Chevy Silverado sales increased in the United States and Canada, while decreasing in Mexico, during the fourth quarter of 2020.
Chevrolet Silverado Sales - Q4 2020 - United States
In the United States, Chevrolet Silverado deliveries totaled 179,444 units in Q4 2020, an increase of about 10 percent compared to 163,341 units sold in Q4 2019. Silverado 1500 (light duty) sales increased 1 percent to 125,688 units, Silverado Heavy Duty (2500HD and 3500HD) sales increased 39 percent to 51,020 units, and Silverado Medium Duty sales (4500HD, 5500HD and 6500HD) increased 35.6 percent to 2,736 units.During the complete 2020 calendar year, Silverado sales increased about 3 percent to 594,094 units.
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| SILVERADO | +9.86% | 179,444 | 163,341 | +3.21% | 594,094 | 575,600 |
Chevrolet Silverado Sales Detail - Q4 2020 - USA
| Model | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| Total | +9.9% | 179,444 | 163,341 | +3.2% | 594,094 | 575,600 |
| Silverado LD | +0.9% | 125,688 | 124,619 | -0.5% | 436,281 | 438,686 |
| Silverado HD | +39% | 51,020 | 36,704 | +14% | 150,394 | 131,953 |
| Silverado MD | +35.6% | 2,736 | 2,018 | +49.5% | 7,419 | 4,961 |
Chevrolet Silverado Sales - Q4 2020 - Canada
In Canada, Chevrolet Silverado deliveries totaled 14,682 units in Q4 2020, an increase of about 24 percent compared to 11,841 units sold in Q4 2019.During the complete 2020 calendar year, Silverado sales decreased about 1 percent to 52,767 units.
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| SILVERADO | +23.99% | 14,682 | 11,841 | -1.34% | 52,767 | 53,484 |
Chevrolet Silverado Sales - Q4 2020 - Mexico
In Mexico, Chevrolet Silverado deliveries totaled 2,267 units in Q4 2020, a decrease of about 53 percent compared to 4,773 units sold in Q4 2019.During the complete 2020 calendar year, Silverado sales decreased about 1 percent to 9,560 units.
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| SILVERADO | -52.50% | 2,267 | 4,773 | -1.13% | 9,560 | 9,669 |
Competitive Sales Comparison (USA)
Chevy Silverado sales during the fourth quarter of 2020 put the truck in second place in its competitive set. The Ford F-Series (see Ford F-series sales) took first, outselling the Silverado by 18,944 units while the Silverado placed second, outselling the Ram Pickup by 18,178 units.
Previously, the Silverado overtook the Ram in Q1 2020 to reclaim its typical spot as the second best-selling model in its segment, which was also the case during Q2 2020 but not the case in Q3 2020. The increase in Silverado sales this quarter enabled the pickup to move back into second place, knocking Ram down to third.
The Ford F-Series and Ram Pickup were the only models to post a decrease in sales this quarter at 15.2 and 6.6 percent, respectively. All other models in the segment reported growth in year-over-year sales volumes during the fourth quarter, with the Toyota Tundra reporting the largest gain of nearly 27 percent.
Full-Size Pickup Truck Sales - Q4 2020 - USA
| MODEL | Q4 20 / Q4 19 | Q4 20 | Q4 19 | Q4 20 SHARE | Q4 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| FORD F-SERIES | -15.20% | 198,388 | 233,952 | 30% | 35% | -12.17% | 787,422 | 896,526 |
| CHEVROLET SILVERADO | +9.86% | 179,444 | 163,341 | 27% | 24% | +3.21% | 594,094 | 575,600 |
| RAM RAM PICKUP | -6.56% | 161,266 | 172,579 | 25% | 26% | -11.05% | 563,676 | 633,694 |
| GMC SIERRA | +14.04% | 78,371 | 68,722 | 12% | 10% | +8.91% | 253,016 | 232,323 |
| TOYOTA TUNDRA | +26.47% | 32,389 | 25,611 | 5% | 4% | -2.21% | 109,203 | 111,673 |
| NISSAN TITAN | +15.31% | 7,036 | 6,102 | 1% | 1% | -16.10% | 26,439 | 31,514 |
| TOTAL | -2.00% | 656,894 | 670,307 | -5.94% | 2,333,850 | 2,481,330 |
Chevy Silverado sales accounted for a 27 percent segment share during the quarter, an increase of 3 percentage points compared to the 24 percent share it held in the year-ago quarter. That’s slightly behind the 30 percent held by the F-Series, which saw its share decrease 5 percentage points from the year-ago quarter. The Ram Pickup accounted for a 25 percent share, 1 percentage point less than the year-ago quarter. The GMC Sierra accounted for 12 percent share, up 2 percentage points. The Toyota Tundra held 5 percent, up 1 percent, and the Nissan Titan held 1 percent (flat year-over-year).
