GM’s bread-and-butter Chevrolet brand saw a significant improvement in sales performance in Colombia during March. The Bow Tie brand, which has led the Colombian auto market for 32 consecutive years until 2018, saw sales jump an impressive 130 percent, making it better positioned to eventually retake the top spot in the South American country.
The Colombian automotive market saw an outstanding recovery in March, growing 86.6 percent and reaching a total of 22,904 sales. Not only does this performance represent a notable improvement compared to the same month in 2020 when difficulties created by the COVID-19 pandemic began, but it also represents an uptick compared to pre-pandemic figures.
Specifically, Chevrolet sold 3,901 vehicles last month in the Colombian market, which represents an increase of 130.4 percent compared to March 2020 and a 17 percent market share for the only GM brand in the South American country. Although this result was not enough to recover the first place sales crown, Chevy closed the gap with Renault, which still led the market with 4,269 vehicle sales.
“In the month of March, we have seen the recovery of the automotive market in Colombia and, of course, excellent results for General Motors with really amazing numbers in the entry vehicle segment and in buses and trucks,” said the Commercial Director of GM Colombia, Raul Mier, in a statement (translated by GM Authority from Spanish). “For us, it is very gratifying to close the first quarter with an 18.4 percent market share, showing growth compared to the same period in 2020,” he affirmed.
Chevrolet’s gains in Colombia were driven by small cars. In fact, in March the brand regained first place in the A segment with 33.7 percent market share, thanks to the Chevrolet Beat sedan. With 718 sales, the model posted its best sales result since February 2020. This added to the leadership of the Chevrolet Onix, which remains the best-selling vehicle in the B segment.
This major improvement fuels Chevrolet’s efforts to regain the top spot in the Colombian automotive market, which it lost in 2019 due to an aging portfolio of locally-assembled vehicles at the GM Colombia Colmotores plant. The company hopes to regain the sales crown in the country by satisfying strong interest and demand for both the Onix and the new Chevrolet Tracker.