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Buick Envision Sales Place Third In Segment During Q1 2021

Buick Envision sales increased in the United States, Canada, and Mexico during the first quarter of 2021.

Buick Envision Sales - Q1 2021 - United States

In the United States, Buick Envision deliveries totaled 10,476 units in Q1 2021, an increase of about 51 percent compared to 6,932 units sold in Q1 2020.
MODEL Q1 2021 / Q1 2020 Q1 2021 Q1 2020
ENVISION +51.12% 10,476 6,932

Buick Envision Sales - Q1 2021 - Canada

In Canada, Buick Envision deliveries totaled 585 units in Q1 2021, an increase of about 39 percent compared to 422 units sold in Q1 2020.
MODEL Q1 2021 / Q1 2020 Q1 2021 Q1 2020
ENVISION +38.62% 585 422

Buick Envision Sales - Q1 2021 - Mexico

In Mexico, Buick Envision deliveries totaled 99 units in Q1 2021, an increase of about 191 percent compared to 34 units sold in Q1 2020.
MODEL Q1 2021 / Q1 2020 Q1 2021 Q1 2020
ENVISION +191.18% 99 34

Competitive Sales Comparison (USA)

Buick Envision sales during the first quarter of 2021 bump the model up to third place in its competitive set in terms of overall sales volume. The segment was led by the Lexus NX in first with 14,462 deliveries followed by the Acura RDX in second with 11,612 deliveries. The Envision outsold the remainder of the segment including the Audi Q3 in fourth, Lincoln Corsair (see running Lincoln Corsair sales) in fifth, the Mercedes-Benz GLB-Class in sixth, Volvo XC40 in seventh, and the Envision’s corporate cousin and E2 platform mate – the Cadillac XT4 (see running Cadillac XT4 sales) in eighth. The Mercedes-Benz GLA-Class, BMW X1 and X2, and the discontinued Infiniti QX30 bring up the end of the pack.

Sales Numbers - Luxury C-Segment Crossovers - Q1 2021 - United States

MODEL Q1 21 / Q1 20 Q1 21 Q1 20 Q1 21 SHARE Q1 20 SHARE
LEXUS NX +27.88% 14,462 11,309 18% 17%
ACURA RDX +4.12% 11,612 11,153 14% 17%
BUICK ENVISION +51.12% 10,476 6,932 13% 10%
AUDI Q3 +54.34% 8,575 5,556 11% 8%
LINCOLN CORSAIR +25.47% 7,114 5,670 9% 9%
MERCEDES-BENZ GLB-CLASS +46.91% 7,081 4,820 9% 7%
VOLVO XC40 +46.20% 5,804 3,970 7% 6%
CADILLAC XT4 +5.66% 5,454 5,162 7% 8%
MERCEDES-BENZ GLA-CLASS +8.19% 5,376 4,969 7% 8%
BMW X1 -3.99% 3,968 4,133 5% 6%
BMW X2 -41.51% 1,337 2,286 2% 3%
INFINITI QX30 -99.12% 1 112 0% 0%
TOTAL +22.99% 81,260 66,072

From a segment share standpoint, Lexus NX controlled 18 percent, followed by Acura RDX and Buick Envision at 14 and 13 percent each, respectively. The Audi Q3 accounted for an 11 percent share. All other contenders each accounted for 9 percent share or less.

Sales Numbers - GM Luxury C-Segment Crossovers - Q1 2021 - United States

MODEL Q1 21 / Q1 20 Q1 21 Q1 20
BUICK ENVISION +51.12% 10,476 6,932
CADILLAC XT4 +5.66% 5,454 5,162
TOTAL +31.72% 15,930 12,094

It’s worth noting that combining the Cadillac XT4 with the Buick Envision gives GM a combined 15,930 deliveries for a segment share of 20 percent, which is ahead of the 18 percent held by Acura.

