Manchester United Dumps Shirt Sponsor Chevrolet In Favor Of TeamViewer
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Chevrolet will no longer appear on the team kit of Manchester United after the Premier League team inked a valuable new jersey deal with German software firm TeamViewer this week.
The Chevrolet bowtie logo has appeared on Manchester United’s jerseys for the past seven years, beginning with the 2014-2015 season. The automaker signed the $559 million deal in 2012 with the intention of giving Chevy some much-needed exposure throughout Europe and the United Kingdom, but decided to exit the EU and UK markets altogether in 2013, limiting the effectiveness of the hugely expensive soccer sponsorship.
According to Reuters, Manchester United’s new deal with TeamViewer is worth somewhere between 40 and 55 million euros a year, a major pay cut over the massively valuable Chevy deal, which was worth around 74 million euros a year.
Manchester United players were also entitled to receive Chevy brand vehicles as part of the sponsorship agreement with the American automaker. Many players elected not to drive the provided Chevy products, however, as they were not as high-end as their personal cars and most were only offered in left-hand-drive. Some of the cars offered to the Manchester United players under the deal included the C7 Chevy Corvette and sixth-generation Chevy Camaro.
Chevy’s deal with the 20-time Premier League champions was originally intended to last from the 2014-2015 season to the end of 2020-2021 season. The automaker later agreed to extend the deal until the end of the 2021-2022 season, as Manchester United was unable to find a suitable sponsor to replace Chevy amid the height of the COVID-19 pandemic.
The Chevrolet logo will continue to appear on Manchester United’s kit until the conclusion of the 2021 Premier League season in May.
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Ladies and gents this is GM for you. Give away more than half a billion dollar literally for nothing. Promote a brand in a continent you don’t sell. I’m sure Europeans are very thankful for the dumbest company ever while they’re laughing their asses off.
Sad thing is they are not the only company that does that. I don’t buy a product because someone endorse it. Those that do are fools. I think more companies going forward will see that there is little Return on Investment for them just applying their names to sports team or cause or even a building. Just advertise your product in a good way and it will sell.
Note that this contract originally made by former GM Marketing chief Joel Ewanick(formerly Nissian and Hyundai Marketing), high-profile marketing chief brought in to change the automaker’s image. Seems he failed to make clear some details of the contract to the senior management team and as a result, the GM leaders didn’t know the true cost of the deal. I remember Ewanick requiring more autonomy than the job offered in order to take the job. GM’s mistake was not making the deal, but hiring Ewanick in the first place. GM asked for Ewanicks resignation over this deal.
It was a mistake Leaving European market. They should return with a range of superior range EVs .
Typical GM idiots wasting all that money, then they decontent all their vehicles and put crappy interiors in trucks to save money. FIRE all those morons involved in all these mistakes!
Crappy interiors? Explain… They are extremely useful and intuitive, we don’t need a luxury car interior just because some non-truck guys are buying them like you. You sound like a broken record man, you need to grow up. Every comment is crappy interior in the trucks, go buy a Dodge then, they dolled up their interiors for the luxury car guys with an image complex for you. Fancy usually means less durable and there are already durability issues those pretty truck interiors. They need to keep designing truck interiors like the current gen for truck owners and not the incoming suburban luxury car owner crowd. Nothing at all wrong with these interiors, they will last and are really easy to use and well laid out. Please GM, if you are looking don’t listen to this guy…
Crappy interiors are fine if your a caveman! You sound like you had a hand In designing those crappy interiors.
Note that this contract originally made by former GM Marketing chief Joel Ewanick(formerly Nissian and Hyundai Marketing), high-profile marketing chief brought in to change the automaker’s image. Seems he failed to make clear some details of the contract to the senior management team and as a result, the GM leaders didn’t know the true cost of the deal. I remember Ewanick requiring more autonomy than the job offered in order to take the job. GM’s mistake was not making the deal, but hiring Ewanick in the first place. GM asked for Ewanicks resignation over this deal.
All gm interiors are designed by white supremacists. We need interiors may by trans, bi, black, non binary, and oompa-loompa’s. WOKE is the new quality index. If your great great granpappy was in the south I won’t buy your product. However, if has a sticker from LGBTQAlphabet and donates money to worthy causes such as Antifa – Im all in.
I am a retired guy that just purchased a new Chevy Colorado truck – I had not owned a GM vehicle in a few decades, but owned many other brands during this time. Within days I realized my new Colorado (work truck) indeed has a very crappy interior. It has only been 3 months but I find the plastic panels somewhat fragile, but the most disappointing thing is the poor quality seats (foam and fabric) – we doubt they hold up for long – now we are shopping for expensive covers for them to try and make them last as long as “normal” seats would last. We purchased without bias, but have learned from ownership, that there are various things other basic new vehicles have – that this truck did not have. The floors are shedding fur like our dog does in the spring, the A/C blows with the force of someone that has COPD, the underside has no protective plates at all, the gas door is open to the world, and I could go on, and on….. Our family would be glad to discuss it with anyone = it was only a 27000 dollar truck, after all. Thank you.
I had a 2016 LT Colorado and now I have a SLT 2018 GMC Canyon, put 99,000 miles on Colorado before I traded it for 2018 GMC Canyon that I now have 53,000 miles on both interiors held up unbelievable well. The Colorado had cloth seats and the canyon has leather….so not sure what you are saying…I have had many different makes of vehicles… and I believe the longest lasting materials have been in my GM trucks….I also still have 2017 Tacoma truck witch is also a nice truck however interiors are holding up nice in both the 2016 Colorado that I traded in for the canyon …..and my employees are equally hard on all these trucks.
Man, I’ll sure be glad when the 2022 GM trucks come out so we can bury the hatchet on whats known to some as “crappy” interior. Don’t quite understand why GM is the only one called out on interior. They all used basically the same material until dodge broke the cycle with the fancy luxury interior. It looks good, feels good and I guess time will tell in reference to it’s longevity. If used as a real work truck I have my doubts. I have nothing against the $$$ fancy interiors but I personally wouldn’t want it in a true work truck. If I was looking for a real true work truck I would want what some reference as “crappy” interior. I’ve had plenty of Chevy trucks to include the one I own now and have no issues with it or any of my past trucks. If I was looking for a truck just for transportation and the occasional trash run I would get the fancy luxury interior. That’s just me. For those who want the $$$ fancy luxury interior for a true work truck, it’s your money, do what makes you happy. I just don’t want to be forced to buy the $$$ fancy luxury interior if I don’t want it but don want the stripped down WT truck. Again, this is just me, to each his or her own!