The ZR2 Bison version of the 2021 Chevy Colorado pickup truck is finding customers on average 33 days after arriving on dealer lots, GM Authority has learned. This data point, collected at the end of February 2021, is slightly more than half the 60 days considered optimal in the U.S. auto industry, and suggests that the rugged truck is in high demand.
The Colorado ZR2 Bison is not a standalone vehicle. Instead, the Bison is essentially a package for the 2021 Chevy Colorado ZR2, which is the range-topping Colorado model that differs considerably from all other models in the Chevy Colorado range.
Standard equipment on the Colorado ZR2 includes:
- All-new, lettered, flow-through “Chevrolet” front fascia
- Segment-exclusive Multimatic DSSV position-sensitive dampers
- 2-inch suspension lift
- Cast iron control arms
- 3.5-inch wider track
- Standard front and rear electronic locking differentials
- Autotrac transfer case
- Off-road rocker protection
- Multiple skid plates
- Standard red tow hooks
- Sand Dune Metallic exterior color option (now shared with Colorado Z71)
The ZR2 Bison package was developed by aftermarket off-road and overland equipment manufacturer, American Expedition Vehicles (AEV), whose logo includes an image of a bison. Chevrolet collaborated with AEV to produce the Colorado ZR2 AEV Concept, an extreme version of the 2017 Chevy Colorado ZR2. Chevy described this vehicle at the time as expanding the performance envelope of the segment-redefining Colorado” while demonstrating “the capability of Colorado and its off-road performance variant, the Colorado ZR2”.
Today, the ZR2 Bison Package is available exclusively on the Colorado ZR2. It is priced at $5,750 and includes the following equipment:
- CHEVROLET lettered grille with Flowtie logo
- AEV Front Bumper
- Fog lamps (T3U)
- AEV rear bumper (VHU)
- Wheel Moldings (B7O)
- Fuel tank skid plate (PZ9)
- Front skid plate (PZG)
- Rear differential skid plate (PZL)
- Transfer case skid plate (PZN)
- 17-inch AEV aluminum wheels (RIG)
- 17-inch AEV spare wheel (S4M)
- Front floor liners (CPX)
- Rear floor liners (CPY)
- AEV Embroidered Headrests
Chevrolet Colorado Sales - 2020 - USA
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Chevrolet does not split ZR2 or ZR2 Bison sales from those of the regular Colorado, so we don’t know exactly how well they are selling. The Colorado was the sixth most popular Chevy vehicle in the U.S. in 2020 at 96,238 units, down 21.3 percent during a very difficult year. However, it improved by 8.7 percent in Q4 when the industry was beginning its slow recovery.