GMC Terrain sales decreased in the United States and Canada, while increasing in Mexico, during the fourth quarter of 2020.
GMC Terrain Sales - Q4 2020 - United States
In the United States, GMC Terrain deliveries totaled 25,476 units in Q4 2020, a decrease of about 9 percent compared to 28,060 units sold in Q4 2019.During the complete 2020 calendar year, Terrain sales decreased about 15 percent to 86,020 units.
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| TERRAIN | -9.21% | 25,476 | 28,060 | -15.23% | 86,020 | 101,470 |
GMC Terrain Sales - Q4 2020 - Canada
In Canada, GMC Terrain deliveries totaled 2,266 units in Q4 2020, a decrease of about 11 percent compared to 2,550 units sold in Q4 2019.During the complete 2020 calendar year, Terrain sales decreased about 23 percent to 9,848 units.
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| TERRAIN | -11.14% | 2,266 | 2,550 | -22.73% | 9,848 | 12,745 |
GMC Terrain Sales - Q4 2020 - Mexico
In Mexico, GMC Terrain deliveries totaled 587 units in Q4 2020, an increase of about 12 percent compared to 526 units sold in Q4 2019.During the complete 2020 calendar year, Terrain sales decreased about 15 percent to 1,576 units.
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| TERRAIN | +11.60% | 587 | 526 | -15.13% | 1,576 | 1,857 |
Competitive Sales Comparison (USA)
GMC Terrain sales performance during the fourth quarter of 2020 puts the compact crossover in 11th place out of 16 competitors in the mainstream compact crossover segment in the United States.
As such, the Terrain was outsold by the Toyota RAV4, Honda CR-V, the Terrain’s corporate cousin and platform mate – the Chevrolet Equinox, Nissan Rogue, Ford Escape, Subaru Forester, Subaru Crosstrek, Mazda CX-5, Jeep Cherokee, and the Hyundai Tucson. The Terrain followed, outselling the rest of the segment including the Volkswagen Tiguan, Kia Sportage, Dodge Journey, Mitsubishi Outlander and the Mitsubishi Eclipse Cross.
Sales Numbers - Mainstream Compact Crossovers - Q4 2020 - United States
| MODEL | Q4 20 / Q4 19 | Q4 20 | Q4 19 | Q4 20 SHARE | Q4 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| TOYOTA RAV4 | +3.54% | 127,813 | 123,446 | 18% | 17% | -3.95% | 430,387 | 448,071 |
| HONDA CR-V | -7.02% | 96,168 | 103,429 | 14% | 14% | -13.19% | 333,502 | 384,168 |
| CHEVROLET EQUINOX | -13.93% | 79,267 | 92,092 | 11% | 12% | -21.69% | 270,994 | 346,048 |
| NISSAN ROGUE | -22.54% | 60,534 | 78,147 | 9% | 11% | -34.96% | 227,935 | 350,447 |
| FORD ESCAPE | -1.77% | 46,743 | 47,587 | 7% | 6% | -26.05% | 178,496 | 241,388 |
| SUBARU FORESTER | -11.94% | 42,914 | 48,732 | 6% | 7% | -1.77% | 176,996 | 180,179 |
| SUBARU CROSSTREK | +31.04% | 42,792 | 32,655 | 6% | 4% | -8.72% | 119,716 | 131,152 |
| MAZDA CX-5 | +3.18% | 42,143 | 40,843 | 6% | 5% | -5.26% | 146,420 | 154,545 |
| JEEP CHEROKEE | -9.78% | 37,936 | 42,048 | 5% | 6% | -29.02% | 135,855 | 191,397 |
| HYUNDAI TUCSON | -5.80% | 32,518 | 34,520 | 5% | 5% | -9.99% | 123,657 | 137,381 |
| GMC TERRAIN | -9.21% | 25,476 | 28,060 | 4% | 4% | -15.23% | 86,020 | 101,470 |
| VOLKSWAGEN TIGUAN | +1.85% | 25,124 | 24,667 | 4% | 3% | -8.44% | 100,687 | 109,963 |
| KIA SPORTAGE | -9.23% | 21,943 | 24,174 | 3% | 3% | -5.53% | 84,343 | 89,278 |
| DODGE JOURNEY | -21.95% | 9,592 | 12,290 | 1% | 2% | -45.98% | 40,342 | 74,686 |
| MITSUBISHI OUTLANDER | -51.09% | 3,665 | 7,494 | 1% | 1% | -28.53% | 27,132 | 37,965 |
| MITSUBISHI ECLIPSE CROSS | -59.39% | 1,544 | 3,802 | 0% | 1% | -47.52% | 10,319 | 19,661 |
| TOTAL | -6.43% | 696,172 | 743,986 | -16.85% | 2,492,801 | 2,997,799 |
The performance gives the Terrain a 4 percent segment share during the quarter, matching the share it held a year ago in Q4 2019.
The compact mainstream crossover segment (C-crossover segment) contracted 6.43 percent to 696,172 units during Q4 2020, meaning that GMC Terrain sales fell faster than the segment average.
The GM Authority Take
GMC Terrain sales fell by nearly 3,000 units during the fourth quarter of 2020 compared to the fourth quarter of 2019. Even so, the Terrain posted one of the lowest loses in the segment during the quarter.
