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Chevrolet Brazil Sales Decrease 9 Percent In March 2021

Chevrolet Brazil sales decreased 9 percent to 23,239 units in March 2021. The figures rank GM as the third largest car manufacturer in the country and Chevrolet as third best-selling automobile brand, behind Fiat and Volkswagen.

Individual model sales performance was as follows:

During the first three months of the 2021 calendar year, Chevrolet Brazil sales decreased 21 percent to 74,813 units.

Sales Results - March 2021 - Brazil - Chevrolet

MODELMAR 2021 / MAR 2020MARCH 2021MARCH 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
BOLT EV-97.73% 144-68.75%15 48
CAMARO0.00% 33+100.00%20 10
CRUZE-37.79% 512823-72.30%1,324 4,779
MONTANA-58.26% 331793-43.37%743 1,312
ONIX-28.35% 13,38318,677-33.20%47,849 71,635
PRISMA-92.98% 457-98.58%12 848
S10-10.94% 1,4091,582-4.06%5,531 5,765
SPIN-19.00% 1,0321,274-42.32%2,531 4,388
TRACKER+236.13% 6,4101,907+281.93%16,045 4,201
TRAILBLAZER+39.00% 139100+75.00%658 376
CHEVROLET TOTAL-8.87% 23,23925,501-21.02%74,813 94,725

The GM Authority Take

Chevrolet Brazil sales posted yet another decline in March, becoming the 12th consecutive month of decreases for the the Bow Tie brand in the Brazilian market. The performance further deepens Chevrolet‘s negative performance in Brazil, once again falling to third place among the best-selling auto brands in the South American country, after Fiat and Volkswagen, which have led the local sales charts for the second month in a row.

The primary reason for Chevy’s poor commercial performance during the first quarter of the year in Brazil is the idling of local production of the Chevrolet Onix, which has accumulated more than five years as the best-selling vehicle in the country and throughout Latin America. Last month, GM Authority reported that General Motors has halted production of the Onix until June due to a lack of components needed to manufacture it, itself caused by the ongoing semiconductor shortage that’s been impacting industries globally.

By contrast, the new Chevrolet Tracker again posted a large triple-digit increase to 6,410 units sold, becoming Brazil’s best-selling utility in March. The subcompact crossover continues to be in high demand in the Brazilian market. It recently received several updates for the 2022 model year.

Similarly, the TrailBlazer SUV once again accompanied it as the only two Chevy models that managed to post year-over-year increases in sales volume.

About The Numbers

Further Reading & Sales Reporting

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Deivis Centeno: Deivis is an engineer with a passion for cars and the global auto business. He is constantly investigating about GM's future products.

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