There are few cheaper ways of customizing a Chevy Silverado pickup truck while at the same time demonstrating pride in the U.S. than by fitting a product that GM Authority recently discovered for sale on Amazon.
It’s a decal consisting of individual letters making up the word Chevrolet, with a neat twist: the coloring matches that of the United States flag. From the C to the start of the V, there are white stars on a blue background, and from the V to the end of the T there are contrasting red and white stripes. The overall effect seems pretty cool to us.
All the letters are self-adhesive, and when fitted to the debossed tailgate of the 2019 and newer Chevy Silverado, they protrude from the surface by one 16th of an inch. Manufactured and sold by Tonet, which is based in the province of Liao Ning in northeast China, the decal is priced at $23.99.
As of this writing, only 13 units of the decal are in stock, and it is not yet clear whether Tonet plans to produce any more. The potential market for the item is surely large enough: despite complications arising from the COVID-19 pandemic, Chevy Silverado sales in the U.S. rose by three percent in 2020 to 594,094 units, of which 436,281 were the 1500 (light-duty) model.
The truck therefore accounted for 34 percent of Chevrolet sales and 23 percent of GM sales in the U.S. Together with its corporate cousin, the GMC Sierra, the two GM trucks outsold the Ford F-Series by 847,110 units to 787,422.