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GMC Sierra Sales Outperformed Segment During Q4 2020

By Francisco Cruz

March 9, 2021 10:26 pm

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GMC Sierra sales increased in the United States and Mexico, while decreasing in Canada during the fourth quarter of 2020.

GMC Sierra Sales - Q4 2020 - United States

In the United States, GMC Sierra deliveries totaled 78,371 units in Q4 2020, an increase of about 14 percent compared to 68,722 units sold in Q4 2019. Sierra 1500 (LD) sales fell 0.7 percent to 47,397 units, while Sierra HD sales (2500HD and 3500HD) increased 10.6 percent to 20,415 units.

During the complete 2020 calendar year, Sierra sales increased about 9 percent to 253,016 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
SIERRA +14.04% 78,371 68,722 +8.91% 253,016 232,323

GMC Sierra Sales Breakdown - Q3 2020

ModelQ3 2020 / Q3 2019Q3 2020Q3 2019YTD 2020 / YTD 2019YTD 2020YTD 2019
Total+2.4%67,81266,198+6.8%174,645163,601
Sierra LD-0.7%47,39747,743+3.4%126,063121,958
Sierra HD+10.6%20,41518,455+16.7%48,58241,643

GMC Sierra Sales - Q4 2020 - Canada

In Canada, GMC Sierra deliveries totaled 12,232 units in Q4 2020, a decrease of about 2 percent compared to 12,424 units sold in Q4 2019.

During the complete 2020 calendar year, Sierra sales decreased about 5 percent to 51,492 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
SIERRA -1.55% 12,232 12,424 -5.35% 51,492 54,400

GMC Sierra Sales - Q4 2020 - Mexico

In Mexico, GMC Sierra deliveries totaled 860 units in Q4 2020, an increase of about 19 percent compared to 725 units sold in Q4 2019.

During the complete 2020 calendar year, Sierra sales increased about 29 percent to 2,832 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
SIERRA +18.62% 860 725 +28.73% 2,832 2,200

Competitive Sales Comparison (USA)

The 14 percent increase in GMC Sierra sales kept the full-size pickup truck line in fourth place during Q4 2020. Big Red’s truck trailed the Ford F-Series (see running Ford F-series sales) in first place (by a wide margin of about 120,000 units), its own corporate cousin – the Chevrolet Silverado – in second place (see running Chevy Silverado sales), and the Ram Pickup in third. The Sierra outsold the remaining segment contenders on a combined basis, including the Toyota Tundra and Nissan Titan.

Sales Numbers - Full-Size Mainstream Pickup Trucks - Q4 2020 - USA

MODEL Q4 20 / Q4 19 Q4 20 Q4 19 Q4 20 SHARE Q4 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
FORD F-SERIES -15.20% 198,388 233,952 30% 35% -12.17% 787,422 896,526
CHEVROLET SILVERADO +9.86% 179,444 163,341 27% 24% +3.21% 594,094 575,600
RAM RAM PICKUP -6.56% 161,266 172,579 25% 26% -11.05% 563,676 633,694
GMC SIERRA +14.04% 78,371 68,722 12% 10% +8.91% 253,016 232,323
TOYOTA TUNDRA +26.47% 32,389 25,611 5% 4% -2.21% 109,203 111,673
NISSAN TITAN +15.31% 7,036 6,102 1% 1% -16.10% 26,439 31,514
TOTAL -2.00% 656,894 670,307 -5.94% 2,333,850 2,481,330

The Sierra’s 14 percent increase in sales volume allowed it to outperform the segment as well as all other contenders, except the Nissan Titan and Toyota Tundra which reported increases of 15 and 26 percent, respectively. The Chevrolet Silverado also posted a healthy 10 percent increase. The Ram and F-Series saw sales volume decrease, with the Ram Pickup seeing a 7 percent decline and the Ford F-Series posting a 15 percent loss.

The GMC Sierra saw its segment share increase to 12 percent compared to 10 percent recorded in Q4 2019.

The full-size pickup truck segment contracted 2 percent to 656,894 units in Q4 2020, meaning that Sierra sales significantly outperformed the segment.

We are providing Honda Ridgeline sales below for informational purposes, since the model straddles the midsize and full-size pickup truck segments.