GM Full-Size Pickup Truck Sales - Q4 2020 - USA
| MODEL | Q4 20 / Q4 19 | Q4 20 | Q4 19 | Q4 20 SHARE | Q4 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET SILVERADO | +9.86% | 179,444 | 163,341 | 70% | 70% | +3.21% | 594,094 | 575,600 |
| GMC SIERRA | +14.04% | 78,371 | 68,722 | 30% | 30% | +8.91% | 253,016 | 232,323 |
| TOTAL | +11.10% | 257,815 | 232,063 | +4.85% | 847,110 | 807,923 |
On a combined basis, sales of the two GM full-size pickup trucks – the Silverado and Sierra – increased 11.1 percent to 257,815 units. That’s 59,427 units more than the 198,388 deliveries recorded by the F-Series, making GM the best-selling purveyor of full-size pickup trucks during the quarter.
Overall, the full-size pickup truck segment contracted 2 percent to 656,894 units in Q4 2020, meaning Chevy Silverado sales significantly outperformed the segment average.
We are providing Honda Ridgeline sales below for informational purposes, since the model straddles the midsize and full-size pickup segments.
Honda Ridgeline Sales - Q4 2020 - USA
| MODEL | Q4 20 / Q4 19 | Q4 20 | Q4 19 | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|
| RIDGELINE | -6.65% | 9,056 | 9,701 | -3.50% | 32,168 | 33,334 |
The GM Authority Take
The 10 percent growth rate in Chevy Silverado sales during Q4 2020 is impressive, but the 3 percent growth in segment share is even more so. Both feats are monumental when considered in light of the COVID-19 pandemic and its disruptive impact on both the economy and on the auto industry at large.
Notably, sales grew across all three Silverado lines, Silverado 1500 (Light Duty), Silverado HD (Heavy Duty) and Silverado MD (Medium Duty).
The Silverado’s gains came just while Ford was launching the new F-150. GM’s cross-town rival experienced several issues during the launch, including the natural dip in sales volume as a result of lower inventory. In fact, inventory of the new 2021 F-150 was impacted more than usual by what appear to be quality-related holds on already-built pickups.
That circumstance, along with strong demand for the Silverado, allowed the Chevy truck to regain the second best-selling position in its segment, narrow the gap with the F-Series and put greater distance with the Ram.
GM Q4 2020 sales reports:- GM Q4 2020 sales U.S.A.
- Chevrolet sales Q4 2020 U.S.A.
- Cadillac sales Q4 2020 U.S.A.
- Buick sales Q4 2020 U.S.A.
- GMC sales Q4 2020 U.S.A.
- GM Canada sales Q4 2020
- Chevrolet Canada sales Q4 2020
- Cadillac Canada sales Q4 2020
- Buick Canada sales Q4 2020
- GMC Canada sales Q4 2020
- GM Mexico sales Q4 2020
- GM Mexico sales October 2020
- Chevrolet Mexico October 2020 sales
- Buick Mexico October 2020 sales
- GMC Mexico October 2020 sales
- Cadillac Mexico October 2020 sales
- GM Mexico sales November 2020
- Chevrolet Mexico November 2020 sales
- Buick Mexico November 2020 sales
- GMC Mexico November 2020 sales
- Cadillac Mexico November 2020 sales
- GM Mexico sales December 2020
- Chevrolet Mexico December 2020 sales
- Buick Mexico December 2020 sales
- GMC Mexico December 2020 sales
- Cadillac Mexico December 2020 sales
- GM Mexico sales October 2020
- GM China sales Q4 2020
- Chevrolet China Q4 2020 sales
- Buick China Q4 2020 sales
- Cadillac China Q4 2020 sales
- GM Brazil sales Q4 2020
- GM Argentina sales Q4 2020
- GM South Korea sales Q4 2020
- GM South Korea October 2020 sales
- Chevrolet South Korea October 2020 sales
- Cadillac South Korea October 2020 sales
- GM South Korea November 2020 sales
- Chevrolet South Korea November 2020 sales
- Cadillac South Korea November 2020 sales
- GM South Korea December 2020 sales
- Chevrolet South Korea December 2020 sales
- Cadillac South Korea December 2020 sales
- GM South Korea October 2020 sales
- GM Russia sales Q4 2020
- GM Russia sales October 2020
- GM Russia sales November 2020
- GM Russia sales December 2020
- All percent change figures compared to Chevrolet Silverado sales in Q4 2019, unless noted otherwise
- In the United States, there were 79 selling days in Q4 2020 and 78 selling days in Q4 2019
- Chevrolet Silverado sales include:
- Chevrolet Silverado 1500 and variants
- Chevrolet Silverado Heavy Duty models, including:
- Chevrolet Silverado 2500HD and variants
- Chevrolet Silverado 3500HD and variants
- Chevrolet Silverado Medium Duty Chassis Cab
