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GMC Yukon Sales Place Third In Segment During Q4 2020

GMC Yukon sales increased in the United States and Mexico, and decreased in Canada during the fourth quarter of 2020.

GMC Yukon Sales - Q4 2020 - United States

In the United States, GMC Yukon deliveries totaled 16,074 units in Q4 2020, a decrease of about 23 percent compared to 20,966 units sold in Q4 2019.

During the complete 2020 calendar year, Yukon sales decreased about 45 percent to 40,965 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
YUKON -23.33% 16,074 20,966 -45.14% 40,965 74,673

GMC Yukon Sales - Q4 2020 - Canada

In Canada, GMC Yukon deliveries totaled 821 units in Q4 2020, a decrease of about 37 percent compared to 1,312 units sold in Q4 2019.

During the complete 2020 calendar year, Yukon sales decreased about 47 percent to 2,799 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
YUKON -37.42% 821 1,312 -47.42% 2,799 5,323

GMC Yukon Sales - Q4 2020 - Mexico

In Mexico, GMC Yukon deliveries totaled 371 units in Q4 2020, an increase of about 257 percent compared to 104 units sold in Q4 2019.

During the complete 2020 calendar year, Yukon sales increased about 26 percent to 541 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
YUKON +256.73% 371 104 +25.52% 541 431

Competitive Sales Comparison (USA)

The increase in GMC Yukon sales allowed the model to remain in third place in its competitive set, as its corporate cousins – the Chevy Tahoe (see running Chevrolet Tahoe sales) and Chevy Suburban (see running Chevrolet Suburban sales) continued to jointly dominate the Ford Expedition (see running Ford Expedition sales) for first place position in the segment.

Combining sales of the Tahoe and Suburban (in the same way as Ford does with the Expedition and Expedition L) results in the two Chevrolet models generating 42,275 deliveries, outselling the Expedition by over 16,180 units. Meanwhile, the Yukon family – comprised of the regular-length Yukon and extended-length Yukon XL – saw roughly 1,330 fewer sales than the Expedition.

Sales Numbers - Mainstream Full-Size SUVs - Q4 2020 - United States

MODEL Q4 20 / Q4 19 Q4 20 Q4 19 Q4 20 SHARE Q4 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
CHEVROLET TAHOE +36.10% 28,698 21,086 32% 24% -12.80% 88,238 101,189
CHEVROLET SUBURBAN +32.56% 13,577 10,242 15% 12% -27.52% 37,636 51,928
FORD EXPEDITION +7.52% 26,091 24,267 29% 28% -9.93% 77,838 86,422
GMC YUKON -23.33% 16,074 20,966 18% 24% -45.14% 40,965 74,673
TOYOTA SEQUOIA -2.77% 2,631 2,706 3% 3% -28.43% 7,364 10,289
NISSAN ARMADA -71.49% 2,120 7,435 2% 9% -38.71% 19,640 32,044
TOTAL +2.87% 89,191 86,702 -23.80% 271,681 356,545

GMC Yukon sales accounted for 25 percent segment share, behind the combined 43 percent commanded by the Tahoe/Suburban and 27 percent for the Ford Expedition.

Sales Numbers - GM Mainstream Full-Size SUVs - Q4 2020 - United States

MODEL Q4 20 / Q4 19 Q4 20 Q4 19 Q4 20 SHARE Q4 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
CHEVROLET TAHOE +36.10% 28,698 21,086 49% 40% -12.80% 88,238 101,189
CHEVROLET SUBURBAN +32.56% 13,577 10,242 23% 20% -27.52% 37,636 51,928
GMC YUKON -23.33% 16,074 20,966 28% 40% -45.14% 40,965 74,673
TOTAL +11.58% 58,349 52,294 -26.76% 166,839 227,790

Taking into account the Tahoe, Suburban and Yukon, GM saw 67,034 sales in the segment for a 68 percent segment share during the quarter.

The full-size mainstream SUV segment expanded nearly 13 percent to 97,876 units in Q4 2020, meaning Yukon sales outperformed the segment average.

The GM Authority Take

GMC Yukon sales grew faster than the segment average during the fourth quarter, allowing it to creep up on the Ford Expedition in the sales ranks. We attribute the circumstance to two factors:

  • Substantial interest and consideration in the all-new, 2021 Yukon, and
  • Improved availability of the all-new Yukon at the dealer level

The Yukon, along with its corporate Tahoe and Suburban platform mates, were overhauled (re-engineered and redesigned) for the 2021 model year. With its new looks, technology, enhanced performance, and optimized efficiency, we expect the all-new 2021 GMC Yukon to further improve GM’s already-strong position in the highly-lucrative full-size SUV space once supply allows. GM’s full-size SUVs – including the Yukon, Tahoe/Suburban and Escalade, are believed to be the biggest drivers of revenue and profit for the automaker.

However, competition is heating up. On the one hand, the still relatively new Ford Expedition is doing quite well in the segment. On the other, new entrants will soon enter the space, including the upcoming Jeep Wagoneer and Grand Wagoneer. Even so, we fully expect the new Yukon to hold its own in the segment, and to rise to the second-best-selling position behind the Tahoe/Suburban.

About The Numbers

  • All percent change figures compared to GMC Yukon sales in Q4 2019, unless noted otherwise
  • In the United States, there were 79 selling days in Q4 2020 and 78 selling days in Q4 2019
GM Q4 2020 sales reports:

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Comments

  1. GM dominates this segment with Ford being an afterthought overall. Jeep, however, will likely presents a solid offering propped up as punchy under dog by the auto press much like we’ve seen with Ram, Stelvio and Grand Cherokee and Cherokee.
    I do wish GMC would get a unique body so the brand can better develop an identity.

    Reply
  2. Why are the Yukon/Yukon XL counted together when the Tahoe/Suburban are separate?

    Reply
    1. Even though Tahoe and suburban are the same they are different name plates. I’d like to see chassis or platform sales winners for manufacturers

      Reply

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