General Motors has been ranked the top manufacturer for customer loyalty in this year’s edition of IHS Markit’s annual Automotive Loyalty Awards.
This marks the sixth consecutive year that GM has been named the top manufacturer for customer loyalty in the U.S. by the research firm. IHS Markit says that GM has a 69 percent customer retention rate. This is largely fueled by its SUV and pickup truck product lines, which enjoy an impressive 93 percent retention rate on their own.
It’s worth pointing out GM has the highest manufacturer loyalty and not brand loyalty. That means that an owner of a new GM product (ie. Chevy, Buick, GMC, Cadillac) is more likely to buy another vehicle from one of its four retail brands. This study found Ford had the highest amount of brand loyalty, which was likely largely driven by the loyal buying habits of Ford F-Series customers.
“Ford’s leadership in pickups contributed to its industry leading loyalty level of 63 percent, with F-Series accounting for 39 percent of the brand’s make loyal volume in 2020,” IHS Markit said.
Certain GM vehicles also had the highest amount of customer loyalty on a segment level. The Chevy Bolt EV topped the Small Car segment, while the Chevrolet Corvette had the highest degree of customer loyalty in the Luxury Sports Car segment.
IHS Markit says it determines customer loyalty when a household that owns a new vehicle returns and purchases another new vehicle of the same make, model or manufacturer. This new vehicle may be a replacement for an existing vehicle or a new addition to the household fleet. IHS Markit based this year’s edition of the annual awards on an analysis of 12.4 million new retail vehicle registrations in the U.S. that occurred during the 2020 calendar year.
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Comments
I bought a few Honda’s and a Toyota, but three cars ago I bought GM and since then I have never looked back.
The down arrows must be from Honda and Toyota owners. I bought 2 new Civic EX’s, 2 new Accord EX’s, and a Toyota Corolla LE. I had paint and plastic trim problems with the Hondas even though I took great care of these cars. The Toyota suffered from paint, severe rust, terrible oil consumption, and many other problems. The Hondas were much better cars than the Toyota. I bought a Chevrolet Cruze LT Diesel to replace the Corolla. The Cruze has been much better any of the Hondas or the Toyota.
They just need to work on the people that have never bought GM to give them a chance.
Not if they keep asking us to be less White.
Not if they keep charging $500 or more for having a car hat is anything BUT white.
I don’t recall GM asking us to be less white. Coke has training for that, and Chick Fil A said we should give consideration to shining the shoes of blacks, but… GM?
Mary’s whole EV conversion is an attack on Whiteness. Can’t you see that?
You can dilute your sample size until you find numbers you like but that doesn’t tell the true story. Forty years of piss poor management and market share drop from 55% to about 17% may give a clearer picture of real manufacturer loyalty.
General Motors Dealerships are 2nd to none. Excellent Service and one in every city on every corner. That’s convenient and exactly what everyone needs.
LOL
Not so sure about excellent service.
“Excellent Service”
He must own a Buick
I grew up in the era, What’s good for GM is good for AMERICA!!!!!!!!
I grew up then, too (born 1953). I bought several new GM products when they were the best one could get — or when I was young and stupid — but the last was a 1987 Chevrolet Suburban K20. That was the biggest piece of excrement ever produced on an assembly line, and I have sworn-off GM since.
Since 1990, I have bought nothing but Toyota and Jaguar, and even the Jags were more dependable than my last two GM vehicles. Damn you, GM! You should have stuck with engineers instead of firing them and replacing them with MBA’s (with undergraduate degrees in “Liberal Arts” and “—Studies!).
They are headed the right direction but still need more effort.
This is BS, they force SUVs and trucks on us but sell beautiful Buicks in China.
Have been buying their new cars since 1965, I guess we will part ways!
I’m guessing since you’ve been buying their cars since 1965, age won’t allow you to be purchasing many more…. picked a perfect time to deflect!
No one is holding a gun to your head forcing you to buy anything. If GM doesn’t offer what you want, go to the competition.
GM won’t sell me a non-pickup without a slave-hogging console sand they charge at least $500 extra for paint. I went elsewhere. So can you.
I’ve owed 3 Sierras and 1 Colorado. Last October I traded in my 18 Colorado for a 21 Tacoma. Trading my Chevy in for a Toyota…. best decision of my life. Their quality sucks just as much as their service. They treat their plant workers like crap, then act like their employees are the a-holes. Besides most most of their cars aren’t American made anyways.
If you have this bad an attitude about GM why did you buy 4 GM trucks in the first place?
Well, Bud Like I said since 65 and all of them and a lot of them, all but one was and is an a1999 S10 extreme which I still own in the garage for winter. Have had 3 Vettes still own 2019 Vette Grand Sport, grocery Haller is a 2019 Buick Regal Sport Back, and it’s a great CAR. LIKE I SAID ITS A GREAT CAR!!!