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Cadillac Honors Audacity Of Blackness: Video

Cadillac has uploaded a one-minute video titled Audacity Of Blackness to its YouTube and Instagram channels. In the official words of the GM luxury brand, “This film is an expression of the glorious, resilient display of Black accomplishments born from resistance and innovation, that have changed industries, communities, culture, and the world.”

Over inspiring visuals and imposing music (both containing African elements), rapper and activist Killer Mike delivers a strong narration, which begins: “Our presence is beyond vital. Everything we do makes this land worth fighting for. It’s because of our nerve, our audacity, that this culture is so rich. This is a testament to what happens when you bet on Black.”

“To be black and audacious is to be the perfector of all circumstances, and we put that on our lives – daily,” Killer Mike concludes.

Perhaps inevitably, reaction to the video on both social media channels has been very mixed, with some commenters expressing strong support and others declaring that they will never buy a Cadillac again (if they ever did before).

There are also who wonder what any of this has to do with cars. The answer is that it has nothing to do with them at all. The video is clearly part of Cadillac’s marketing strategy, but it does not promote any particular Cadillac product.

Nor has it sprung from nowhere. Recent General Motors policy – and therefore that of Buick, Chevrolet and GMC as well as Cadillac – has been to promote racial equality. The company established an Inclusion Advisory Board last year, with CEO Mary Barra as Chair, and at the same time designated $10 million to support inclusion and racial justice. The first $1 million went to the National Association for the Advancement of Colored People (NAACP) Legal Defense and Education Fund.

“Cadillac will continue to take action because we are impatient to affect change,” the brand states on the Audacity page of its website. “This is not a symbolic gesture; this is an ongoing commitment to operate in service to the Black Community.”

Check out this part of the ongoing commitment here:

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David has been writing about motoring and motorsport since he was 13 and racing since he was 19. He is British, and therefore apologizes for taking up too much of your time.

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Comments

  1. Getting my popcorn…

    Well, don’t you want GM to have more buyers?. Yeah I get the pandering part which is a bit much but we know companies target groups like Hispanics, Southerners with trucks the green crowd with E/Vs and so.

    Reply
  2. I have to shake my head at this. Again, GM? This feels like racism in its purest form. How did we get so far off track?

    We are here celebrating and showcasing human beings based on the color of their skin, not the content of their character, and making excuses as to why its ok (they worked hard, they’re so successful, this is good, are YOU racist??). As popular as it is to think racism is being reversed with these unrealistic artistic pieces, commercials, holidays, and celebrations, its not, and its only getting worse.

    Racism is a business, and it is thriving more than ever thanks to all this token “inclusivity”. People are being exploited for clicks, and manipulated to hate each other for even more clicks.

    Real inclusivity is how we live our lives, and what we teach our children. Saying hello to someone on the street, helping a stranger in need, holding a door, letting someone cut in front of you at the groceries because they have only a few items, without a second thought to their racial or economical status.

    I’d trust GM a whole lot more if they’d quit dividing society (into groups) and made some ads that showed some examples of people actually including each other in their lives, rather than running down checklists, putting different groups on display for everyone to gawk at and calling it a victory.

    Just because all the other big companies have collectively lost their minds, doesn’t make it OK, GM. We have to start somewhere, and that should be with saying ‘no’ to this nonsense when the marketing people have these bright ideas.

    Thanks for letting me speak my mind on this.

    Reply
    1. I have the same thing on my mind.
      Don’t worry, we are not alone on this.

      Reply
    2. Excellent post mtargus. Thanks for taking the time to share your thoughts.

      Reply
    3. It’s amazing that there were actually people giving this a “thumbs down”
      How is true inclusiveness wrong?
      It isn’t.

      Reply
  3. This overall effort by corporations and non-profits really have me wondering why.

    I’m much younger than the average age Cadillac buyer. People may look at me and assume this kind of ad makes sense to me. It doesn’t.

    I was raised in a way that was once very common in America. Work hard to support yourself and your family. Treat people with respect. Look them in the eye. Shake their hand. Their appearance is totally irrelevant…what matters is how they carry themselves as a human being. The better their character, the more worthy of respect they are. Skin doesn’t effect that.

