General Motors has just launched a new advertising campaign for the 2021 Chevrolet Tracker in Argentina, about seven months after the arrival of the next-generation subcompact crossover to the country. By doing so, the company reacts to the new Tracker’s strong sales performance in recent months and is committed to further drawing the attention of the model’s target audience in the Argentine market.
Under the slogan “Esto es una SUV” (This is an SUV), the new advertising campaign for the 2021 Chevrolet Tracker in Argentina highlights the launch of the Chevy crossover that marked a real revolution of small utility vehicle consumers’ expectations in South America. GM’s goal is to capture and deepen the high demand that the vehicle is experiencing in the region’s markets.
This new commercial for Argentina is an adapted version of the “The SUV that restarted the category” campaign launched at the end of last year in Brazil, the country of origin and main volume market for the new Chevrolet Tracker. The evolution of this segment and its different “phases” over the years are noteworthy, but as a result of the launch of the New Tracker in 2020, there was a before and after.
The 2021 Chevrolet Tracker has represented a true transformation in the traditional standards of the utility vehicle B segment throughout Latin America and other emerging regions of the world, by adopting state-of-the-art features in its design, powertrain, technology and safety equipment. Its great proposition has made it a benchmark in the industry that meets all the major needs of small crossover consumers.
In fact, for the first time, the 2021 Tracker was the best-selling utility vehicle in the Argentine market during February with 592 units sold. Although last month’s record was notably lower than the 810 units delivered in January, this sales volume allowed the Tracker to outperform the Volkswagen T-Cross and Ford EcoSport, which have contested the segment leadership in recent months in Argentina.
The 2021 Chevrolet Tracker is available in Argentina in three versions: base, LTZ and Premier. All have a high level of equipment and are fitted with the turbocharged 1.2L LIH three-cylinder engine that produces a maximum output of 133 horsepower and 155 pound-feet of torque, mated to a five-speed manual transmission or a six-speed automatic. The units for the South American country arrive from the São Caetano do Sul plant in Brazil.