General Motors is set to air a new ad during Super Bowl LV this Sunday, featuring comedian and actor Will Ferrel behind the wheel of the all-new Cadillac Lyriq. The ad, titled “No Way, Norway,” provides a humorous look at The General’s latest all-electric vehicle efforts, including the Lyriq and the new GMC Hummer EV pickup. Interestingly, “No Way, Norway” is the first ad to focus exclusively on GM (as opposed to one of the various GM vehicle brands) in more than decade.
The last time General Motors aired an ad exclusively about GM as a company was back in 2009. As GM Authority covered previously, GM featured its Satisfaction Guarantee with a new ad campaign titled “May The Best Car Win,” during which Ed Whitacre, then-GM chairman, pits the GM lineup of products against the competition.
Interestingly, it was around this time that GM announced that it would remove the “Mark of Excellence” corporate badging from its vehicles. As you may remember, the Mark of Excellence is a small square GM logo that first appeared on the 2006 Pontiac G6, and was eventually extended to the rest of the General Motors vehicle lineup.
Fast forward to today, and GM is now highlighting its latest EV efforts with a new campaign titled “Everybody In,” which aims to spotlight the automaker’s range of battery-powered products and strategy to offer an EV solution for all buyers in every segment and at every price point.
The new “No Way, Norway” ad spot will air during the first quarter of Super Bowl LV on Sunday. The ad features Ferrell as he discovers that Norway outpaces the U.S. in EV adoption, prompting him to recruit Kenan Thompson and Awkwafina to visit the Scandinavian county in the latest GM EVs.
In addition to showing off the Cadillac Lyriq crossover and GMC Hummer EV pickup, the ad also mentions GM’s Ultium battery technology.
GM also recently unveiled a new corporate logo that coincides with its latest EV and tech push. The Detroit-based automaker hopes to launch 30 new EV models globally by 2025.
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Comments
One thing is sure “No Way, Norway” is undeniably catchy, so that it may even replace “no way jose”.
It’s a good chuck’ler of a commercial. But, did you know Audi Norway (pushing their E-Tron) ALREADY released a come back commercial?
Stock19Trax
How do you say Audi Etron 218 miles of EV range for $66,000 in Norwegian?
Two reasons:
1) GM is being rebranded. Building a GM brand with Althium at the core will boost GM stock. The goal is for GM to be classed with Tesla, not Stellantis. Also, GM no longer just sells vehicles but technology to companies like Honda, Nicola. This is why the advertising never mentions a division.
2) GM is GM’s only non damaged brand aside GMC which is basically GM. Had Chevrolet, Buick or Cadillac been featured this would have distracted from great new EV technology.
3) Australia is now a laboratory for GM Special Vehicles. I could see this being used as a new “division” for Europe. I get the world loves Mary but, with Europe an EV hot bed, selling Opel was stupid! GM must find a way to enter Europe its range of EVs & there aren’t any small independent companies left. Maybe GM could partner with Volvo for dealership space?
GM is probably the most damaged brand. The whole Government Motors Company (GMC) still hasn’t gone away. Though I agree this is to boost their stock. Chevrolet and Buick haven’t really been damaged, Cadillac perhaps has though. The Chevrolet logo with the ‘ev’ highlighted is actually the best marketing logo I’ve seen yet. It’s better than the new ‘gm’ logo.
Jonathan Lopez,
GM Mark of Excellence first appeared on the 2006 Pontiac G6, really? Your lack of knowledge of GM history is truly pathetic. You should go back to your comfort zone of horrible renderings of classic GM muscle cars.
Fired jofa
Uh no, the GM Mark of Excellence logo was used on 1967 to 1996 seatbelt release buttons and also the keys for their cars and trucks.
Jofa – what I’m referring to in the piece are the little chrome corporate badges that first appeared on the 2006 Pontiac G6. Click the link and educate yourself.
“GM Mark of Excellence”
“Extra Care in Engineering” (Chrysler Corporation)
“Built Ford Tough.”
If only they represented reality rather than ad agency hyperbole.
“We build Excitement!”
Try parking an under-powered, plastic clad 6 cylinder Bonneville under that showroom banner.
“When Better Automobiles Are Built, Buick Will Build Them.” In China, for the Chinese market
“Oh oh oh! Happy day, happy day… the brand new Edsel is comin’ your way!”
“Ask the man who owns one” If you can find him.
“If you can find a better car … Buy it.” So we did.
What fun I have in what’s left of my mind!
Old Audi Advancement through Technology
Audi today buying Ford technology
Old Toyota Oh’ what a feeling
Toyota today Nauseating Appliance
Old Nissan built for the human race
Nissan today built for rental fleets
Old Bryan,
Isn’t it amazing how easily the American public can be fooled? 🤣😂
And then came QAnon and they got fooled again with batsh!t crazy stuff that only a religious zealot could believe.
This might be the best GM ad in years. Big thumbs up to the marketing department for this one.
This was a great ad. No, I did not know Norway lead in electric car sales per capita. Not for very long. The Cadillac Lyriq looks AMAZING! Let’s go General Motors! Let’s make another example of American opulence and excellence.