GMC Yukon Sales Place Third In Segment During Q4 2020
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GMC Yukon sales increased in the United States and Mexico, and decreased in Canada during the fourth quarter of 2020.
GMC Yukon Sales - Q4 2020 - United States
In the United States, GMC Yukon deliveries totaled 24,759 units in Q4 2020, an increase of about 18 percent compared to 20,966 units sold in Q4 2019.During the complete 2020 calendar year, Yukon sales decreased about 15 percent to 63,440 units.
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| YUKON | +18.09% | 24,759 | 20,966 | -15.04% | 63,440 | 74,673 |
GMC Yukon Sales - Q4 2020 - Canada
In Canada, GMC Yukon deliveries totaled 821 units in Q4 2020, a decrease of about 37 percent compared to 1,312 units sold in Q4 2019.During the complete 2020 calendar year, Yukon sales decreased about 47 percent to 2,799 units.
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| YUKON | -37.42% | 821 | 1,312 | -47.42% | 2,799 | 5,323 |
GMC Yukon Sales - Q4 2020 - Mexico
In Mexico, GMC Yukon deliveries totaled 371 units in Q4 2020, an increase of about 257 percent compared to 104 units sold in Q4 2019.During the complete 2020 calendar year, Yukon sales increased about 26 percent to 541 units.
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| YUKON | +256.73% | 371 | 104 | +25.52% | 541 | 431 |
Competitive Sales Comparison (USA)
The increase in GMC Yukon sales allowed the model to remain in third place in its competitive set, as its corporate cousins – the Chevy Tahoe (see running Chevrolet Tahoe sales) and Chevy Suburban (see running Chevrolet Suburban sales) continued to jointly dominate the Ford Expedition (see running Ford Expedition sales) for first place position in the segment.
Combining sales of the Tahoe and Suburban (in the same way as Ford does with the Expedition and Expedition L) results in the two Chevrolet models generating 42,275 deliveries, outselling the Expedition by over 16,180 units. Meanwhile, the Yukon family – comprised of the regular-length Yukon and extended-length Yukon XL – saw roughly 1,330 fewer sales than the Expedition.
Sales Numbers - Mainstream Full-Size SUVs - Q4 2020 - United States
| MODEL | Q4 20 / Q4 19 | Q4 20 | Q4 19 | Q4 20 SHARE | Q4 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET TAHOE | +36.10% | 28,698 | 21,086 | 29% | 24% | -12.80% | 88,238 | 101,189 |
| CHEVROLET SUBURBAN | +32.56% | 13,577 | 10,242 | 14% | 12% | -27.52% | 37,636 | 51,928 |
| FORD EXPEDITION | +7.52% | 26,091 | 24,267 | 27% | 28% | -9.93% | 77,838 | 86,422 |
| GMC YUKON | +18.09% | 24,759 | 20,966 | 25% | 24% | -15.04% | 63,440 | 74,673 |
| TOYOTA SEQUOIA | -2.77% | 2,631 | 2,706 | 3% | 3% | -28.43% | 7,364 | 10,289 |
| NISSAN ARMADA | -71.49% | 2,120 | 7,435 | 2% | 9% | -38.71% | 19,640 | 32,044 |
| TOTAL | +12.89% | 97,876 | 86,702 | -17.50% | 294,156 | 356,545 |
GMC Yukon sales accounted for 25 percent segment share, behind the combined 43 percent commanded by the Tahoe/Suburban and 27 percent for the Ford Expedition.
Sales Numbers - GM Mainstream Full-Size SUVs - Q4 2020 - United States
| MODEL | Q4 20 / Q4 19 | Q4 20 | Q4 19 | Q4 20 SHARE | Q4 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET TAHOE | +36.10% | 28,698 | 21,086 | 43% | 40% | -12.80% | 88,238 | 101,189 |
| CHEVROLET SUBURBAN | +32.56% | 13,577 | 10,242 | 20% | 20% | -27.52% | 37,636 | 51,928 |
| GMC YUKON | +18.09% | 24,759 | 20,966 | 37% | 40% | -15.04% | 63,440 | 74,673 |
| TOTAL | +28.19% | 67,034 | 52,294 | -16.89% | 189,314 | 227,790 |
Taking into account the Tahoe, Suburban and Yukon, GM saw 67,034 sales in the segment for a 68 percent segment share during the quarter.