    I always kind of expected that to be the baseline approach by the large majority of Americans – man, was I wrong.

    It wasn’t very long ago when I was in college. The entire culture there placed absolutely ZERO emphasis on good character and sound morals…all that mattered was your skin color. Your gender. Where you were from. Who you were attracted to. What political ideology you supported.

    By default, I was as detestable as you could get: white, male, straight, Christian, and a believer in refusing to look at people based on their various “identity groups.” I was told there was no way BUT to look at people for their race. If you were born black, you were inherently oppressed…and if you were born white, you were inherently the oppressor. BY NATURE. And there was nothing you could do about it.

    I’ll never forget a friend I had in college who dared speak out against the masses. He was black, from the inner city. He decried what he called “systemic pandering” to black folks, criticized his own culture that glorified guns, violence and gangs, and told people who weren’t even black that they could have no idea what he really meant, because they had never been there.

    This angered the most woke people at the school. They never left him alone as long as he was on that campus, and that includes the administration. He was ideologically as dead center as you can get, but he was branded a radical zealot.

    He always said that this intense focus on inherent personal; differences out of our control, no matter the intention, was divisive by our own nature. He was right.

    We used to talk about this all the time, how group mentalities and incessant preaching on the evils of the past would further fragment our society. If he ever sees this ad, I’m sure he’ll denounce it as crazy and harmful. I feel the same.

    I never thought I’d live in a world where skin color is so centric to how we judge someone; you can’t turn around without seeing some other corporation pandering to black folks. It’s almost like people forget that they truly do not care…they simply want your money to make for their shareholders. That’s always been their #1 objective. Anyone who argues otherwise is naive beyond salvation.

    Black culture has done much good for the world…incredible food, passionate religious, excellence in sports. But is a constant, unrelenting focus on how amazing black folks are truly beneficial to us? Especially when it’s coupled with the teaching that if you’re white, you are their enemy, irredeemable and oppressive from the moment of birth? Is this a constructive message?

    I expect to be attacked for saying this, but nothing I said is even remotely divisive. It’s just the personal thoughts of a guy who hurts from watching his country divide and divide again, further and further into smaller and smaller groups until people can barely relate to another anymore.

    The things that used to unite us, principle, morality and human values, are no longer enough to bridge the many camps we fragment ourselves into.

    Reply
    1. Any inventions?

      Reply
      1. I didn’t realize I had to list every single positive black contribution known to man for my comment to be relevant. Thanks for proving my point.

        Reply
        1. I’ll take that as a NO.

          Reply
          1. Whatever you say, boss.

            Reply
    2. Amen!
      This does nothing but divide and polorize even more.
      Black culture is good and never racist.
      White culture is bad and always racist.

      But anything to make a buck i guess.

      Reply
    3. Well said. I grew up in mostly black poor neighborhood. Only my family and another one was white. I never cared about what color you were. If you were good person and nice we could be friends. There is bad on both sides. Coke just lost a lot of stock because of their stupid idea of try to be less white….WHAT? If you judge anyone by the color of their skin its racist doesn’t matter what color your skin is, if you treat people with respect they will treat you with respect.

      Reply
    4. @G8Burnout: Your words: “I expect to be attacked for saying this, but nothing I said is even remotely divisive. It’s just the personal thoughts of a guy who hurts from watching his country divide and divide again, further and further into smaller and smaller groups until people can barely relate to another anymore.”

      Now ask yourself this. In this same time period where you say you have been watching this country divide (I’m assuming as a white man??), what do you think many black people have been seeing or thinking as more and more of them are killed or treated differently than you and I? My point? You and I have for decades and probably will for years to come been able to do and see things differently than black people. We can drive through nearly any neighborhood without being stopped. Do you feel black people can do that? I could go on for months with things, but please just take a deep breadth and attempt to imagine not being white. I think your quoted paragraph above would read differently. I’m not making you wrong as it’s how life has been and how we’ve been brought up………differently than non-whites.

      Reply
      1. Another dopey comment from the delivery boy. And the reaction proves it.

        Reply
        1. GNX87: If you don’t like my comments, then don’t read them. Just because there are a LOT of white people on here who are threatened by a video, don’t show your ignorance towards me. Is the “vote up or down” what’s so important to you?

