The 2023 Cadillac Lyriq will utilize Cadillac’s new torque-based badging and will introduce a new ‘E’ designation to the badge to signal its battery-electric powertrain, as reported by our sister publication, Cadillac Society.
Cadillac introduced the torque-based badges a couple of years back and as of 2020, all of the automaker’s products utilize the naming scheme. The torque-based badges use the powertrain’s torque rating as measured in newton-meters, rounded up to the nearest 50.
The first units of the Cadillac Lyriq feature a single rear-mounted electric motor producing 325 pound-feet of torque – equivalent to 441 newton meters. Cadillac’s naming scheme rounds up to the nearest 50, hence the ‘450’ badge. Meanwhile, the ‘E’ signifies the vehicle’s battery-electric powertrain. Similarly, Cadillac vehicles with turbocharged internal combustion engines add a ‘T’ suffix onto the number to signify the presence of a turbocharged engine, while the ‘D’ suffix indicates a diesel engine.
It’s not surprising to see Cadillac apply the torque-based badges to its EVs, as the looming introduction of battery-powered vehicles was the entire reason the automaker introduced it to begin with. Torque ratings can be applied to both electric motors and internal combustion engines, so these badges are indicative of a Cadillac vehicle’s performance level whether it has an electric motor or an internal combustion engine.
Previously, Cadillac vehicles were identified with engine displacement numbers. For example, 3.6, 2.0T, or 3.0TT, with the “T” and “TT” denoting the aspiration type (turbocharged and twin-turbocharged, respectively). Electric motors cannot be measured in displacement, so the switch to torque-based badges will allow Cadillac to have a uniform badging strategy across its entire model lineup while it produces both ICE vehicles and EVs.
Cadillac will eventually produce only electric vehicles, so this new badging strategy is likely here to stay for the foreseeable future. That means you can expect future electric Cadillac product, like the Celestiq flagship sedan, to feature these torque-based badges as well,