The new Tekion software can process a large portion of a vehicle transaction online, making it simple for customers to search for and buy an EV from GM. The platform operates similar to GM’s existing Shop. Click. Drive. program, which allows users to search for certain GM vehicles at dealerships near them and complete a portion of the transaction over the internet. Steve Hill, vice president of Chevrolet, told Automotive News that the Tekion software is like Shop. Click. Drive. “on steroids,” and will be a “complete game-changer,” for the automaker as it looks to pull out an early lead in the EV sales race.
Chevrolet dealers will be the first to receive the Tekion software, as GM is planning to launch the platform in conjunction with the arrival of the 2022 Chevy Bolt EV and Bolt EUV. Cadillac and GMC dealers will also gain access to the technology once the GMC Hummer EV and Cadillac Lyriq begin arriving at showrooms in the near future. AN says the Tekion platform will be used only for EVs, with Shop. Click. Drive. remaining the go-to online sales platform for GM’s various internal combustion engine product offerings.
GM hopes the intuitiveness of the Tekion platform will help drive more interest in its EV offerings whilst also addressing a common complaint consumers have with the car-buying process: efficiency.
“A lot of the feedback that we get from customers [is] it just takes too long to buy a car. And this really helps shorten that time frame,” Hill told AN.
GM was actually an early investor in Tekion, which is now valued at over $1 billion. Other backers of the company include the personal venture capital firms of Renault-Nissan and BMW, as well as several dealership groups.
The 2022 Chevy Bolt EV and Bolt EUV will arrive at GM dealers this summer.