According to Cadillac, the Cadillac Live service has proven to be a successful in increasing both vehicle sales and brand awareness, helping to drive a 12.2-percent increase in retail sales in Canada for the 2020 calendar year.
“Cadillac Live was created as a time-saving tool ideal for those who don’t have space in their schedules for multiple dealership visits, and proved to be invaluable over the past year with the necessity for more virtual shopping experiences,” Cadillac states. “Cadillac Live saw increased use in 2020 with 59.2K sessions and more than 1,300 test drives in Canada alone!”
As the automaker points out, digital shopping experiences are on the rise. According to a study from Think with Google, 49 percent of Canadian online shoppers used a shopping app in their previous two days while shopping, while a Google Consumer Survey found that 66 percent of people viewed digital experiences and interactions as a good alternative to a dealer visit.
For those who may be unaware, Cadillac Live is a free service offered to Cadillac customers whereby a live agent provides an in-depth walkaround of a Cadillac vehicle of the customer’s choosing. Customers can make an appointment for a Cadillac Live session on Cadillac’s website.
The session includes a one-way live video tour of the Cadillac vehicle, guided by the agent. The agent is equipped with an iPhone X, an Osmo gimbal, and a Bluetooth headset, and customers can ask the agent questions in real time, providing a viable alternative to an in-person visit to a dealer.