Chevrolet will no longer appear on the team kit of Manchester United after the Premier League team inked a valuable new jersey deal with German software firm TeamViewer this week.
The Chevrolet bowtie logo has appeared on Manchester United’s jerseys for the past seven years, beginning with the 2014-2015 season. The automaker signed the $559 million deal in 2012 with the intention of giving Chevy some much-needed exposure throughout Europe and the United Kingdom, but decided to exit the EU and UK markets altogether in 2013, limiting the effectiveness of the hugely expensive soccer sponsorship.
According to Reuters, Manchester United’s new deal with TeamViewer is worth somewhere between 40 and 55 million euros a year, a major pay cut over the massively valuable Chevy deal, which was worth around 74 million euros a year.
Manchester United players were also entitled to receive Chevy brand vehicles as part of the sponsorship agreement with the American automaker. Many players elected not to drive the provided Chevy products, however, as they were not as high-end as their personal cars and most were only offered in left-hand-drive. Some of the cars offered to the Manchester United players under the deal included the C7 Chevy Corvette and sixth-generation Chevy Camaro.
Chevy’s deal with the 20-time Premier League champions was originally intended to last from the 2014-2015 season to the end of 2020-2021 season. The automaker later agreed to extend the deal until the end of the 2021-2022 season, as Manchester United was unable to find a suitable sponsor to replace Chevy amid the height of the COVID-19 pandemic.