. Not very masculine, or aggressive in any way or means.
No, only if were talking the from facada. In general this Malibu looks premium much like the 2008 Bob Lutz generation did. I think, aside from Accord and now K5, that Malibu wins in the classic good looks department far ahead of Toyota.
I drove most of the midsizers on rental. For drive Maliby and Chrysler 200 were most relaxing on a highway. The Mazda6 mah be more engaging but that isn’t always what you need driving hundreds of miles.
I just don’t think there’s any getting around the whole “sedan” thing. I used to be one of those “what’s the big deal with SUVs” people, but truthfully, why would anyone want a sedan if an SUV is available to them? Even a general, FWD crossover at least has the extra height and space and road presence to recommend it. The Malibu doesn’t even offer AWD to help offset its capability image issues. I’d consider a Kia K5 or even a Camry before a Malibu just because I live with some snow, and they can be had with AWD… and I still wouldn’t want any of them over an Equinox or a Ford Escape. Right now, it’s just another car. A decent one, but it’s just not going to be as cool or as practical, so why get it? If you have money for a Malibu, you probably have money for something with more.
And I still can’t figure out why anyone would want a bulky SUV that lacks refinement, has horrible cornering, body roll and screams utilitarian family hauler. Nothing screams suburban megachurch burnout louder than a CUV.
Give me a sedan anyday–CT-4, Accord or even Malibu will do! I like taking exit ramps fast and the sporty feel of riding low to the ground. You really can’t transport much with vehicles like Equinox so if that’s your goal get a truck or at least a vehicle like Pacifica with cargo room.
Wow, the midsize sedan segment is on a run rate of under 1million per year. Will it ever get down to under 300,000 per year like minivans? For close to 20 years I have wondered why anyone would buy a midsized sedan over a compact SUV, but even I didn’t foresee midsize sedans going the way of the minivan. I remember first driving and living with my wife’s 2002 VUE and thinking why in the world would anyone buy a midsize sedan instead of this? The compact SUV’s versatility and image killed the midsize sedan.
I drive a 2017 Malibu LS. Throw some 20s and tint on it to garner compliments. My one complaint remains the ‘auto-stop’ feature. I’m talking red flag /deal breaker… it’s that bad.
Agreed! With the death of Regal (Insignia) I’m mostly drawn to Honda and Acura sedans in part because of start/stop.
They look sharp on the road, give a somewhat sporty drive, and don’t attract the wrong kind of attention like a Charger.
Wish GM would make an effort with Malibu. It would have made sence to reskin Impala for North America and just sell it at a midsized price point in an bid to gobble up market share. The guts we already paid for and this would have at least cut into Nissan market share.
GM cars seem to better made and more popular than their dreadful SUVs and trucks.