          Reply
          1. Again, like a typical pc-thinker, white people on this board aren’t “threatened”. You’re projecting your own discomfort by making that statement. Having an opinion different from your own pc-media narrative does not make one threatened. You don’t show commercials by saying race matters and expect people not to ask why race matters subsequently calling them racist for asking.

            Reply
    5. You must be very similar in age to myself man just judging by how you described your college experiences. I am late 20s.

      Reply
      1. dblezy

        I’m in my late 20’s as well, D. It’s sad how you can tell my age from the negative college experience…though it is comforting to see someone else the same age who is as annoyed with the culture as I am haha

        Reply
  4. Of course White Americans can have the values and unique culture that makes the US great, the problem is when another group says “we’re xxxx Americans” the White Supremacist within White America somehow has a problem with it or I’ll just call it “you can love America minority but we HAVE to be on top, and you better love it….or else….”

    Reply
    1. Guestt: Agreed.

      Reply
    2. No. Wrong.

      The problem is not having a unique culture that, when combined with all the other cultures in America, makes the country great.

      The problem is when corporations, academia, the media, government and the entertainment industry exalt one culture above all others, and tell you that if you aren’t of that culture, either you’re somehow a lesser human being from birth. or you hate and despise people who ARE from the culture they are exalting.

      Constant, relentless emphasis on tribalism and grouping leads to the very things being emphasized. And we wonder why we are so divided.

      Reply
      1. The dominant society set the rules for what you just said. “exalt one culture above all others, and tell you that if you aren’t of that culture, either you’re somehow a lesser human being from birth.”. No Jim Crow laws for Whites that was made that I read of. As said companies target groups to buy their products is nearly as old as capitalism itself.

        Reply
        1. The dominant society does set the rules, but who said that the dominant society has to be one of race?

          Right now, the dominant society is one that tells white children they are inherently hateful simply because they are white. Is that supposed to be better than hating someone simply because they are black? Does it really have to be one or the other?

          You and I should be focused on making sure that the “dominant society” is one that appreciates human beings not for what they look like, but who they are. Everyone, regardless of race, history, homeland or creed.

          Reply
        2. The focus is one culture, not a culture by race. Think. America was settled by eurpoeans, thats a fact. We created our own culture, not because of color. Color is not culture. Assimmilation to a culture and it’s values is the best way to keep a country united.

          Reply
          1. GNX87: Now there’s an ignorant comment showing just how white you are. Maybe a history book would be good for you to pick up about now.

            Reply
            1. You’re the most ignorant person on this board. There is no hope for you.

              Reply
              1. GNX87: Let’s just start with this one part of your comment: “America was settled by eurpoeans, thats a fact. ”

                Enlighten us on how this is a fact. Last time I checked, the white “Europeans” came here and took over from the native Americans. And just like the others like you that probably think that “Mexicans” are coming in and taking over parts of the USA like southern California, the truth is that white people took this area from the Mexican people. The entire southern part of California was part of Mexico and we took it from them. Sorry, but facts matter. That’s why I called your comment above ignorant. How mature of you to have the come back “You’re the most ignorant person on this board”. What’s next? You going to call my mother names?

                Reply
                1. America was founded by europeans. There was no “America” when the indians lived here. DO-YOU-GET-IT? Mexicans are entering the country illegally, so yes in fact they and other people from Central America are taking over. You do not have a right to enter our borders because you think your native country had some claim to our land a century and a half ago. PERIOD!

                  We are a country of laws. The war with Mexico was settled. Do you want to keep a balance sheet or ledger of every tribe around the world from the beginning of time that “took” something or some land from somebody? Because they did. Indians conquered other indian tribes, even made them slaves. African tribes conquered other African tribes. Shall we keep going you pinhead?

                  This is the United States of America and we have a law of the land as do other civilized nations. We are NOT merely a nation of immigrants, moreover and more importantly we are a nation of citizens. Put that in your dope pipe and smoke it.

                  Reply
                  1. Sure GNX87: Tell yourself whatever helps you sleep at night. Call others names. Mature. Although you are correct in the facts about people should not be coming into the USA illegally and you are correct that other Indian tribes or African tribes may have conquered other tribes. How does that pertain to your “fact” about whites from Europe settled America? What’s next, are you going to attempt to tell us that the black people in this country should appreciate that the Europeans gave them a free trip here for an exchange work?

