In the world of high-end luxury, owning the right accessories is critical. It’s about more than just having the right car – you also have to have the right jacket, the right shoes, and yes, the right watch as well. Several other high-end carmakers are already in on the branded watch game, but as it turns out, Cadillac currently is not. The question – should there be an official Cadillac watch line?
It’s an interesting question. After all, loyal customers can accessorize with a variety of branded gear through the Cadillac Collection, including shirts, active wear, hats, mugs, pens, golf bags, an umbrella, and a whole lot more. Furthermore, Cadillac has offered high-end watches in the past, so why is an official Cadillac watch line missing today?
Several European brands are already in on the watch game. Bentley, for example, partnered with Breitling to offer a branded line of watches, including the outrageous Premier B01 Chronograph 42 Bentley Centenary Limited Edition, priced at an eye-widening $28,000. Unsurprisingly, Ferrari offers a line of watches as well, partnering with Movado Group for pieces ranging between $200 and $2,495. Meanwhile, Porsche created its own watch subsidiary, Porsche Design Timepieces, back in 2014.
So what would an official Cadillac watch look like now?
Well, such a thing would likely be licensed by a third party, which means a watch company would take an existing design, throw the Cadillac logo on it, and be done with it. The better solution, however, would be something more in-depth, possibly via a collaboration between an existing watchmaker and Cadillac designers to create something special and unique – exactly the kind of product that high-end luxury seekers are looking for.
Cadillac certainly has the right products to accessorize an official watch line. The iconic Cadillac Escalade certainly comes to mind, as does the upcoming Cadillac Celestiq, a hand-built flagship sedan tipped to price out at around $200,000. In that price range, a high-end custom watch seems like a no-brainer.
Granted, there’s something to be said about a mechanical timepiece accessorizing the all-electric tech fest that is the Celestiq, but that’s a topic for another day.
Either way, we want to know – what do you think, dear reader? Should Cadillac offer an official branded watch line? Let us know by voting in the poll below, and make sure to subscribe to GM Authority for more Cadillac news and around-the-clock GM news coverage.
Comments
Yes, with the electrics Cadillac is back in the unique coach building business. Kick it off with $1k + watches..
Build a product that earns a reputation thus earning a desirable brand worth caring about.
Like what?, more fwd Midwestern junk that got Caddy in trouble?.. Sorry fellas, Caddy don’t need to wait any longer with 6 figure vehicles
No, like building a real car that is a Mercedes equivalent or better. Their products haven’t earned the respect of the market and are over priced.
What truck Mercedes makes that matches a GM pickup pound per pound?, we can play this all day. In the end your criticism doesn’t dull the fact of high dollar accessories associates with a luxury brand and “starting over ” with 120 years under Cadillac’s belt doesn’t need to apply.
We are talking about Cadillac not GM and their trucks. Mercedes makes the Unimog by the way and over the road trucks. World Class! I think they know how to make trucks. Cadillac is not Mercedes and they’ve blown their brand equity of what they used to be. They are starting from scratch. Nobody under 40 cares or knows Cadillac’s former history. These folks by the way are who Cadillac is trying to sell their SUV’s to.
No, Benz make world junk, nobody here cares about the Unimog . I’m taking about Cadillac is back in the business of selling expensive vehicles, they don’t need to prove anything to laid-off, rust-belt people who won’t buy nor can’t afford the 6 figure Cadillacs.
As said expensive accessories need to go along with the vehicles. I’m glad nobody in charge at VW said “we need reputation..” before Bugatti was reintroduced..
Well their line doesn’t consist of only expensive vehicles does it? They have entry level ct4 and xt4 cars. The market they need to prove to is their more expensive cars. They lag in sales on XT6. Your VW Bugatti statement is incoherent. The Bugatti customer doesn’t care about their parent as they are far away from each other as you making a logical point.
In the past, I would agree. This coming from the personal owner of: 07 Escalade EXT 15 Escalade Platinum, 18 CT6, and finally 2021 Sport Platinum.
The better half has had: 2007 BMW M5, 2011 S550, 2017 S63, and 2020 S63.
Relatives: too many Mercedes to count.
The 2021 Escalade Platinum rises to the appropriate level your referring too. Although no dealers are currently allowing test drives, I suggest you go take a look, and discover how things have changed.
What ? Timex hasn’t got one?
Let worry first about restoring Cadillacs image first before we try to sell a hard sell watch.
It will never be restored…..
Thank you, I was thinking the same thing.
WHY????
Luxury is about branded items. Its about building a brand. Lexus, Merc, BMW, etc. all have branded gear. Cadillac?