Sales Numbers - Honda Ridgeline - Q4 2020 - USA

MODEL Q4 20 / Q4 19 Q4 20 Q4 19 YTD 20 / YTD 19 YTD 20 YTD 19
RIDGELINE -6.65% 9,056 9,701 -3.50% 32,168 33,334

The GM Authority Take

The 14 percent increase in GMC Sierra sales during the fourth quarter of 2020 is welcome news after the 2 percent rebound in Q3 2020 and 5 percent decrease in Q2 2020. The Sierra also posted an impressive 31 percent increase in sales during Q1 2020.

The Sierra HD was responsible for the uptick in overall Sierra sales, as the Sierra 1500 posted a slight decline in sales volume.

We expect GMC Sierra sales to continue to climb in 2021, thanks to improved inventory and healthy market demand.

Sales Numbers - GM Full-Size Mainstream Pickup Trucks - Q4 2020 - USA

MODEL Q4 20 / Q4 19 Q4 20 Q4 19 Q4 20 SHARE Q4 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
CHEVROLET SILVERADO +9.86% 179,444 163,341 70% 70% +3.21% 594,094 575,600
GMC SIERRA +14.04% 78,371 68,722 30% 30% +8.91% 253,016 232,323
TOTAL +11.10% 257,815 232,063 +4.85% 847,110 807,923

It’s also worth noting that the two full-size GM trucks – the Sierra and Silverado – recorded 257,815 combined deliveries during the quarter. That makes The General the best-selling purveyor of full-size pickup trucks, beating Ford by 59,427 units.

It’s also worth highlighting that GMC Sierra sales are likely to improve after the 2022 model year refresh, due to launch later this year. See more details on the 2022 GMC Sierra.

GM Q4 2020 sales reports:
  • All percent change figures compared to GMC Sierra Q4 2019 sales, unless noted otherwise
  • In the United States, there were 79 selling days in Q4 2020 and 78 selling days in Q4 2019
  • GMC Sierra sales include:
    • GMC Sierra 1500, Sierra Denali 1500 and variants
    • GMC Sierra Heavy Duty models, including:
      • GMC Sierra 2500HD, GMC Sierra 2500HD Denali and variants
      • GMC Sierra 3500HD, GMC Sierra 3500HD Denali and variants
    • GMC Sierra Chassis Cab
  • Chevrolet Silverado sales include:
    • Chevrolet Silverado 1500 and variants
    • Chevrolet Silverado Heavy Duty models, including:
      • Chevrolet Silverado 2500HD and variants
      • Chevrolet Silverado 3500HD and variants
    • Chevrolet Silverado Chassis Cab
  • Ford F-Series sales include:
    • Ford F-150 and variants
    • Ford F-Series Super Duty models, including:
      • Ford F-250 Super Duty and variants
      • Ford F-350 Super Duty and variants
      • Ford F-450 Super Duty and variants
      • Ford F-550 Super Duty and variants
    • Ford F-Series Chassis Cab
    • Ford F-650 and F-750 are not included in these sales, as Ford records their sales separately as Ford Heavy Trucks sales
  • Ram Pickup sales include:
    • Ram 1500 pickup and variants
    • Ram 2500 pickup and variants
    • Ram 3500 pickup and variants
    • Ram Chassis Cab
  • Toyota Tundra sales include:
    • Toyota Tundra and variants
  • Nissan Titan sales include:
    • Nissan Titan and variants
    • Nissan Titan XD and variants

Sierra News

All Sierra News

By Francisco Cruz

A car-loving millennial. We Are!

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Comments

  1. My hat goes off to all of you that cried and cried and filled this space with comments that their cheap interiors will make them lose all sales to Ford and Ram!

    Reply

  2. Agree with you hofer ! Just took delivery of 2021 black AT4 6.2L. Great looking and running vehicle.I have no issues with the clean uncluttered interior.

    Reply

  3. Will not purchase one until cheap, tacky Walmart interior is replaced!

    Reply

    1. Ok, we’ll see you then.
      As of now, 257’815 buyers think it is just fine.

      Reply

  4. Wonder how many were diesel powered?

    Reply

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