General Motors has announced new team leadership appointments for its Africa and Middle East Operations (GM AMEO) as it looks to continue its growth trajectory in the region.
The automaker has appointed Rohan Fernandes as its Director of Customer Care and Aftersales for GM AMEO, while Current Customer Care and Aftersales director for GM AMEO, Mohammed Al Fayyad, has been appointed as the General Director of Aftersales for the automaker’s ACDelco parts division and will now be based out of Detroit.
Fernandes first joined the GM AMEO team in 2016 and worked in its regional portfolio and programs division, as well as business development. In his new role, GM says Fernandes “has a clear mandate to grow the bottom-line and ensure GM’s customer-centric and ambidextrous vision, including advancements in mobility, is embedded across all aftersales touchpoints.”
Meanwhile, in the communications department, Sean Poppitt has been appointed Director of Communications at GM AMEO, moving on from his previous position as Director of Marketing, Communications and Customer Experience for GM Southeast Asia.
“With 15 years’ experience across media and communications, Poppitt brings a fresh perspective, backed by deep brand insight, to the Middle East,” the automaker said in a statement.
GM says Fernandes and Poppitt “will be responsible for delivering on GM’s ambidextrous business strategy: growing the core business while preparing for the next wave of mobility.”
The automaker outlined a revised business strategy for the Middle East back in February that will see it place greater emphasis on electrification and other emerging technologies in the coming years.
“GM Middle East will be focused on two distinct strategic business pillars: growing and expanding its core business of delivering world-class cars, trucks and SUVs, while accelerating its future mobility agenda across electrification, autonomy and connectivity,” the company said.
“We have been in this region for 90 years and plan to be leaders for the next 90 years to come,” explained GM AMEO president and managing director, Luay Al Shurafa. “We already hold a winning position in our core business which has always been to build outstanding vehicles that resonate with our customers. The opportunity for us, as we look towards the future, is to translate this success into electric vehicles, too.”
Poppitt and Fernandes will move into their new roles on April 1st, 2021.