Fostering the right brand image is critical to success in the automotive industry, and now, GMC has been recognized for its efforts with a new 2021 Brand Image Award from vehicle valuation and automotive research company, Kelley Blue Book.
Kelley Blue Book recognized GMC as the Most Refined Brand in the Non-Luxury Brands category of the company’s 2021 Brand Image Awards. In the same category, Kelley Blue Book recognized Honda as the Best Value Brand, Dodge as the Best Car Styling Brand, and Subaru as the Best Performance Brand, Most Trusted Brand, and Best Overall Brand.
“For the second year in a row, GMC has led voting for the Most Refined Brand,” Kelley Blue Book states. “This is its sixth win in this category, as it also won four in a row from 2014 – 2017. While trucks may not come top of mind when you think of refinement, GMC’s upscale Denali trim level offers the advanced features and elegant interiors that rival those of luxury cars.”
Kelley Blue Book’s 2021 Brand Image Awards were based on annual new-car buyer perception data collected from the company’s Brand Watch study, an online brand and model perception tracking study that looks at more than 12,000 in-market new-vehicle shoppers annually on the Kelley Blue Book website. “The highly comprehensive study offers insights into how shoppers perceive important factors driving their purchase decisions and captures brand/model familiarity and consideration among new-car shoppers,” the company states in a press release.
In the Truck Brand Category, the Kelley Blue Book 2021 Brand Image Award for Best Overall Truck Brand went to Toyota, while in the Luxury Brands Category, Lexus was recognized as Most Trusted Luxury Brand, Porsche was recognized as Best Car Styling Luxury Brand, and Tesla was recognized as Best Overall Luxury Brand, Best Value Luxury Brand, Most Refined Luxury Brand, and Best Performance Luxury Brand.
Source: Kelley Blue Book