The full-size mainstream SUV segment expanded nearly 13 percent to 97,876 units in Q4 2020, meaning Yukon sales outperformed the segment average.
The GM Authority Take
GMC Yukon sales grew faster than the segment average during the fourth quarter, allowing it to creep up on the Ford Expedition in the sales ranks. We attribute the circumstance to two factors:
- Substantial interest and consideration in the all-new, 2021 Yukon, and
- Improved availability of the all-new Yukon at the dealer level
The Yukon, along with its corporate Tahoe and Suburban platform mates, were overhauled (re-engineered and redesigned) for the 2021 model year. With its new looks, technology, enhanced performance, and optimized efficiency, we expect the all-new 2021 GMC Yukon to further improve GM’s already-strong position in the highly-lucrative full-size SUV space once supply allows. GM’s full-size SUVs – including the Yukon, Tahoe/Suburban and Escalade, are believed to be the biggest drivers of revenue and profit for the automaker.
However, competition is heating up. On the one hand, the still relatively new Ford Expedition is doing quite well in the segment. On the other, new entrants will soon enter the space, including the upcoming Jeep Wagoneer and Grand Wagoneer. Even so, we fully expect the new Yukon to hold its own in the segment, and to rise to the second-best-selling position behind the Tahoe/Suburban.
About The Numbers
- All percent change figures compared to GMC Yukon sales in Q4 2019, unless noted otherwise
- In the United States, there were 79 selling days in Q4 2020 and 78 selling days in Q4 2019
- GM Q4 2020 sales U.S.A.
- Chevrolet sales Q4 2020 U.S.A.
- Cadillac sales Q4 2020 U.S.A.
- Buick sales Q4 2020 U.S.A.
- GMC sales Q4 2020 U.S.A.
- GM Canada sales Q4 2020
- Chevrolet Canada sales Q4 2020
- Cadillac Canada sales Q4 2020
- Buick Canada sales Q4 2020
- GMC Canada sales Q4 2020
- GM Mexico sales Q4 2020
- GM Mexico sales October 2020
- Chevrolet Mexico October 2020 sales
- Buick Mexico October 2020 sales
- GMC Mexico October 2020 sales
- Cadillac Mexico October 2020 sales
- GM Mexico sales November 2020
- Chevrolet Mexico November 2020 sales
- Buick Mexico November 2020 sales
- GMC Mexico November 2020 sales
- Cadillac Mexico November 2020 sales
- GM Mexico sales December 2020
- Chevrolet Mexico December 2020 sales
- Buick Mexico December 2020 sales
- GMC Mexico December 2020 sales
- Cadillac Mexico December 2020 sales
- GM Mexico sales October 2020
- GM China sales Q4 2020
- Chevrolet China Q4 2020 sales
- Buick China Q4 2020 sales
- Cadillac China Q4 2020 sales
- GM Brazil sales Q4 2020
- GM Argentina sales Q4 2020
- GM South Korea sales Q4 2020
- GM South Korea October 2020 sales
- Chevrolet South Korea October 2020 sales
- Cadillac South Korea October 2020 sales
- GM South Korea November 2020 sales
- Chevrolet South Korea November 2020 sales
- Cadillac South Korea November 2020 sales
- GM South Korea December 2020 sales
- Chevrolet South Korea December 2020 sales
- Cadillac South Korea December 2020 sales
- GM South Korea October 2020 sales
- GM Russia sales Q4 2020
- GM Russia sales October 2020
- GM Russia sales November 2020
- GM Russia sales December 2020
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GM dominates this segment with Ford being an afterthought overall. Jeep, however, will likely presents a solid offering propped up as punchy under dog by the auto press much like we’ve seen with Ram, Stelvio and Grand Cherokee and Cherokee.
I do wish GMC would get a unique body so the brand can better develop an identity.
Why are the Yukon/Yukon XL counted together when the Tahoe/Suburban are separate?
Even though Tahoe and suburban are the same they are different name plates. I’d like to see chassis or platform sales winners for manufacturers