                    Your true colors are shining through quite clear.

                    Reply
    3. Wrong. Another lackey who swallows what the Left feeds him. You’re not a suprmeacist because you have a different view. But CNN watchers like yourself can’t think objectively. When MLK jr. said character not color, he was reaffirming American values, not hypehenated American values. Our motto is E. Pluribus Unum-from many come one. We’re not united if we’re hyphenated. If you want skin color not to matter, then don’t make it matter.

      Reply
      1. And there it is. GNX87 couldn’t hold it back and has shown it’s true self.

        Reply
        1. I never hold back. Why don’t you try reading a book or two.

          Reply
  5. What about having the audacity to celebrate whiteness?

    GM should merge with Coke.

    Reply
    1. You mean Whiteness with a capital W i hope.

      Reply
  6. Actually the marketing to the black community goes way back.

    In the 30’s no automaker ever marketed to the black community. Then there was one guy at Cadillac noticed that there were many in the black community that could buy a expensive car so he targeted them for sales, This led to a large number of blacks buying Cadillacs for decades. No this was not pimps like in the movies but business owners in the community, They may not have lived in Bloomington Hills but they still made good money and were looking to find someone who would take their money.

    I really see no issue here as this is more a legacy of where Cadillac was the first automaker to see the Black auto buyers as a auto buyer just as anyone else.

    Good marketing will target groups as that is the way we are, While we are all not the same culturally, We all have our own ways,

    Reply
    1. Well last century black communities were not degenerate like they are today. Fathers were at home and kids were not largely born out of wedlock. A completely different culture and context. America was completely different as a nation in the 30s. As a whole the nation had values and national pride was good. Nowadays not the same.

      Reply
  7. I’m white. I’m 53. I grew up in middle America called the mid-west. I drive a Cadillac. I watched this video and have zero clue why anyone is complaining about it. For the love of god, chill out. And for anyone (not on here yet, but according to the article) who would say they will never buy a Cadillac or another Cadillac because of this, shame on them and don’t let the door hit you where the good lord split you.

    Reply
    1. You miss the point, Dan. As a single ad, there’s really no real problem with this. But you aren’t seeing the forest for the trees. You need to zone out and look at this ad not on its own, but how it exists in the current culture as a whole.

      There’s an entirely race-centered movement afoot that is dividing our country and harming our relationships. It segments us into categories we can’t control, and tells us those very uncontrollable things define us.

      “Unapologetically Black.” What does that even mean? That’s like saying you’re unapologetically alive, or you unapologetically eat or breathe. You can’t apologize for something out of your control, anyway. Except if you’re white, and then you’re expected to apologize for any and all sins of people who came before you with the same skin tone. Why is this?

      I’m lucky in that my close circle rejects this kind of thing. White, black, brown, old, young, Muslim, Christian, Jew, man, woman…we appreciate each other for and judge one another by how we treat people, not what we look like. Sad to say, we can’t say the same for the rest of the world.

      Reply
      1. How about unapologetically White?

        Reply
        1. Equally as stupid and pointless.

          Reply
      2. And again G8Burnout, I would ask that you attempt to think of this from a person who is not white. I’m sure their view of all this would differ quite a bit from yours. I’m not making you wrong here as I’ve said above. I’m in the exact same place, and you and I are not fully able to see things as would someone who is black and has been seeing the same thing we have seen, but in a very different way.

        Reply
        1. Perspective doesn’t equate to reality, Dan. There’s what’s real and true, and what’s not. Whether I’m looking at the Empire State Building from up close or far, from the north, south, east or west, is irrelevant to what it is.

          It’s the Empire State Building, regardless of who’s looking at it, where they’re looking at it from, how they’re looking at it, why they’re looking at it.

          I strongly suggest that you start looking at the issues of our time with far more lenses than race. Univariate analysis is stupidly prone to error and fallacy. Any scientist worth his or her salt knows this.

          Try examining the culture sometime.

          Reply
          1. G8Burnout, Dan B is incapable. He’s not a seeker of truth. He’s all emotion ,no thinking or analysis.

