The GMC logo has incorporated red letters for so long that the brand has become known as the Big Red among loyalists. The story begins in 1966, when a new GMC logo was introduced. Matching the brand’s values, it was clear and simple – nothing more than the three letters written in red. An update in 2014 gave it a more three-dimensional appearance, but the basic design and color scheme has remained the same for almost exactly half of GMC’s storied history.
Lately, however, General Motors has begun to offer a version of the GMC logo with black lettering. For example, front and rear emblems of this type are included in the Elevation Black package for the 2021 GMC Sierra 1500 pickup truck in the Elevation trim level. The package is priced at $1,095, but the emblems can be bought as a stand-alone accessory for $295. The black GMC logo is also available for most other models in the GMC lineup, including the Terrain, Acadia and Canyon, though not the Sierra HD or Savana models.
But now there’s another twist to the story: the all-new 2021 GMC Yukon and 2021 GMC Yukon XL full-size SUVs are offered with an illuminated front emblem as a standalone LPO (dealer-installed) accessory (under RPO code RN2), or as part of the Illumination Package (RPO code RGL). In these cases, the letters of the GMC logo are still the traditional red, but it’s easy to imagine that they could be finished in black in some future accessory.
Even discounting that possibility, there is a clear trend within General Motors towards increased availability of logos with muted color schemes. This ties in with GM’s other brand: the legendary Chevrolet Bow Tie emblem is now available in black as well as the traditional gold (which also has a backlit version sometimes referred to as “Glowtie“), while the Cadillac Crest emblem is offered in monochrome without the usual red, yellow and blue elements; a back-lit version of the monochrome logo should be offered on upcoming range of Cadillac EVs.
But these are side issues. The biggest question is whether it’s acceptable for Big Red to become Big Red, Though Perhaps Black In Some Cases? How important is brand heritage? And does the GMC logo look better or worse with black letters instead of red ones? Let us know by voting in our poll or sharing your views in the comments section.