The 2021 Chevy Blazer crossover and 2021 Chevy Traverse three-row crossover spend very little time on dealer lots before being sold to customers, GM Authority has learned from sources familiar with the situation.
As of the end of February (2021), supply was running at 31 days for the Chevy Blazer (up only slightly from 28 days in January) and 38 days for the Traverse. The optimal figure for the U.S. auto industry is considered to be 60 days.
Below-average numbers can be caused by either high demand, insufficient supply, or a combination of both. In the case of the two Chevrolet models, it’s both. Production of all models was badly hit by a two-month factory shutdown due to the COVID-19 pandemic and a slow subsequent recovery. Inventory have not caught up since then, largely because of impressive demand for both vehicles.
Despite the shutdown, sales of the Blazer jumped by nearly 63 percent to 94,599 units in 2020. The Traverse experienced a 14 percent downturn to 125,546 sales, but it was still Chevrolet’s third most popular model behind the Chevy Silverado pickup truck and the Chevy Equinox crossover.
Chevrolet Blazer & Traverse Sales - 2020 - USA
|MODEL||YTD 20 / YTD 19||YTD 20||YTD 19|
Due to these figures, it has not yet been possible for GM to regain optimal inventory levels since the COVID-related shutdown. The automaker does not appear to be greatly concerned by this – in March, it has made the vehicles even more likely to sell quickly, offering up to $5,000 off the Blazer and up to $3,250 off the Traverse.
The appeal of the Traverse will increase still further when it receives a mid-cycle enhancement (MCE) for the 2022 model year, which is due to go on sale early this fall (see more on the 2022 Traverse). The refresh was planned for 2021 model year, but was delayed by the COVID-19 pandemic. No major changes are expected to be made to the Chevy Blazer until after the 2022 model year.