            Reply
  8. When will GM recognize the contributions of WHITE people?

    Reply
    1. There’s no reason to. Recognize the contributions we make together as Americans, not separate as people of different races.

      That never used to be considered a fringe idea.

      Reply
      1. G8Burnout – Thanks for the dialogue on this. It amazes me that the idea of seeing someone for who they are rather than what “group” they fall into is controversial in any way.

        Reply
        1. Eric,

          I’m right there with you, man. I’d be just as annoyed if GM ran an ad celebrating white folks, Italians, Irish, German, or Chinese folks, Brazilian folks, etc.

          That doesn’t mean that we don’t all bring our own unique contributions to the company, country or world. It means that we’re at our best when we are all celebrated together, not for how we look or where we’re from, but who we are as a unit: Americans.

          Reply
      2. I Agree with this. We all should be American first and then our heritage should be secondary.

        That was the way it was for years. People came here and while they kept their heritage they worked to assimilate to society and speak the language and work to be American first.

        In my family we have German, Swiss and Norwegian back grounds but I had a couple great uncles on the beach at Normandy fighting the Germans.

        Reply
    2. What for?, Whites own GM (along with America), if you still complain that’s not enough that’s you on your boat.

      Reply
      1. No

        Reply
  9. This article elicits thoughts of the proverbial 10-foot pole. Paragraph 2 of Miranda too.

    Reply
  10. There is a great insecurity amongst the commenters here. You see something like this and assume it’s saying that it’s bad or somehow lesser to be white. The idea that many here are missing is that black American experience IS an American experience. That is to say, the black American experience is just as American as your American experience.

    As Childish Gambino said, this is America

    Reply
    1. That Childish Gambino song was trash. He was refering to a subset of american culture. The “black” one which is degenerate and causes its own owes. Which also refuses to assimilate. The same culture that makes music about the same stuff that negatively impacts people within said culture. Glorifying its degenerate ways. Laughable at best.

      Reply
    2. Charlie,

      I think I’ve said this twice now, but I’ll say it again for clarity. No, I don’t “see something like this and assume it’s saying that it’s bad or somehow lesser to be white.” The ad by itself, in a vacuum, is not harmful or negative in any way. It’s good for people to receive credit and praise.

      But you take this ad and drop it among the swirling storm that is modern culture for some perspective…now THERE’S where the issues begin to rise.

      A culture that tells people that they are inherently racist from birth if their skin is white.

      A culture that tells white employees that they need to “tone down” their “whiteness” as if they either have any control over it, or as if it’s undeniably a bad thing, for themselves and for their communities.

      A culture that will personally direct you on GPS apps to businesses marked as “black ownership,” as if there’s some kind of superior moral motive for spending money at black establishments as opposed to establishments not owned by black Americans.

      A culture that declares that celebrating what we all have in common, morals, principles, history, etc. is not only harmful, but is an active denying of the existence of people who look different than us.

      A culture that thinks its perfectly equitable to ease up academic or professional standards for people with one skin color (black folks) while penalizing folks with another skin color in the same exact breath (Asian folks).

      A culture that decides that the black race must receive preferential treatment if they want any chance at being as good as or better than any other race in any personal endeavor, and promises that their greatest historical oppressor by FAR, the federal government, will be the one to do that for them, since they are incapable of doing it on their own.

      A culture that rightly will chastise you for saying all black folks must be exterminated, but will wrongly praise you as a visionary and social champion if you say white folks must be exterminated.

      A culture that brands everyone who loves their country and respects its representations as racist.

      A culture that teaches children to be ashamed of things they never even did themselves, and was totally beyond their control.

      A culture that think’s its perfectly acceptable to create a satirical Youtube video of black folks stereotyping white folks, yet will destroy you if the races are changed around in any way (“What Are White People Superior At,” it’s still up on Youtube right now, go look it up. Answers include “smelling funky,” “fear,” “ignorance,” “self-delusion,” “lying, stealing and cheating,” “manipulation,” “violence,” “destruction of land and people,” etc. Imagine if the races were switched…)

      And maybe most despicably, a culture that tells you your #1 defining characteristic from birth until death is your skin tone.

