Cadillac Live is celebrating its second anniversary in Canada, first launching back in March of 2019 as an easy and convenient way for customers to explore the latest Cadillac vehicles.
According to Cadillac, the Cadillac Live service has proven to be a successful in increasing both vehicle sales and brand awareness, helping to drive a 12.2-percent increase in retail sales in Canada for the 2020 calendar year.
“Cadillac Live was created as a time-saving tool ideal for those who don’t have space in their schedules for multiple dealership visits, and proved to be invaluable over the past year with the necessity for more virtual shopping experiences,” Cadillac states. “Cadillac Live saw increased use in 2020 with 59.2K sessions and more than 1,300 test drives in Canada alone!”
As the automaker points out, digital shopping experiences are on the rise. According to a study from Think with Google, 49 percent of Canadian online shoppers used a shopping app in their previous two days while shopping, while a Google Consumer Survey found that 66 percent of people viewed digital experiences and interactions as a good alternative to a dealer visit.
For those who may be unaware, Cadillac Live is a free service offered to Cadillac customers whereby a live agent provides an in-depth walkaround of a Cadillac vehicle of the customer’s choosing. Customers can make an appointment for a Cadillac Live session on Cadillac’s website.
The session includes a one-way live video tour of the Cadillac vehicle, guided by the agent. The agent is equipped with an iPhone X, an Osmo gimbal, and a Bluetooth headset, and customers can ask the agent questions in real time, providing a viable alternative to an in-person visit to a dealer.
Cadillac Live launched in the U.S. in December of 2019, and has proven to be a great way for customers to remain engaged in the car shopping experience, even during the COVID-19 pandemic.
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Comments
It’s unbelievable that the public can now buy a new car online without seeing it, touching it, driving it. The only positive I can see is not having to deal with a salesman.
I won’t even buy a pair of shoes without trying them on first. I can’t imagine not being able to ringing the car out before spending that kind of money. I have to drive and touch it before I know it’s for me.
You already lost the sale with the ridiculous tapered leg open shirt bro dude suits accessorized with white sneakers. What kind of statement are you fools trying to make? Reassess.
Jesus, is that a man bun? A Yamaka? WTF?
This site really needs to moderate the racist comments.
I agree, but in this case…where are the racist comments???
The Ministry of Truth has issued its final determination on the matter:
“They ain’t nuthin’ rayciss to see here”
Now carry on, Karen
Idiot BoyMARCH 26, 2021 AT 4:06 PM
Jesus, is that a man bun? A Yamaka? WTF?
This is an anti-semitic and xenophobic comment.
Jeez, Lighten up Sue. Your ‘political correctness’ is getting old.
What’s wrong with being inclusive? I read this and think y’all are probably fat old white 300lb jobless losers posting on a gm fanboy page.
You are the ones getting old, and your pale snowflake asses won’t be missed when you’re extinct. Keep voting in your worst interests.
The advertisers that keep this site afloat won’t cater to your hate once your generation is in diapers and has no buying power. It can’t come soon enough.
There’s only one racist, ageist, body shaming bigot spreading hate here. Can anyone guess who that is?
Making light of an oddly shaped, shadowy cranial outline and speculating whether it’s a man bun or a Yamaka hardly constitutes anti-Semitism or xenophobia.
The mere mention of an item symbolizing a certain culture or group of people in an attempt at humor isn’t automatically racist, sexist or xenophobic (perhaps it just wasn’t funny). Becoming deeply offended without regard for context is characteristic of a simpleton or a fanatic – in your case possibly both.
You are also using ‘Karen’ as a general derogatory slur against women.
The very existence of the term, “Karen” typifies just how ridiculous things have gotten with self-appointed moral authorities and leftist cancel culture. Congrats, hun – you’re the embodiment of Karen. It is therefore not applied as a “general derogatory slur against women”, rather I use it accurately to describe you, sue.