Sales Numbers - MBZ Luxury C-Segment Crossovers - Q1 2021 - United States

MODEL Q1 21 / Q1 20 Q1 21 Q1 20
MERCEDES-BENZ GLA-CLASS +8.19% 5,376 4,969
MERCEDES-BENZ GLB-CLASS +46.91% 7,081 4,820
TOTAL +27.25% 12,457 9,789

Combining the two Mercedes-Benz offerings yields the German automaker a 12,457 sales, good enough for 15 percent segment share.

Sales Numbers - BMW Luxury C-Segment Crossovers - Q1 2021 - United States

MODEL Q1 21 / Q1 20 Q1 21 Q1 20
BMW X1 -3.99% 3,968 4,133
BMW X2 -41.51% 1,337 2,286
TOTAL -17.35% 5,305 6,419

Additionally, combining the two BMW offerings nets 5,305 sales, good enough for 6.5 percent segment share.

The luxury C-crossover segment expanded nearly 23 percent to 81,260 units in Q1 2021, meaning that Envision sales significantly outperformed the segment.

The GM Authority Take

The Envision’s 51 percent growth in Q1 2021 followed a 1 percent increase in Q4 2020, a 44 percent rebound in Q3 2020, a 14 percent decline in Q2 2020, and a 9 percent drop in Q1 2020.

Notably, the Envision was completely overhauled for the 2021 model year. Moving to the GM E2 platform shared with the Cadillac XT4, the new model is currently undergoing launch.

Meanwhile, the current, first-gen model is being discontinued in North America. In China, the current Envision will remain on sale as the Envision, while the all-new, second-gen model is sold as the Envision S.

All-new, 2021 Buick Envision will launch in early 2021

All-new, 2021 Buick Envision will launch in early 2021

We posit that the significant increase in Envision deliveries during Q1 2021 was the result of the following two factors:

  1. Strong interest in the all-new, 2021 Envision, and
  2. Run-out of remaining last-generation Envision

We expect the all-new 2021 Buick Envision to perform significantly better in the segment than the current model as long as inventory/supply remains stabile.

About The Numbers

  • All percent change figures compared to Buick Envision sales in Q1 2020, unless noted otherwise
  • In the United States, there were 74 selling days in Q1 2021 and 76 selling days in Q1 2021
GM Q1 2021 sales reports:

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Comments

  1. Good! I am not an SUV guy, but I do like the styling and I’m glad they’re doing pretty good.

    Reply
  2. Seriously who is buying the NX? That thing is ancient and not competitive. Gotta be buying on badge alone. Still believe Buick should be using more premium parts to better compete with Lexus and Acura.

    Reply
  3. Do buyers even know this thing is made in China?
    Or a better question, do they even care?

    This is exactly why we can’t have more products made in the U.S. Too many Americans don’t care about supporting their own country.

    Reply
    1. Blame the UAW….

      Reply
  4. BUILD IT IN THE U.S.A.

    Reply
    1. I’m all for building in the USA, but how can they do it competitively? Is it mandatory for the UAW to be involved? Can a deal be struck in some state to offer a good wage but still can sell the car in the US and make a profit? I am unsure if the Union is automatically involved.
      If so, I’ll buy one.

      Reply
  5. Build a nice looking and well designed vehicle, and people will buy it. I’m not going to jump on the “made in China” thing like so many others, because I understand the global aspect of this business. However, I do prefer products produced/assembled in the USA. So just think if this Envision was assembled next to the XT4? Bet sales would be higher yet.

    Reply
  6. What kind of reporting is this? When combined with? So Cadillac and Buick are the same brand now? Or are you laboring under the impression that Buick sales would go to Cadillac and the converse if one of these brands was terminated? I think not. That’s not to say the Envision is not a nice product, it is. However when I learned it was made in China, I purchased the Corsair. I’m not dogmatic but during this pandemic with so many hurting, it just made more sense to keep the dollars at home.

    Reply
  7. Corsair I believe is made in Mexico?

    Reply
  8. I was planning on buying one,research found it is made in China. Designed in the US. Built in China. Owned a 2 buicks in the past,never again.

    Reply

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