      THAT, Charlie, is the problem here. It takes a certain amount of depth and understanding to realize the broader issues at play here, instead of repeating talking points mindlessly spewed out every day in the public sphere.

      Reply
  11. Guess my comment was deleted or did not post for some reason. I hope the latter was what happened but I have my doubts. All I basically said was if white folks were honored for what they have done then the world would be in uproar. I also stated that the world we know and enjoy today was due to the west. Most of which being western European culture. Specifically Anglo and Germanic. No that is verboten to talk about that. People can’t accept this basic truth and that some cultures truly suck and not all are equal. The gravity of my comment was not hateful at all. “ism” or “ist” goes both ways. I have learned that only a one way street is acceptable and the one must toe the line. Screw that. I’m not even of European ancestry and this pandering is disgusting. This is why the west is on a precipitous fall presently. Divide and conquer the oldest trick in the books. The feminization of America has been catastrophic since last century.

    Its all about the muh feelings. For those of you MEN with a backbone and can read between the lines, I pray that God grants you the strength and resiliency to make it through everything we face in the realm.

    Reply
    1. As of this writing, no comments have been deleted from the thread.

      Reply
    2. The same God you pray to is also against racism….Numbers 12:1-16. Yes I’m against feminist agendas as well, let the powers to be fight that fight.

      White folks are honored everyday, look at your dollar bill, electricity, the gas station, names of highways, state parks, 95% of the nation’s memorials, universities, etc…..

      As said before the problem is White Supremacist want everyone not White bow and worship in their way without acknowledge thier own people’s accomplishments, even if you assimilate as Blacks tried during Jim Crow you still get mistreated. In that case that’s wrong.

      Reply
      1. Guestt,

        You look at the buildings, highways, coinage, parks, etc. and see white folks, black folks, Asian folks, Native American folks. Fine. That’s your prerogative.

        I look at the same thing and see Americans, Americans all. And that’s a choice I make.

        Greatness doesn’t come in colors…it comes in character, achievement, leadership. Try looking at the country that way sometime.

        Reply
      2. Guestt: I don’t know about you, but I’m throwing the towel in on this one. Most of the comments on here really border on racism and white supremacy. I’m reading every comment on here and what I keep seeing is what I assume are white people digging in and taking a stand on how good things were in the past. How they see things and why things can’t stay that way. My point (especially to G8Burnout) has been falling on deaf ears and a closed mind. I don’t understand why it’s so difficult for others to realize that was/is how they have seen life. It’s certainly NOT how the average black person has seen it. But what I find the most astonishing is that a single 60 second video did this to them. Like it’s taking their life away from them. It’s an ad and a good one at that.

        Reply
        1. Dan – What concerns many on this thread is not “a single 60 second video”
          It’s the irony of the situation where GM, in trying to be “inclusive” and “politically correct” has made the entire focus of this ad about race.

          By definition, it’s racist – the very thing they’re virtue signaling that they’re not.

          Reply
          1. You won’t convince him. He thinks your a racist and white supremacist because you have a different view and one that is rooted in facts and logic.

            Reply
      3. Well the nation is predominately white folks of european ancestry, so of course that is who one will see on the dollar bills. Just like with sports everyone hates the winner especially if they win year end and year out. The problem with minorities is that they seem to think that they should see people like them at every position in the nation. Statistically it is impossible. Of course modern pandering times over represents these groups in the media at the expense of merit.

        The powers at be will not fight the feminist agenda as it is better for that agenda as it is easy to control people. Take out the actual MEN then there is no resistance. Females will always follow the rules of the new conquerors and will ensure that their children follow the masters. Men on the other hand usher in change and bring new ideas with new countries.

        “White supremacist” is a new bluff word that came out of no where. One can be called that if they want little immigration and want to increase the birthrate naturally with its current people just to give an example. I know German men who lay low, who could get labeled a “Nazi” because the don’t believe in the continued cuckoldry of their nation.

        In regards to blacks assimilating, the democrats ensured life would be hell for them especially in the south then turned around as the tide changed to go along and give them more rights, having their “back.”