True, but you build the brand through your reputation not through gear. Making a watch is putting the cart before the horse. Make cars that are in demand, lead, create a reputation for quality and innovation that makes buyers believe that Cadillacs are genuine and the real deal. Selling a watch is putting perfume on a pig.
Rather than a Cadillac watch, GM should consider a boys and girls bike designed with the Silverado or Corvette in mind. My son (7-years old) loves to pretend his bike is a Corvette or Silverado. Kids love to pretend they are like their parents and nothing will set great memories and life long connection with a brand like a toy, especially a toy that promotes good health.
A Watch could be a good idea, but has already been done , Better than that how about a unlocked cell Phone , that would be all set up with the vehicle to include the GM apps like for the car maintenance and also Sirius XM .. food for thought
and be compatible with on board charging and also include maps etc , lets think of the future when it will be self driving vehicles with the supercruise , you could have the drivers preferences into that phone , I am just thinking outloud
And who would GM choose to partner up with? The soulless bureaucrats would choose a cheap chines made quartz something and charge a premium price. Result instant failure! Oh I forgot Cadillac buyers don’t care that there expensive watch has a cheap quartz movement and dont care if it mass produced in staggering quantities of low quality. To the GM masterminds a watch is a watch is a watch, all the same…
Lol many cheap, Middle Americans here. As said if you’re offering $100/200k products have the go-along gear for your ride or stuff that inspire people that “make it” will buy your $200k vehicles. The big luxury boys figure this out but GM is suddenly to good for this?..
Alex did this same story a few weeks ago.
I would have to say given the quality I am finding with my new XT6 , maybe best to focus on refining the vehicles and making them more special than a time piece. Especially given my Xt6 only has 4,000km on it and already has squeaky fans, vibrating door locks and lots of creeks. So double down on refinement then maybe can focus on fashion.
A watch would be a nice addition to my Cadillac Shirt, my Cadillac Pen and my Cadillac license plate frame. Which by the way, was a Birthday Present from Cadillac. I don’t know about other high end cars. Do they give you a Birthday Present? I definitely would by a Cadillac watch. As far as quality, my 2007 Cadillac STS still purrs like a kitten. Now I have the opportunity to buy a 2016 Cadillac CTS Luxury Collection. A CPO with much of the original warranty. I got a REALLY GREAT deal and I’m picking it up today. I’m surprised I got any sleep last night. I’m not rich by any means, but Cadillac made me an offer I could NOT refuse. And I’m on Social Security Disability. With no assets. Would Ferrari or Porsche take that into consideration, as Cadillac did for me. My Cadillac Dealership takes very well care of me.
Hey Dave…say hello to Tinkerbell for me
John Hall, I would like to know what you mean by that reply. Be honest and fess up.
The under 40 group don’t wear watches. They carry phones for that.
I have been using fitbit for 5 yr.
Really? Every under 40 I know sports a Submariner – counting the days until they can afford a daydate.. lol
Cadillac x Shinola
Do it.
You know what Shinola means, right? It would be a fitting marriage.
That’s an easy one. Should be a Hamilton. Or if they want to go upsacale Bulgari. Either would be an automatic. Bulgari bought the last production DTS
I HAVE A CADILLAC WATCH THAT I GOT AT MY CADILLAC DEALER YEARS AGO. THEY HAD SEVERAL STYLES.
I HAVE A CADILLAC WATCH THAT I GOT FROM MY CADILLAC DEALERSHIP YEARS AGO. THEY HAD SEVERAL MODELS.
Really, I agree with C8 R, let’s restore Cadillac image, strenthen its quality and marketing 1st before getting into wrist watches
Branded wearing apparel. Great idea. Then the carjackers can follow you to your car rather than waiting for you to drive by.
No Cadillac Watch—–Let Cadillac concentrate on continuing to improve Cadillac build quality—from the recently posted recalls there still is a an alarming ways to go. Let our owners exhibit their individual choice in purchasing this equally individual choice in timepieces——-
cadillac build a technically complex item like a watch?…probably have it made in China like the piece of crap cuescreen that failed after 50 000 km and costs $1500 to have your dealer repair, and that cadillac has not taken responsibility for nor acknowledged. Surely by now you are tired of being called a bunch low intelligent boobs or maybe you enjoy it.
I’m driving the 2023 CT5 after losing my beloved retirement 2020 CT5 to a flood. 21k miles and we still hadn’t broken each other in, yet.
I couldn’t imagine how they could have made her any better, but they did.
I’d proudly wear a Caddy watch, depending on where it’s made, of course.