In the world of high-end luxury, owning the right accessories is critical. It’s about more than just having the right car – you also have to have the right jacket, the right shoes, and yes, the right watch as well. Several other high-end carmakers are already in on the branded watch game, but as it turns out, Cadillac currently is not. The question – should there be an official Cadillac watch line?
It’s an interesting question. After all, loyal customers can accessorize with a variety of branded gear through the Cadillac Collection, including shirts, active wear, hats, mugs, pens, golf bags, an umbrella, and a whole lot more. Furthermore, Cadillac has offered high-end watches in the past, so why is an official Cadillac watch line missing today?
Several European brands are already in on the watch game. Bentley, for example, partnered with Breitling to offer a branded line of watches, including the outrageous Premier B01 Chronograph 42 Bentley Centenary Limited Edition, priced at an eye-widening $28,000. Unsurprisingly, Ferrari offers a line of watches as well, partnering with Movado Group for pieces ranging between $200 and $2,495. Meanwhile, Porsche created its own watch subsidiary, Porsche Design Timepieces, back in 2014.
So what would an official Cadillac watch look like now?
Well, such a thing would likely be licensed by a third party, which means a watch company would take an existing design, throw the Cadillac logo on it, and be done with it. The better solution, however, would be something more in-depth, possibly via a collaboration between an existing watchmaker and Cadillac designers to create something special and unique – exactly the kind of product that high-end luxury seekers are looking for.
Cadillac certainly has the right products to accessorize an official watch line. The iconic Cadillac Escalade certainly comes to mind, as does the upcoming Cadillac Celestiq, a hand-built flagship sedan tipped to price out at around $200,000. In that price range, a high-end custom watch seems like a no-brainer.
Granted, there’s something to be said about a mechanical timepiece accessorizing the all-electric tech fest that is the Celestiq, but that’s a topic for another day.
Either way, we want to know – what do you think, dear reader? Should Cadillac offer an official branded watch line? Let us know by voting in the poll below, and make sure to subscribe to GM Authority for more Cadillac news and around-the-clock GM news coverage.