        I’m not white but growing up I was fortunate to live in various countries. The common theme we were taught as a kid was to assimilate to your host nation. Otherwise shut up or get out! I see no evidence of “supremacists” telling people to bow to them. Even if it was true, millions of people will still try to enter the USA, Canada, EU, UK every singly quarter.

        Ask any farmer and he will tell you that no matter what he does some of his yield will be bad. Even if a very small percentage. So yes there are “ist” people in every country. In reality these types of people are so small in numbers, there is no point in mentioning them.

        People envy the west because of its success throughout the ages.

        For the record I hate prefix americans. We are all american and people need to stop seeing everything in terms of black and white.

        Reply
        1. Well said. Assimilation is the foundation of E. Pluribus Unum. It’s what makes America great.

          Reply
        2. No minority (at least the ones I know) want to see the nation as they see fit, just the mistrust and mistreatment of that person regardless of attempted assimilation. The other minorities that just give up and become a “token” or “pet” have to walk the line because one wrong thing said or done means the White Supremacist will get rid of their position.

          I’m done with this argument, not that I’ll change minds but just calling out this phoney “One America” thing don’t include all Americans by covering up ethnic backgrounds and a little 45 second ad that GM exposes this.

          Reply
  12. Political correctness has gone haywire.

    Reply
    1. It’s marxist in it’s roots and inherently evil. It is counter to America and our values.

      Reply
    2. Eh, we’re all Sapiens here (except maybe a some ‘bots), and also by default, Homos 🙂

      Ok, I lost the topic there.

      At least it wasn’t like a halftime show, tagged with occult symbols.

      Reply
  13. For an over $100,000 price tag, GM should give the customers exactly what they want. GOOD business period!!

    Reply
  14. This ridiculous pandering has to STOP. Its unbelievable how a company can pander to the 1 % of the 12 % that can afford a Cadillac and that 1% usually screws the USA and buys foreign. My Great Grandfather, My Grandfather and my Father , myself (over 100 GM vehicles purchased ) and my Son have all bought only GM vehicles –what about us ? Can we celebrate Whiteness –the people who actually invented the damn product you are selling ?

    Reply
  15. Another wasted effort from a failing brand,

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    1. The truest comment on this board.

      Reply
    2. True.
      They fail to build competitive cars, so they spent millions on some dumb snowflake video which does nothing but promote division and polarization.

      Reply
  16. So much white fragility in these comments. If this video makes you uncomfortable, that’s too bad. Get used to it.

    Reply
    1. White Fragility? That book is trash and so is the thinking by that author. Grow a brain and get a sack.

      Reply
  17. I have read every comment here. To me what some are saying is, to not be a raciest, you must see and treat different races differently…..

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    1. Precisely. That’s all Dan Berning and Guestt are capable of doing, looking at anything and everything solely based on race. Makes zero sense, but they are incapable of even CONSIDERING looking at it in any other way.

      And then Berning actually had the audacity to call me a White Supremacist…as if enough idiocy hadn’t spewed forth from his keyboard. Asinine.

      But hey, the world will be far more fair and equal when we treat people differently depending on what color their skin is. Makes total sense.

      Reply
      1. I’m still done with the argument but get something factual at first. Since you bought my name up I don’t look at things from White Supremacist eyes, me being attacked for that means it’s clandestine operating and it’s fragile. Remember no Black person (or any non-White) in America says “I’m done with racism, let get our people and do.. ” nope, got to deal with the powerful Racist first, they only allow them so much…

        Reply
  18. GM is an automotive manufacturer. If they would focus company policy and spending millions on MAKING BETTER EFFFING CARS this would not be an issue.

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  19. “Recent General Motors policy – and therefore that of Buick, Chevrolet and GMC as well as Cadillac – has been to promote racial equality.”

    Then creates marketing based purely on race….lol.

    I’m black, and a GM guy. if you truly believe in diversity, make marketing that includes EVERYONE.

    By pinpointing traits of people that they have no control over is NOT diversity, or inclusivity. It’s DEVISIVE.

    This is just capitalist influenced, Marxism. Unfortunately the powers that be, and most of the population are to ignorant to know that words like “racism, diversity, equality, inclusiveness, intersectionalism”, etc, are tools of those who want to divide us, then destroy our individuality for the sake of the state.

    We need to wake up.

    Reply

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