General Motors is set to air a new ad during Super Bowl LV this Sunday, featuring comedian and actor Will Ferrel behind the wheel of the all-new Cadillac Lyriq. The ad, titled “No Way, Norway,” provides a humorous look at The General’s latest all-electric vehicle efforts, including the Lyriq and the new GMC Hummer EV pickup. Interestingly, “No Way, Norway” is the first ad to focus exclusively on GM (as opposed to one of the various GM vehicle brands) in more than decade.
The last time General Motors aired an ad exclusively about GM as a company was back in 2009. As GM Authority covered previously, GM featured its Satisfaction Guarantee with a new ad campaign titled “May The Best Car Win,” during which Ed Whitacre, then-GM chairman, pits the GM lineup of products against the competition.
Interestingly, it was around this time that GM announced that it would remove the “Mark of Excellence” corporate badging from its vehicles. As you may remember, the Mark of Excellence is a small square GM logo that first appeared on the 2006 Pontiac G6, and was eventually extended to the rest of the General Motors vehicle lineup.
Fast forward to today, and GM is now highlighting its latest EV efforts with a new campaign titled “Everybody In,” which aims to spotlight the automaker’s range of battery-powered products and strategy to offer an EV solution for all buyers in every segment and at every price point.
The new “No Way, Norway” ad spot will air during the first quarter of Super Bowl LV on Sunday. The ad features Ferrell as he discovers that Norway outpaces the U.S. in EV adoption, prompting him to recruit Kenan Thompson and Awkwafina to visit the Scandinavian county in the latest GM EVs.
In addition to showing off the Cadillac Lyriq crossover and GMC Hummer EV pickup, the ad also mentions GM’s Ultium battery technology.