The Toyota RAV4, Subaru Crosstrek, Mazda CX-5, and Volkswagen Tiguan were the only four models in the segment to report an increase in sales. Meanwhile, the Terrain’s corporate cousin and platform mate, the Chevrolet Equinox (see Chevrolet Equinox sales), saw sales fall 14 percent during Q4 2020. Additionally, Nissan Rogue sales declined 23 percent, Dodge Journey sales were off 22 percent, while the Mitsubishi Eclipse Cross and Outlander sales declined 59 and 51 percent each, respectively. In the background of those figures, the Terrain’s 9 percent drop seems minuscule.
Sales of the Terrain (as well as of the Equinox) continued to be hindered by the COVID-19 pandemic, impacting GM as well as the entire automotive industry at large, just as it did in Q4 2020. We posit that the drop in Terrain deliveries was the result of the following factors:
- Sub-optimal supply: COVID-19 shutdown resulted in the idling of all GM factories across the Americas during the first half of 2020, including the GM San Luis Potosi plant that produces the Terrain. The circumstance resulted in the depletion of the most desirable Terrain supply at dealers. One of these is the Terrain Denali, which was not produced for the 2021 model year until only very recently.
- Lower demand: stay-at-home orders from the COVID-19 pandemic, along with negative impacts to the economy and spending power, resulted in lower demand during the third quarter.
Sales Numbers - GM Mainstream Compact Crossovers - Q4 2020 - United States
| MODEL | Q4 20 / Q4 19 | Q4 20 | Q4 19 | Q4 20 SHARE | Q4 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET EQUINOX | -13.93% | 79,267 | 92,092 | 76% | 77% | -21.69% | 270,994 | 346,048 |
| GMC TERRAIN | -9.21% | 25,476 | 28,060 | 24% | 23% | -15.23% | 86,020 | 101,470 |
| TOTAL | -12.82% | 104,743 | 120,152 | -20.22% | 357,014 | 447,518 |
We should also note that combined sales of the two GM compact crossovers – the GMC Terrain and Chevy Equinox – totaled 104,743 units for a 15 percent segment share. The numbers are impressive, but didn’t enable the duo to outsell the Toyota RAV4, which saw sales increase nearly 4 percent to 127,813 units during the quarter, for an 18 percent segment share.
The GMC Terrain AT4 is a new trim level that will launch with the refreshed Terrain lineup. The refreshed Terrain was originally slated to launch for the 2021 model year, but was pushed back due to the COVID-19 pandemic.
It’s also worth pointing out that the Terrain was originally slated to get a midcycle enhancement (MCE) for the 2021 model year. However, the COVID-19 pandemic caused the launch of the updated model to be pushed back to the 2022 model year. The refresh includes revamped front and rear fascias, the addition of a rugged Terrain AT4 model, plus various other enhancements and new features. As a result of the delay, the 2021 model year gets only a few minor changes. See 2021 GMC Terrain changes and updates.
About The Numbers
- All percent change figures compared to GMC Terrain sales for Q4 2019, unless noted otherwise
- In the United States, there were 78 selling days in Q4 2019 and 79 selling days in Q4 2020
- GM Q4 2020 sales U.S.A.
- Chevrolet sales Q4 2020 U.S.A.
- Cadillac sales Q4 2020 U.S.A.
- Buick sales Q4 2020 U.S.A.
- GMC sales Q4 2020 U.S.A.
- GM Canada sales Q4 2020
- Chevrolet Canada sales Q4 2020
- Cadillac Canada sales Q4 2020
- Buick Canada sales Q4 2020
- GMC Canada sales Q4 2020
- GM Mexico sales Q4 2020
- GM Mexico sales October 2020
- Chevrolet Mexico October 2020 sales
- Buick Mexico October 2020 sales
- GMC Mexico October 2020 sales
- Cadillac Mexico October 2020 sales
- GM Mexico sales November 2020
- Chevrolet Mexico November 2020 sales
- Buick Mexico November 2020 sales
- GMC Mexico November 2020 sales
- Cadillac Mexico November 2020 sales
- GM Mexico sales December 2020
- Chevrolet Mexico December 2020 sales
- Buick Mexico December 2020 sales
- GMC Mexico December 2020 sales
- Cadillac Mexico December 2020 sales
- GM Mexico sales October 2020
- GM China sales Q4 2020
- Chevrolet China Q4 2020 sales
- Buick China Q4 2020 sales
- Cadillac China Q4 2020 sales
- GM Brazil sales Q4 2020
- GM Argentina sales Q4 2020
- GM South Korea sales Q4 2020
- GM South Korea October 2020 sales
- Chevrolet South Korea October 2020 sales
- Cadillac South Korea October 2020 sales
- GM South Korea November 2020 sales
- Chevrolet South Korea November 2020 sales
- Cadillac South Korea November 2020 sales
- GM South Korea December 2020 sales
- Chevrolet South Korea December 2020 sales
- Cadillac South Korea December 2020 sales
- GM South Korea October 2020 sales
- GM Russia sales Q4 2020
- GM Russia sales October 2020
- GM Russia sales November 2020
- GM Russia sales December 2020
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Comments
GM bring back the 2.0t engine. My Terrain with the 2.0t has plenty of power and gets over 30 mpg highway.
I’m sorry, but this Terrain is just ugly IMO. I don’t like the interior, the exterior or anything about it. When I got my 2018 Encore, they had a bunch of Terrain’s sitting around and 3 on the floor! I tried and tried to like them and sat in them. There’s just no way I could pull the trigger on one.
This pinched rear quarter panel thing really needs to go.
Omg 100% what Dan just said. That totally keeps it off my list.
“As a result of the delay, the 2021 model year gets only a few minor changes.”
That’s a major understatement. It lost the 2.0L engine.
Gmc could have sold me a new car this year but the motor is junk anb can not be repaired I need a reliable daily driver