- Ford F-Series sales include:
- Ford F-150 and variants
- Ford F-Series Super Duty models, including:
- Ford F-250 Super Duty and variants
- Ford F-350 Super Duty and variants
- Ford F-450 Super Duty and variants
- Ford F-550 Super Duty and variants
- Ford F-Series Chassis Cab
- Ford F-650 and F-750 are not included in these sales, as Ford records their sales separately as Ford Heavy Trucks sales
- Ram Pickup sales include:
- Ram 1500 pickup and variants
- Ram 2500 pickup and variants
- Ram 3500 pickup and variants
- Ram Chassis Cab
- GMC Sierra sales include:
- GMC Sierra 1500, Sierra Denali 1500 and variants
- GMC Sierra Heavy Duty models, including:
- GMC Sierra 2500HD, GMC Sierra 2500HD Denali and variants
- GMC Sierra 3500HD, GMC Sierra 3500HD Denali and variants
- GMC Sierra Chassis Cab
- Toyota Tundra sales include:
- Toyota Tundra and variants
- Nissan Titan sales include:
- Nissan Titan and variants
- Nissan Titan XD and variants
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Comments
This is only because of EDE in December. GM blew all its inventory into the streets in the final month of 2020 and has been paying the price in 2021. It has been an absolute bloodbath in market share loss YTD and I am not sure GM will be able to recover unless it can find a bunch of computer chips in a mattress somewhere.
Tinted up sounds like another import loving yuppie!
Right Ken. I have a 16 SS Sedan, 19 Silverado High Country, and a 21 Blazer RS…. The only import I’ve got is a 71 240z.
Just wait until GM reveals their quarterly sales report for Q1
Actually GM did this with limited inventories and gaining a higher ATP than they ever have had in GM history.
The new truck should only improve things
Now fix that cra$$py interior and I’ll buy one!
Yeah if the ’22 fixes those issues I might trade my ’18 for a new one
Everyone who cried about the “ugly” Silverado HD gonna eat their words? Turns out the design is a huge success.
I sure love my 2021 HD it has tough truck features looks great and still has a comfortable ride with plenty of power
Granted GM has the best HD ride but you must live somewhere like AZ. where 95% of the roads are like a sheet of glass to call it comfortable.
No I don’t , I live in the middle of farm country and travel a lot on unpaved and gravel roads . Not sure if the Z-71 option helps but it sure didn’t hurt either
Z71 on a hd will not make you feel a difference like you can in a 1500,you must have been a owner of HDs for a long time that is why you say comfortable,the only time I refer to a HD as comfortable is on a smooth road.
Ugliest front end in the history of trucks period. Edsel of trucks.
Is it the design? Or, is it the utility and usefulness? Could it also be Chevy dealers are dealing and Ford dealers are acting like they are doing you a favor to even acknowledge your presence when you walk in the door, like it is here in my city in NE Tennessee?
Considering how many of these I see running around lately I would tend to believe this.
GM is probably going to take Ford to lunch on trucks, look at how they pricing the 2.7s (a decent equipped 4×4 2.7 can be had for less than $30k) plus CAFE requirements, not being a fanboy but Ford and Ram need to look out.
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Love my 14′ Sierra reg. cab short box. Now unable to replace due to some G.M bean counter cancelling this popular model with everything the size of a parade float! C’mon G.M., help us out as small block shot beds are traffic friendly.
There is nothing popular about a regular cab short box. They sell trucks to make money. If the numbers warranted a shortbox regular cab, they certainly would build them, but they don’t because few people want them.
You’re right! But having grown up with the best N/A built V8 and don’t fit in a Vette, I’m screwed!
I’ve had three sliverado regular cab shortbeds in the last 10 yrs still driving a 2011 there was talk awhile back GM was going to start building them again hope its factual
Were them gm best selling truck commercials ? Lol
GM needs to pull up their socks. And start looking at the interior and deleting some unless options.. GM needs to regain the top spot.
GM should make a combo GMC/Chevy commercial tooting the best selling line of trucks but who really cares except the small no-loyalty crowd?